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    Meet the Salsify
    Leadership Team

    The Salsify management team blends industry experience, entrepreneurial spirit, and technical skill. They bring years of leadership experience as executives, marketers, product managers, and engineers. They live and breathe our values, and work tirelessly to help our customers succeed.

    Jason Purcell
    Co-Founder and CEO Before Salsify, Jason ran Endeca’s e-commerce business. He was with Endeca almost from the beginning as employee #24 and helped grow the business to its $1B+ exit.
    Mary Jefts
    Chief Financial Officer Mary Jefts joined Salsify with over 20 years of experience as a finance executive in both public and private technology companies. Previously, she was CFO for Unidesk, Acquia and OpenPages.
    Colleen Habeski
    Chief People Officer Colleen joined Salsify with many years of experience in building, scaling and transforming people and talent functions. Previously, Colleen was the Head of Talent and Experience at Vistaprint.
    Rob Gonzalez
    Co-Founder and CMO Rob's team drives market strategy, pipeline management and corporate marketing, retail network development, and strategic alliances. Previously he ran product management and marketing for Cambridge Semantics, another Boston-area startup.
    Jeremy Redburn
    Co-Founder, Chief Data Officer Jeremy is responsible for all things data at Salsify, focused on deepening our understanding of the digital shelf to drive success for our customers.
    Julie Marobella
    EVP of Product Julie joined Salsify with over 15 years of experience driving product strategy, sales growth and market expansion at high-growth software companies. Previously, she held product leadership positions at Barkly and Acquia.
    Adam Ferrari
    EVP of Engineering Adam loves building game-changing software and dev teams. An early employee and CTO at Endeca, and subsequently at Oracle and Crisply, his research in data analytics has resulted in nine patents.
    Antoine Durieux
    VP SupplierXM, Co-Founder of Alkemics Antoine leads the strategy to expand reach and impact of Salsify’s global network of retailers. He was a co-founder and former CEO of Alkemics, the Supplier Experience Management platform acquired by Salsify in 2021.
    Ashley Stallings
    Chief Customer Officer Ashley leads Salsify's global Customer Success, Retention, Services and Support teams. She has spent the last 15+ years in customer facing roles and customer experience and business value are always at the heart of what she does.
    David Novak
    Chief Revenue Officer David has three decades of experience as an executive leader, board director and strategic advisor specializing in hyper-growth Saas companies. Prior to Salsify, David served as the EVP of Sales & Business Development at SPS Commerce, and has held a wide variety of leadership roles at Accenture, Oracle, Siebel and several startup software companies.
    John Federman
    Chief Corporate Development Officer Formerly CEO of Webcollage, President and CEO of Searchandise Commerce, and CEO of eStara, John is responsible for pursuing strategic relationships at Salsify to enhance the way brands and retailers connect to each other and their consumers. While at Searchandise Commerce, he created the first retail search network for product manufacturers, agencies, and retail channel partners for retail media. John also held board positions at several leading ecommerce companies, including T+ink, Foresee, and Multiply.
    Daniel Roberts
    CEO of Salsify Australia and New Zealand Throughout his career in retail and industry Daniel has held numerous roles involved in the strategy, implementation, and execution of the product content capture teams and processes. Daniel founded SKUvantage in 2012, to help solve this problem for all businesses, and the company was acquired by Salsify in 2021.

    Our Board

    David Skok
    Matrix Partners David brings a wealth of experience as both a founder, having started four companies himself, and investor. In addition to Salsify, he currently sits on the board of Hubspot, CloudBees, and Namely, among others.
    Bill Burgess
    North Bridge Venture Partners Bill has deep experience on boards of public and private corporations as well as educational, cultural and environmental organizations. Bill’s current and past directorships include SpringCM, ClickSquared, Ohana, and Hotbar.
    Michael Skok
    _Underscore.VC As a former entrepreneur turned VC, Michael partners with daring entrepreneurs to invest in founders and build from inception to market leaders creating billions of dollars of value. Current representative investments include Acquia, Cazena, Demandware (now part of Salesforce), and Mautic.
    Mike Tyrrell
    Venrock Mike joined Venrock in 1999 after 16 years as an entrepreneur at venture-backed companies. In addition to Salsify, he serves on the boards of AppNexus, Aria Systems, Cygilant, and Numerated.
    John Avirett
    Greenspring Associates Since 2015, John has been responsible for sourcing and due diligence efforts at Greenspring. His current board seats include Volition Capital, Meritech Capital, Columbia Capital, and Elephant.
    Vishnu Menon
    Warburg Pincus Vishnu joined Warburg Pincus in 2005 and focuses on investments in the Software, Media and Information sectors. He led the firm’s investment in Samsara and co-led investments in Modernizing Medicine and Cargomatic.
    Michael C. Ding
    Warburg Pincus Michael joined Warburg Pincus in 2015 and focuses on Technology investments, he previously worked in Private Equity investing at TPG Capital, Public Equity investing at Viking Global Investors. His career began at Morgan Stanley in the Investment Banking Division, advising technology companies on Capital Raising as well as Mergers and Acquisitions. In addition to Salsify, he part of the board for Full Sail IP Partners, WebPT, Procare and Experity, Modernizing Medicine.
    Alison Dean
    Independent board member Alison brings over 30 years of experience in corporate finance to Salsify, including as the Executive VP, CFO, and Treasurer at iRobot and board seats at Everbridge and YETI.
    Tricia Montalvo Timm
    Independent board member With more than 25 years in tech, Tricia has been the first in-house counsel at several high-growth start-ups, general counsel at a public company and built and scaled companies internationally. Tricia is also deeply committed to creating spaces of belonging through her diversity, equity, and inclusion work.
    Arun Agarwal
    TPG A Managing Director and the Business Unit Partner of TPG Tech Adjacencies, Arun led several investments for the firm including Course Hero, Kajabi, Toast (NYSE: TOST), and Zenoti. He currently serves on the boards of FreedomPay and PresenceLearning. Prior to joining TPG, he was a Co-Founder and CEO at Infinio, served as a Senior Manager at Endeca Technologies (acquired by Oracle), and as an investor at various venture capital firms.

    Our Investors

    investor-logo-matrix-partners
    Matrix Partners
    investor-logo-north-bridge
    North Bridge Venture Partners
    investor-logo-underscore-vc
    _Underscore.VC
    investor-logo-venrock
    Venrock
    investor-logo-greenspring-associates
    Greenspring Associates
    investor-logo-Warburg-Pincus
    Warburg Pincus
    logo-tpg-capital-salsify-investor
    TPG
    logo-permira-salsify-investor
    Permira
    logo-captablecoalition-salsify-investor
    Cap Table Coalition
    logo-neuberger-berman-salsify-investor
    Neuberger Berman