Real-Time Personalization

Real-time personalization is the process of instantly engaging with a customer's unique needs or interests via marketing efforts or customer support.

What Is Real-Time Personalization?

In today's ecommerce landscape, personalization is crucial to standing out from the crowd. But real-time personalization — in which brands provide instant marketing assets to customers based on their unique needs and interests — is even better. Real-time personalization enables brands to connect immediately with consumers, engaging them with promotions, marketing assets, or customer support that connects with their purchasing habits and interests. If a shopper is perusing items on a brand's mobile app, for example, the brand might send an in-app notification with a specific product recommendation. Or, if a shopper puts an item in their ecommerce cart without completing the purchase, the brand website can instantly send a promotional email to that shopper to reengage them. The benefits of connecting with a shopper's unique needs and connecting with them instantly make real-time personalization a winning strategy for most brands and retailers.

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