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    Meet the Salsify
    Leadership Team

    The Salsify management team blends industry experience, entrepreneurial spirit, and technical skill. They bring years of leadership experience as executives, marketers, product managers, and engineers. They live and breathe our values, and work tirelessly to help our customers succeed.

    Jason Purcell
    Co-Founder and CEO Before Salsify, Jason ran Endeca’s e-commerce business. He was with Endeca almost from the beginning as employee #24 and helped grow the business to its $1B+ exit.
    Mike Milburn
    President Mike leads Salsify’s global customer and go-to-market operations. Prior to Salsify, he served as Chief Customer Officer at Salesforce and was also SVP and GM of Salesforce Service Cloud.
    Mary Jefts
    Chief Financial Officer Mary Jefts joined Salsify with over 20 years of experience as a finance executive in both public and private technology companies. Previously, she was CFO for Unidesk, Acquia and OpenPages.
    Colleen Habeski
    Chief People Officer Colleen joined Salsify with many years of experience in building, scaling and transforming people and talent functions. Previously, Colleen was the Head of Talent and Experience at Vistaprint.
    Julie Marobella
    EVP of Product Julie joined Salsify with over 15 years of experience driving product strategy, sales growth and market expansion at high-growth software companies. Previously, she held product leadership positions at Barkly and Acquia.
    Adam Ferrari
    EVP of Engineering Adam loves building game-changing software and dev teams. An early employee and CTO at Endeca, and subsequently at Oracle and Crisply, his research in data analytics has resulted in nine patents.
    Rob Gonzalez
    Co-Founder and CMO Rob's team drives market strategy, pipeline management and corporate marketing, retail network development, and strategic alliances. Previously he ran product management and marketing for Cambridge Semantics, another Boston-area startup.
    Patrick Deskin
    EVP of Sales Patrick joined Salsify with over 15 years of experience as a sales executive in both public and private technology companies. After several leadership roles at Oracle Corporation, he was most recently VP of Sales for Zuora, leading their revenue recognition business through IPO.
    Taye Mohler
    VP of Partners and Alliances Taye is the Vice President of Partners & Alliances, where she oversees Salsify’s global ecosystem of agency and consultancy partners. Prior to Salsify, Mohler served as head of Cargill’s Digital Experience Office, leading customer-facing technical strategy and delivery for Cargill and its customers and managing teams in more than 20 countries.
    Ashley Krahn
    VP of Customer Success Ashley leads Salsify's customer success management and retention teams and loves helping customers achieve business value and impactful outcomes. She has spent the past 10+ years in customer facing roles and customer experience is always at the heart of what she does. Prior to Salsify she spent 6 years at Vistaprint helping to build the global strategic partnerships organization.
    Kellie Snyder
    VP of Professional Services Kellie is passionate about working with Customers and driving great Customer Experience. She joined Salsify with over 20 years of experience leading customer engagement functions - services sales, professional services, support, education and customer success. Previously she has worked at both private and public companies of various sizes and stages including Adobe, CA Technologies, Interwoven and, most recently, Deputy.
    Jeremy Redburn
    Co-Founder, Chief Data Officer Jeremy is responsible for all things data at Salsify, focused on deepening our understanding of the digital shelf to drive success for our customers.
    Vijayanta Gupta
    SVP of Growth Strategy Vijayanta leads Salsify's product marketing, industry strategy, and geography-specific initiatives that help customers grow digital revenue. Before joining Salsify, Vijayanta has held multiple leadership roles in Sitecore, Adobe, Accenture, Microsoft and Tata Consultancy Services.
    Antoine Durieux
    EVP Retail & Network Strategy Antoine leads the strategy to expand reach and impact of Salsify’s global network of retailers. He was the founder of Alkemics, the Supplier Experience Management platform acquired by Salsify in 2021.

    Our Board

    David Skok
    Matrix Partners David brings a wealth of experience as both a founder, having started four companies himself, and investor. In addition to Salsify, he currently sits on the board of Hubspot, CloudBees, and Namely, among others.
    Bill Burgess
    North Bridge Venture Partners Bill has deep experience on boards of public and private corporations as well as educational, cultural and environmental organizations. Bill’s current and past directorships include SpringCM, ClickSquared, Ohana, and Hotbar.
    Michael Skok
    _Underscore.VC As a former entrepreneur turned VC, Michael partners with daring entrepreneurs to invest in founders and build from inception to market leaders creating billions of dollars of value. Current representative investments include Acquia, Cazena, Demandware (now part of Salesforce), and Mautic.
    Mike Tyrrell
    Venrock Mike joined Venrock in 1999 after 16 years as an entrepreneur at venture-backed companies. In addition to Salsify, he serves on the boards of AppNexus, Aria Systems, Cygilant, and Numerated.
    John Avirett
    Greenspring Associates Since 2015, John has been responsible for sourcing and due diligence efforts at Greenspring. His current board seats include Volition Capital, Meritech Capital, Columbia Capital, and Elephant.
    Vishnu Menon
    Warburg Pincus Vishnu Menon joined Warburg Pincus in 2005 and focuses on investments in the Software, Media and Information sectors. He led the firm’s investment in Samsara and co-led investments in Modernizing Medicine and Cargomatic.
    Alison Dean
    Independent board member Alison brings over 30 years of experience in corporate finance to Salsify, including as the Executive VP, CFO, and Treasurer at iRobot and board seats at Everbridge and YETI.
    Tricia Montalvo Timm
    Independent board member With more than 25 years in tech, Tricia has been the first in-house counsel at several high-growth start-ups, general counsel at a public company and built and scaled companies internationally. Tricia is also deeply committed to creating spaces of belonging through her diversity, equity, and inclusion work.

    Our Investors

    Matrix Partners
    North Bridge Venture Partners
    Greenspring Associates
    Warburg Pincus