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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

PXM and AI

Transform digital commerce strategy with AI-powered solutions.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

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Mastering the Agentic Shelf: A PXM Playbook for AI-Fueled Growth

Optimize product data, boost AI-driven visibility, and win across the new omnichannel.

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Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.

For Industries

Industrials

Centralize product data, automate workflows, and accelerate time-to-market.

Fashion & Beauty

Transform complex product content into competitive advantage.

Food & Beverage

Centralize content, streamline compliance, and accelerate every launch.
Products

PXM Product Experience Management

SXM Supplier Experience Management

PXM Network

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Intelligence Suite

Bring AI-powered capabilities directly into your Salsify workflows.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Customer Blog

Gain the latest tips, industry trends, and actionable ecommerce insights.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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2026 Holiday Pulse Report

Our latest consumer research dives into holiday shopper behavior, Black Friday trends, and spending predictions.

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      Walmart Agentic Shelf

      The Walmart agentic shelf refers to a suite of AI solutions that enable AI agents to complete ecommerce tasks autonomously on shoppers’ behalf.

      What Is the Walmart Agentic Shelf?

      One of the core elements of Walmart’s agentic shelf is its generative AI shopping assistant. The assistant, named Sparky, can analyze shoppers’ behavioral history to understand their search intent and serve up personalized product recommendations. As Walmart continues to advance their technology, these solutions are becoming increasingly agentic, or able to complete autonomous tasks for shoppers. Walmart partnered with Google to launch an agentic shopping solution powered by Google’s Universal Commerce Protocol. The technology enables personalized product recommendations and allows shoppers to find and purchase products on Walmart’s ecommerce site directly through Google Gemini. The brand has also partnered with ChatGPT to facilitate similar conversational shopping experiences for Walmart consumers. The brand is also using AI agents to facilitate customer support. These agents can route customer concerns to human experts and resolve issues.

      Related Terms

      Related Resources

      Webinar

      Salsify & Walmart: OmniSpec API Preview — and How To Prepare
      Webinar

      The Walmart Marketplace: Why 'Copy and Paste' Is a Waste

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