Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadAn editorial calendar is a content workflow and planning schema that businesses use to organize their content creation process and publication goal dates by day, week, and month.
To achieve strong search engine optimization (SEO) and give consumers the right content at the right time, businesses need to develop a full-scale editorial calendar that outlines key content creation milestones and deadlines.
An editorial calendar is a visual representation of milestones within the content creation process, with tasks organized by day, week, and month. The calendar can take several forms, depending on the needs of the business.
An editorial calendar helps a business identify critical parts of their publishing process, including their publishing frequency, who is involved at each step of the process, what kinds of review each piece needs to go through before publishing, and the various content formats and publishing channels the business will use.
Overall, editorial calendars help hold teams accountable, ensure businesses regularly publish content that connects to their larger strategy, and ensure each published piece offers consumers a clear value.