Meet Intelligent Syndication

Bring product content to every channel with intelligence built into the process.

Salsify PXM Advance Intelligent Syndication - product auto map -thumb-2

Smarter Syndication for Every Channel

Reach More Channels
Expand to more retailers without multiplying the manual work behind every new channel.
Launch Faster
Use AI-powered mapping suggestions to reduce manual setup and get products ready for new channels faster.
Meet Retailer Rules
Adapt product data to retailer formats and validate it against their requirements before publishing.
Keep Data Accurate
Manage product data in one place and syndicate consistent, accurate content across every channel.
Keep Up With the Changes
Adapt product content to changing retailer requirements without starting from scratch every time.

“That we’ve been able to launch these four channels so quickly is mind-blowing. We’ll certainly be able to drive great business results on these retailer sites, and others, as we continue to scale.”

— Jordan Marks, Ecommerce Marketing Manager, Danco

HOW DANCO SCALED SYNDICATION

Embedded Intelligence Guides Each Step

Connect to a Global Commerce Network

Syndicate product content to a global network of retailers and commerce destinations, with support for different endpoint formats and delivery requirements.

Guide: What Is Product Content Syndication?

Salsify PXM Syndication - View Channel List

Automated Mapping for Faster Syndication

Use universal properties and automated mapping to connect your core product data to retailer-specific attribute sets, including AI-generated mapping suggestions.

Case Study: Nestlé Purina PetCare Increases Content Scores With Salsify Workflows and Syndication

Salsify PXM Syndication - Auto Map Module

Prepare Content for Retailer Specifications

Use Salsify Readiness Reports to review retailer attribute requirements, identify missing information, and understand the content needed for submission.

Salsify PXM Syndication New Attribute Mapping

Transform and Validate Product Data

Apply flexible transformations, including JavaScript, to shape product data for each destination. Validate content against retailer-specific requirements before sending.

Blog: Salsify Certification Program: Syndication Training