We Help Our Customers Make Every Product Experience Matter

We’re the Product Experience Management Company

Growth across every one of your consumer and customer touchpoints — digital, in-store, customer service, marketing, sales, and the new battleground of artificially intelligent (AI) agent shopping — relies on best-in-class product content, tailored to the category, the retailer, and really soon, the individual shopper. We — our vision, our platform, our intelligence — solve for that.

Unrivaled Intelligence, Unbeatable Advantage

Ask our customers and they’ll tell you — they invest in Salsify because of two things: our platform and our people. That difference is expressed through the wide range of Intelligence that only we offer to confidently forge your path to growth with PXM. Salsify’s five intelligence pillars - AI, Automation, Analytics, People, and Expertise - are all powered by deep data.

Leading the AI Commerce (R)evolution

Salsify PXM is an essential foundational platform in any company’s commerce AI framework to generate, validate, and deliver the vast amounts of product content needed to fuel experiences wherever shopping happens.

Support Dynamic and Contextual Experiences

AI-propelled commerce will be a game of niches — won by instantly matching a shopper on a mission with exactly the right content needed to win the sale as quickly as possible.

Optimize for AI Agents

AI bots can’t thrive on keywords alone. They crave sentence-based, consumer-friendly language that meets the intent and context of the shopper.

Win on the Digital Shelf

Ecommerce is 17% of gross merchandise value (GMV) and growing. The daily work of creating, syndicating, and optimizing product experiences must become ever more efficient and drive continuous performance improvement. AI and automation will be the force multiplier.

Our AI Principles

We believe AI is a transformative technology that will have applications in every aspect of our lives. As we invest in AI solutions on behalf of our customers and ourselves, we are:

Committed to Openness

We’re committed to being transparent in our AI practices. We want our customers to know how our AI systems work and how they can benefit from them. As your trusted partner, we’ll help you navigate the possibilities of AI and empower your organization.

Responsible Data Stewards

We’re responsible stewards of your data and we’re accountable for the outcomes of AI-driven tools. We adhere to the rules and keep confidential information confidential.

Human-Centric

We invest in AI solutions that solve real-world business challenges and empower you to make every product experience matter. We deliver human-centric solutions that harness the power of AI and enable our users to be the most effective versions of themselves.

Where We Started

In our first decade, Salsify defined what it would take for brands, retailers, and distributors to win on the digital shelf.

We created a groundbreaking product experience management (PXM) platform, transforming messy product data and manual processes into a unified approach to efficiently drive accurate, complete, compliant product data wherever buyers are — on retailer platforms, social feeds, and everywhere in between. Faster launches, smarter data, and fewer headaches.

We established the Digital Shelf Institute (DSI) as a community dedicated to developing and sharing best practices and strategies for thriving in the ever-evolving commerce landscape.

Where We’re Going

As AI takes hold and consumers' expectations rise, dynamic, mission-driven shopping experiences — powered by AI agents and data at scale and speed — will become the new standard. 

That’s why we’re investing in the AI frameworks, performance analytics, data structures, and the two-way modern global PXM network to unite retailers, distributors, and brands around these new experiences. Our platform will help buyers slice through the noise, by turning product information into stories that sell, tailored to the mission and the moment.

Our Team

The Salsify management team blends industry experience, entrepreneurial spirit, and technical skill. They bring years of leadership experience as executives, marketers, product managers, and engineers. They live and breathe our values, and work tirelessly to help our customers succeed.

We Are Committed to Diversity and Inclusion

At Salsify, we believe the strongest and happiest teams respect diverse perspectives and foster an ongoing commitment to inclusion. And we believe actions speak louder than words.

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