Turn Your Product Data into a Strategic Growth Engine

Built for Speed. Designed for Scale. Powered by Intelligence.

• Boost Productivity
  Enable your team to get more done with the help of AI-powered automation and intelligent agents.

• Get To Market Faster
  Streamline content reviews and automate manual processes to get your products to market fast and reliably.

• Drive Growth
  Scale to new channels, master the agentic shelf, and capture incremental revenue across your entire catalog of products.

"Salsify unlocks content at scale for us as our central source of product truth, with workflows that drive the content development and delivery process across teams, and syndication across all our retail touchpoints."

Halle Herzog, Lead Digital Shelf, The Kraft Heinz Company

HOW THEY DID IT

See How a Unified PXM Platform Can Help You Win on the Digital Shelf

An Intelligent Engine to Drive Growth on Every Shelf

Let the Platform Do the Grunt Work

Stop the endless copying and pasting. With AI-powered automation and intelligent agents, Salsify helps you automate away the manual work of PXM, so you spend less time managing the platform and more time driving growth.

Blog: What Is a Request for Proposal (RFP)? RFP Template for PXM Solutions

Meet Angie, Your Right-Hand Agent

Wouldn’t it be nice to have a personal assistant? Angie is Salsify’s embedded PXM agent, helping you tackle complex tasks through a simple, conversational interface. Have a question about the platform? Need help configuring a channel or formula? Need guidance on how to set up a workflow? Angie is available platform-wide to assist, serving as a true co-pilot for your PXM journey.

Meet Angie: Salsify’s embedded PXM agent helps you get work done faster

Drive Trust at Every Interaction

Great product experiences start with the right foundation. Built on an enterprise-grade PIM platform, Salsify enables you to establish a central source of trusted, high-quality product data, so you can enforce data accuracy, streamline content enrichment, and enable your teams to operate with confidence.

Enterprise PIM: Establish a trusted source of high-quality, AI-ready product data

Humans and AI, Working in Harmony

Powered by an intelligent workflow engine, Salsify seamlessly orchestrates work across humans and AI-powered agents. Featuring AI accelerators and flexibility to use your preferred AI models, Salsify helps you to drive meaningful AI adoption while ensuring appropriate guardrails and human reviews remain in place.

Salsify Intelligence Suite: Bring AI-powered action directly into your workflows

Publish With Confidence

Tired of complex retailer requirements and frequent content rejections? Salsify’s unified syndication engine takes the pain out of sharing product content to trading partners. Through dynamic data transformation, real-time readiness validation, and an extensive network of direct connections, Salsify helps you get your product content to market fast and reliably.

Syndication: Reach every channel fast, accurately and reliably

Maximize Your Growth Potential

Your PXM platform shouldn’t hold you back. Salsify’s Intelligent PXM platform empowers you to capture incremental revenue across your entire catalog by scaling your operational capacity and driving closed-loop optimization across the product lifecycle.

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Explore How Salsify PXM Can Help You Win on the Digital Shelf

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FAQ

What is product experience management (PXM)?

PXM is the process of centrally managing, optimizing, and syndicating product content to create engaging, consistent shopping experiences across all consumer touch points. A unified PXM platform serves as the operational layer that enables humans and AI agents to work together seamlessly to deliver revenue-driving product experiences out to market.

How does Salsify PXM help brands win on the digital shelf?

Salsify helps brands win on the digital shelf by natively unifying an enterprise-grade PIM, intelligent workflow automation, and a global syndication network into a single solution. This unique approach provides the flexibility, automation, and AI-powered reasoning needed to work with the speed, scale, and reach required to drive growth across every shelf.

How does AI drive Salsify PXM workflows?

Salsify’s "System of Action" drives PXM workflows by using a dynamic workflow engine, conversational AI like Angie, and specialized AI agents to orchestrate multi-step processes across human teams and machine intelligence. By embedding this automation directly into business workflows, the platform enables teams to operate at "machine speed," reducing manual labor and ensuring proper approvals are followed every time. This unified approach transforms your team from tactical doers into strategic orchestrators, ensuring consistent, high-quality content delivery across all sales channels.

Will Salsify PXM integrate with my existing tech stack?

Yes, Salsify integrates seamlessly into modern enterprise systems architecture. It features a robust API framework, webhooks, and out-of-the-box integrations to many common enterprise resource planning (ERP) systems and ecommerce platforms like SAP, Salesforce, Adobe Commerce, Shopify, and Oracle.

What is the difference between PIM and PXM?

A product information management (PIM) system acts as an internal repository for raw product data, whereas product experience management (PXM) uses that data to create optimized, channel-specific customer experiences. While PIM is often considered a fundamental capability with PXM, PXM platforms go beyond traditional data management by integrating digital asset management (DAM), automated syndication, digital shelf analytics, and more into a single platform.

How does Salsify PXM support agentic commerce and answer engine optimization (AEO)?

Salsify PXM acts as the central operational layer for agentic commerce, preparing your product data for AI and LLM consumption. Our platform automatically generates AEO-critical metadata—like JSON-LD and semantic tags—to ensure your content is readable by AI crawlers. It also creates AEO-optimized product content, like use case guides and structured FAQs, which LLMs often index to gain a deeper understanding of how products can be used. By creating and syndicating trusted, optimized data directly to AI commerce platforms, Salsify makes your products discoverable and accurate in the conversational interfaces where shoppers make decisions.