PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
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API
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Download Salsify's report to get insights into the latest trends and consumer behaviors.
Product Experience Management (PXM) for brands improves efficiency, drives growth, and helps you lead the digital shelf by delivering the best possible product experiences.
Learn how Salsify Product Experience Management (PXM) can help your brand lead the digital shelf.
Succeeding on the digital shelf is no longer an added bonus. It's a core part of a successful brand strategy — and your growth relies on getting it right.
Global ecommerce is predicted to rise from 19.5% of total retail sales in 2023 to 20.3% in 2024 — and experts expect it to continue its growth.
Source: Insider Intelligence
Shoppers search online to decide where and what to buy before going into a store to make a purchase.
The channels and selling motions that matter to you continue to expand. So does the data they demand.
The digital shelf has grown to include:
More volume: A single SKU can require hundreds of attributes in a single market to satisfy all distribution partners.
More variety: There are hundreds of changes for each priority channel every single year.
More volatility: Not just attributes and images but also enhanced content, logistics data for Global Data Synchronization Network (GDSN), 3D models, and more.
The faster you get winning product experiences to market, the sooner you drive revenue and outpace competitors.
Implementing a PXM strategy creates a straight path for digital shelf content from your organization to each selling partner.
Digital shelf sales growth comes from increasingly effective product experiences.
The connective tissue of global commerce is a network that enables every retailer, distributor, and commerce endpoint to exchange requirements and update product information at scale and speed.
Without the right PXM strategy, you and your consumers will be left behind.
Equip your teams with the right processes and technology to advance their ability to continuously deliver meaningful digital brand experiences to your customers.
Adopt a PXM strategy to gain an essential foundation for building brand loyalty and winning category leadership.
The most effective PXM strategy unifies the right people, the right repeatable process, and the right technology to drive optimum efficiency and maximum result.
Successful PXM for brands enables you to:
Learn how to centralize, connect, and automate with Salsify PXM.
According to a Gartner®️ report,
"Delivering an outstanding customer experience is dependent on having a compelling product experience by providing consistent contextual product information to all customer touchpoints across all channels. PXM delivers product information in context to any channel for the best product experience for the customer and ultimately gets products to market faster with great conversion rates."
A unified PXM platform is purpose-built for digital. It combines product information management with syndication, so data governance is flexible enough to manage your golden record of data alongside each endpoint’s required version.
Uniting these two capabilities in the same system allows for a stronger product data record that can adapt to new channels and changing requirements.
With a unified solution, you can make channel-specific changes — without impacting the central source of truth — and send updated product information quickly.
With a unified solution, you gain a single system for information and tasks, enabling the right person to get the right information in the right context — and track completed work.
With a unified solution, you can update internal schema without involving IT and automate product data updates in every channel.
A PXM platform provides a system of record for product data while allowing customers to integrate it seamlessly into the rest of their tech stack — enabling them to leverage the strength of their ecosystem.
Salsify’s “2024 Consumer Research” report will help you expertly navigate the intricate pathways of ...
Learn how to achieve digital shelf success with stronger brand and retailer collaboration.
Download the report, 'The Forrester Wave™: Product Information Management, Q4 2023 Report,' and ...