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    Agentic Shopping

    Agentic shopping is an evolution of the digital shelf in which AI agents perform commerce-related tasks on customers’ behalf.

    What Is Agentic Shopping?

    Agentic shopping is powered by artificial intelligence (AI) agents that can not only personalize the shopping experience for consumers, but execute on the recommendations they serve up. On the agentic shelf, AI-powered technologies learn human interests, preferences, and needs, then make decisions that align with them. If a shopper is running low on toilet paper, for example, the AI can place an order for their favorite brand. Agentic shopping AI can also find, browse, and compare products. They can even anticipate a shopper’s needs and take action to solve them. While agentic shopping is still a new phenomenon in digital commerce, it’s becoming an increasingly popular way to buy products, as it enhances the experience and convenience of shopping. As such, brands need to rethink the way they serve AI agents and shoppers to stay ahead of this commerce trend.

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