Product Experience Management (PXM) helps brands, retailers, and distributors build great product experiences, boost efficiency, grow sales, and lead on the digital shelf.
Internal teams, third-party agencies, sales teams, and channel partners must stay aligned.
Teams must collect and manage logistics information, marketing copy, digital assets, interactive videos, virtual reality (VR) renderings, and other data.
The technology infrastructure that manages your data and connects it to endpoints must work well alongside the rest of your ecosystem.
Brands centralize product content from disparate sources — including enterprise resource planning (ERP), master data management (MDM), and product lifecycle management (PLM) systems — into a complete set of materials to deliver a cohesive product experience.
Brands connect to each endpoint to deliver product content that meets requirements.
Retailers and distributors onboard brand product content that meets their requirements.
Retailers and distributors validate collected product content to publish and merchandise for customer sales.
Executing PXM at scale demands collaborative, tightly integrated workflows that increase efficiency and transparency for stakeholders.
It's essential for a PXM platform to be able to automatically surface data requirements for existing content so that brands can send the best possible content to retailers, and retailers can provide feedback and get to market that much faster.
Great product experiences don’t happen in silos. You need a solution that can integrate with the systems you use to manage customer data, logistics, shipping, digital advertising, and other areas of your product life cycle.
Explore why the digital shelf experience is a major factor in building customer loyalty — even during in-store shopping.
Learn how to achieve digital shelf success with stronger brand and retailer collaboration.
Gain insights into driving omnichannel growth by unifying your ecommerce and brick-and-mortar channels.