Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadEncryption is a security measure that encodes sensitive information into an indecipherable text to protect that information from outside parties.
A critical part of a robust security protocol, encryption is the process of turning plain text information into what’s called a “ciphertext,” or a seemingly random arrangement of letters, numbers, and characters. This ciphertext protects the data from being easily accessed and read, and it requires a cryptographic key to unlock. When unlocked, the ciphertext returns to its plain text version.
In the ecommerce landscape, encryption can be an important part of keeping personal data — such as consumers’ addresses, phone numbers, and card information — secure. Some ecommerce systems encrypt personal information when a consumer creates an account and saves their information in the system. Others encrypt data during transactions to prevent information from leaking into the wrong hands.
As online shopping has increased dramatically, so, too, have consumers’ expectations for security and privacy. Encryption can be one part of a business’s security protocol that prevents costly fraud and builds consumer trust.