Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
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Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
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Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadBrand loyalty programs are when brands reward customers for taking certain actions, such as buying products, as a retention incentive.
Brand loyalty programs are customer retention programs that provide shoppers with discounts, points, or money for taking certain actions. Customers can get rewards for subscribing to a service, referring the brand to a friend, bundling their purchase with other products, or spending more money with the brand.
In brand loyalty programs, everyone wins: Customers get discounts or rewards, while brands build repeat business from loyal customers. In some cases, such as referral-based brand loyalty programs, brands even expand their customer base by incentivizing existing shoppers to spread the word to others.
In today's ecommerce world, shoppers have come to expect some form of loyalty program from the brands they frequent.