What Is the Digital Shelf?
The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.
The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time.
Consumers today discover, research, and shop products with the aid of digital experiences.
No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.
To win in this new world, you must take control of your digital shelf.
Delivering on these principles is way easier said than done. There are barriers both inside and outside your organization that hold you back.
Get started by gathering all of your product content centrally and quickly identifying content gaps for key retailers.
Get started by adopting technology that keeps retailer and distributor requirements up to date, quickly identifies errors and gaps, and syndicates your content wherever it needs to be.
Get started by quickly and affordably creating engaging below-the-fold content on your key retailer sites.
Get started by making sure your digital shelf analytics are directly linked to your workflows that are directly linked to your product content.