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THE SALSIFY SMARTER MERCHANDISING BLOG

New Research: How Leading Brands are Winning the Digital Shelf

By Cara Wood on 9:00 AM on December 12, 2017

In 2017, more brands took control of their product content to drive better customer experience. For our new trend analysis report, Salsify commissioned Echo Cove Research to survey 200 ecommerce, sales, and marketing leaders at brand manufacturers. The results uncover substantial, increasing pressure on brands.

Selling on Walmart? Here’s how to improve your product page

By Cara Wood on 8:00 AM on December 8, 2017

For the first time, brand marketers and ecommerce leaders have unprecedented free and near-instant view of performance across the United States’ two largest e-retailers. We’ve enhanced our existing Amazon.com product content grader to give you visibility into how your product content also stacks up on Walmart.com. Get a free assessment of your top-performing Walmart product pages today.

3 Ways the Future of Shopping Will Impact Your CPG Brand

By Cara Wood on 7:00 AM on December 6, 2017

This week, Google Shopping Partnerships Executives Puja Chokshi and Anand Vora shared how changes in consumer shopping behavior have impacted the search giant’s strategy and the implications for future of online shopping – especially for consumer packaged goods. It’s more important than ever for CPG brands to build a sales strategy that is responsive to what customers are searching for, instead of relying on mass market messages that tell them what to buy. Listen now to How to Build Your Brand and Your Business with Google Shopping.

Feature Geek: A Chrome Extension for Content Quality Control

By Devers Talmage on 8:00 AM on November 30, 2017

As a technology company, we’re constantly looking for new problems to solve, and simpler ways to solve old problems. And we tend to geek out about some of our specific features that solve our customers’ problems in cool, new ways. We built our new Salsify Task Creation Extension for the person at your company who’s good at finding problems with your brand content. Now it’s easier for those important errors to get in front of the person who can resolve them at a moment when they can fix it quickly.

Which keywords will improve your product findability this holiday?

By Cara Wood on 8:00 AM on November 27, 2017

It’s Cyber Monday. Consumers are doing a final rush of holiday shopping. Like most brands you have likely already identified your most important retail channels and spent the last few months working with them to ensure your product is available in-store and online, scheduled holiday promotions, chosen the relevant drop-ship or free-shipping options, and updated holiday packaging -- all for this moment. What is left for your marketing and sales team to do?

A Big Thank You to Our Customers

By Brendan DeVoue on 8:00 AM on November 22, 2017

Last week, we celebrated our first Salsify Customer Appreciation Day. We paired up to take time out of our work day to call our customers to thank them for working with us. We are so grateful for the conversations this started and the time our customers took to give us feedback and insights into how Salsify impacts their daily work. We created a video to highlight the day and featured some of the kind words our customers shared with us.

Coca-Cola CEO issues call for building brand experiences on the digital shelf

By Cara Wood on 4:25 PM on November 21, 2017

During a recent interview with CNBC, James Quincey, President and Chief Executive Officer of The Coca-Cola Company, shared some of his company’s ecommerce strategies and how he's thinking about the way its brands will appear on the digital shelf as shopping evolves. His commentary articulates a clear vision for Coca-Cola building its brand on the digital shelf as effectively as it has in stores. This strategy should serve as a blueprint for every brand interested in growing market share and customer loyalty in a time when whole categories are under attack from low-priced, undifferentiated competitors. 

Brand loyalty can be overturned with right search result

By Cara Wood on 1:58 PM on November 20, 2017

According to Google Shopping data, only 1 in 10 smartphone users are certain about the specific brand they want to buy when they first begin looking for information online. The same study found that 2/3 of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of brand. These stats suggest consumers are less loyal to brands and more loyal to relevant information that they can discover at their time of need.

5 Ways to Make Customers Fall in Love With Your Brand

By Peter Crosby on 12:45 PM on November 16, 2017

Brand manufacturers must seize the opportunity to manage consumer shopping experience. A focus on the consumer can drive improvements in brand trust, sales, and margins for your business. 

The new rules of brand marketing

By Salsify on 8:01 AM on November 10, 2017

Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.

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