Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadA workflow is a series of tasks — often outlined by role — that a person or team needs to complete to reach a targeted goal.
Ecommerce businesses rely on various workflows to succeed. These include workflows in their supply chain to get and sell products; marketing workflows to promote the brand and its products to consumers; and operational workflows that enable teams to work efficiently. Each workflow is a sequence of tasks that must be completed to reach a goal.
An inventory workflow, for example, might include the manufacturer building the product, a warehouse storing the product, the transportation team moving the product, the retailer selling the product, and the consumer receiving the product. Each of these main stages of the workflow, however, includes several sub-workflows that teams need to accomplish to get the product from one stage to the next.
With dozens of various workflows happening at once, businesses can easily get kinks in their workflows that slow operations. Using software to automate and track workflow performance can help optimize this process.