Seventy-two percent of ecommerce site searches fail to provide relevant results to shoppers according to a Baymard Institute report on The Current State of E-Commerce Search. This means brands are losing out on sales due to lack of visibility of products, not because the product doesn’t fit their needs. Usability and discoverability are central tenants to customer experience across ecommerce channels.
By Caroline Egan on 9:33 AM on May 25, 2018
By Caroline Egan on 9:00 AM on May 24, 2018
38% of Amazon shoppers prefer it to other retailers because of its selection of product, compared to only 25% that are enticed by free shipping. Amazon is not just a sales channel - it is where shoppers learn about products to inform buying decisions online or in store. Brands need to see Amazon as an extension of merchandising efforts and optimize product information to fit the needs of the digital shopper. Is your brand ready to tackle Amazon’s digital shelf with precision?
By Cara Wood on 8:58 AM on May 23, 2018
Brands and manufacturers can no longer innovate and evolve by having a few core digital experts. Starting today, everyone within your company should be on the digital commerce team. After all, in 2017, 51% of all U.S. retail sales included at least one digital touchpoint along the shopper’s journey.
By Andrew Waber on 12:20 PM on May 22, 2018
Amazon created a new app store for professional sellers, that helps identify trusted technology vendors across a range of services. We are pleased to announce that Salsify is now available to sellers on Amazon through the just-launched Amazon Marketplace Appstore.
By Caroline Egan on 8:30 AM on May 18, 2018
According to a survey by Digital Commerce, 78.1% of B2B distributors are prioritizing increasing online sales in 2018. If you are selling to a business buyer then you already know they are demanding a experience online that rivals consumer shopping - the ability to research, compare, and purchase products from anywhere. For manufacturers and suppliers, this means the need to provide the distributors you work with strong content and product information has never been more important. Here are three things you can do to prepare your business for this shift to digital.
By Cara Wood on 11:53 AM on May 17, 2018
Recently, some boardrooms at traditional brand manufacturers have been re-analyzing the math behind their Amazon strategy. Namely, is a traditional brand better off selling through Amazon Seller Central (the platform that supports third-party sellers) or Amazon Vendor Central (the platform that supports 1P sellers)?
In 2017, the total square footage for closed store space was 125 million, a ten-year high. By April 2018, that number was already at 77 million, well on track to break records. Don’t get caught up in the hype. Like most of the ups and downs in retail, overcoming this challenge requires a new way of thinking and a lot of short-term and long-term legwork from brands.
The Global Data Synchronization Network (GDSN) is an extremely important tool for trading partners when it comes to efficient and secure sharing of product information. The GDSN is composed of a network of interconnected data pools that trading partners may use to share information while retaining data quality.
Every business is being told that they need to make a digital transformation, that doing so is the only way to keep up with the competition and customer expectations. The most challenging aspect of a digital transformation, though, is understanding which technology will serve the company best.This is especially true when it comes to ERP and PIM systems, as the two often get jumbled in together. They are, however, unique to one another and, for either to be fully utilized, it is important to understand these differences.
By Cara Wood on 8:00 AM on May 10, 2018
Whether you are selling on Amazon today and want to optimize your presence or you are just getting started – you know it’s a challenging sales channel to grow on. Content26 co-founder Mark White joined Salsify co-founder Rob Gonzalez in a recent webinar, Build the Best Amazon Experience, to discuss these challenges and share how leading brands are thriving on Amazon.