Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadSample size refers to the number of people engaged in a particular market research effort, such as a survey or a focus group.
Businesses conduct market research to better understand their customer base’s identities, interests, and needs. Sample size refers to the number of existing or potential customers they include in those controlled market research efforts.
When deciding on the right approach for a particular initiative, many businesses take into account who the customer segment is, how they intend to capture those customer’s insights, what the best method for doing so is, and what the margin for error might be.
After outlining these details and conducting the research, they’ll then use the sample size to analyze their effectiveness.
If a business wants to know if a particular ad will resonate with customers ages 18-25, they might put out a survey asking for their opinions. Then, they’ll subtract the margin of error (people who responded but are outside the age range) from the total number of responses to determine their sample size.