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    Salsify Syndication Connects Engaging Product Experiences to Consumers Everywhere

    Syndicate Channel-Specific Product Content to Every Destination

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    Grow Market Share

    Execute a diverse channel strategy with product data syndication that reaches every consumer touch point.

    Salsify Reduce Time to Market icon

    Reduce Time To Market

    Launch new channels and products at scale with automation and artificial intelligence (AI)-enhanced workflows.

    Salsify Channel requirements icon

    Meet Channel Requirements

    Transform product content into the desired format and verify it complies with retailer requirements.

    Salsify Accurate Content icon

    Deliver Accurate Content

    Syndicate content from a central source of truth to ensure a consistent and accurate consumer experience.

    Salsify Adapt to Changes icon

    Adapt to Changes

    Keep up with continuously changing retailer requirements and optimize product content to adhere with the latest specifications.

    Deliver Winning Product Experiences Across the Digital Shelf

    Streamline Product Content Syndication 

    Deliver product data at scale to any endpoint via a global network of commerce destinations — no matter how the endpoint wants to receive content.

    Automated Mapping To Speed Syndication

    Universal properties are overlaid onto your core product data in the PIM once, which are then automatically mapped across your retailers, eliminating the need to map this data for each retailer one by one and dramatically speeding up the syndication process.

    Stay Up-to-Date With Retailer Changes

    Access the latest content requirements automatically with Salsify Readiness Reports. Attribute set up mirrors how the retailer structures them, helping you send the right content the first time with significantly less mapping effort.

    Unified Syndication and Centralization

    Manage and syndicate all of the product data you need to build engaging, conversion-driving product experiences from one central source of truth.

    Customized Content for Each Retailer

    Centrally govern all your product information in one trusted source of truth within the Salsify Product Information Management (PIM) solution, and automatically customize it into the endpoint’s desired format with a variety of transformation options, including JavaScript, for added flexibility. Readiness Reports validate it meets requirements before sending — even if they change — reducing manual time and effort.

    Send Error-Free Data to Retailers

    Salsify validates your content against retailer-specific requirements in real-time to flag data errors as you map and save you days in the mapping process so you can get to market faster.

    Collaborate With the Right People

    Unite the right teams at the right times to partner on the content enrichment process. Automate cross-functional tasks and approvals so you can accelerate your time to market while maintaining accuracy and consistency.

    Learn How a Unified PXM Strategy Can Help You Win on the Digital Shelf

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    “Publishing product content to retailers has now become an incredibly simple, automated process for our team. Thanks to Salsify, we now have seven products in the top 100 of the grocery and gourmet category on Amazon.”

    Sheri Stoller
    Director of Ecommerce, Trilliant Food & Nutrition

    “With Salsify’s connections, we could go right in and publish the right information. With other platforms, someone has to be chased down, and there’s a back-and-forth and lack of speed. This automated process improved the accuracy of our content and, therefore, improved the health of our content.”

    Charles Turner, Web Content Improvement Manager, Nestlé Purina PetCare

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    "The thing that really attracted us to Salsify was that it was both a PIM [product information management] and a DAM [digital asset management], meaning we could manage our product data and digital assets in the same platform. We liked that we could not only syndicate to the direct connection retailers but could build custom channels easily as well."

    Jill Schaugaard, Content Manager, Walker Edison

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    "When I think about the progress that we've made over the last year and a half, going from zero items being syndicated — to over a thousand — to 15,000 digital shelf assets being linked — that's what’s energizing to me. We took something that didn't even exist on a page and made it a real working machine."

    Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone

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    Readiness Reports

    Learn How a Global PXM Network Helps Brands Win on the Digital Shelf

    The Salsify PXM Network is composed of retailers of all sizes, regions, and verticals to connect winning product experiences to everywhere your consumers are.

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    GUIDE

    Speed Time to Market and Expand Revenue With Salsify Syndication

    Shoppers buy what they need faster than ever. Speed time to market with a modern activation ...

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    CASE STUDY

    Mars Consolidates Product Data to Reach Over 200% Ecommerce Growth

    Mars, Incorporated consolidated its ecommerce data and streamlined its process with Salsify to ...

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    EBOOK

    Beauty Brands Win on Digital Shelf With Content Syndication | Salsify

    Beauty brands need to create quality content, rapidly activate it online, and update it frequently ...

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    Learn How Salsify Can Connect You to the Digital Shelf

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