Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
What Is the Digital Shelf?
The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.
The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time.
Consumers today discover, research, and shop products with the aid of digital experiences.
No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.
To win in this new world, you must take control of your digital shelf.
Just like traditional retail, the digital shelf requires extreme focus and discipline to drive maximum growth and beat your competition. But the guiding principles that matter to achieve that growth are different.
Content has become your brand’s packaging on the digital shelf.
It’s how your buyers engage with your brand at every point along their journey.
New channels represent opportunities that may or may not work for your business.
You must learn fast, scale what works, and stop what doesn’t.
Delivering the content your retailers and distributors need makes you a partner they will prioritize.
These winning partnerships drive even more growth for your business.
Delivering on these principles is way easier said than done. There are barriers both inside and outside your organization that hold you back.
Most brands say one of the below is their most challenging barrier to winning on the digital shelf. What’s yours?
Get started by gathering all of your product content centrally and quickly identifying content gaps for key retailers.
Get started by adopting technology that keeps retailer and distributor requirements up to date, quickly identifies errors and gaps, and syndicates your content wherever it needs to be.
Get started by quickly and affordably creating engaging below-the-fold content on your key retailer sites.
Get started by making sure your digital shelf analytics are directly linked to your workflows that are directly linked to your product content.