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    Digital Shelf Analytics

    Digital shelf analytics is a system for analyzing data that provides actionable insights to improve digital performance and customer experiences for brands and retailers.

    What Are Digital Shelf Analytics?

    The digital shelf is the collection of diverse and evolving touch points that shoppers use to discover and engage with brands — and marketing teams are tasked with how to succeed in this highly competitive ecommerce landscape. Brands and retailers are using analytical and reporting tools to gain visibility into the performance of their ecommerce websites and channels, empowering them to understand customer preferences and behaviors. This data helps teams make informed marketing decisions around how to connect with shoppers — and how to develop new commerce strategies to drive growth for their businesses.

    Digital Shelf Deep Dive


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