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THE SALSIFY SMARTER MERCHANDISING BLOG

How to Build a Digital Transformation Team

By Cara Wood on 8:00 AM on July 20, 2017

Takeaway: With titles like Chief Technology Evangelist, Chief Innovation Officer, and Chief Digital Demand Officer, hiring leaders to bolster agility when constructing digital transformation strategies and teams is just one step of a few critical ones.

How I did it: Emser Tile makes sales efficiency easy

By Caitlin Hychko on 8:00 AM on July 18, 2017

Manager of Sales Support, Reich Grovier, noticed that Emser Tile’s methods for locating product information caused the sales support team to lose valuable time on other important projects. Emser Tile, known for their diverse selection of interior and exterior products, is a leader in designing, marketing, and production of fine tile and natural stone. With a vast product line of more than 3,300 SKUs, Reich knew that being able to find accurate and up to date product content quickly is a necessity.

What brand suppliers need to know about Walmart’s ecommerce strategy

By Rana Kannan on 8:00 AM on July 14, 2017

In the wake of Amazon Prime Day’s stellar results, it’s important not to forget about retail’s other giant.  With 92 million unique visitors per month to its online marketplace, Walmart is edging closer to Amazon’s 183 million monthly visitors. Most suppliers agree that Amazon and Walmart are the top two retailers on their list to sell through.

Amazon Prime Day was a record breaker. Now what?

By Cara Wood on 10:39 AM on July 12, 2017

Takeaway: This year’s Amazon Prime Day resulted in important lessons about shopping behavior and the modern retail space. The event grew by more than 60% over last year. You are going to want to bookmark this recap to build and bolster strategies for next year.

Prepare Your Brand for Today’s Mobile Consumer

By Cara Wood on 8:00 AM on July 6, 2017

Takeaway: Today’s mobile consumer is savvy and undeterred when seeking the best price and information for their purchase. Instead of getting in their way and potentially losing the sale, these examples and tips will inspire your company to allow the consumer drive their own shopping experience.

5 Reasons to Invest Your Mobile Experience

By Peter Crosby on 8:00 AM on July 5, 2017

Consumers have spoken! Using a mobile devices while in-store is now part of their routine. Persuading your brand or retail company to improve their mobile tools and resources is time-critical, and here are some numbers to serve as backbone to that proposal.

How I did it: Escalade Sports won back time and gained transparency

By Kate Roda on 8:00 AM on June 29, 2017

Digital Marketing Team Leader, Sarah Krampe, saw a gap in how Escalade Sports was distributing its product information to retail customers that ultimately slowed web, ecommerce and traditional sales channels. 

7 Questions Mobile Shoppers Ask About Your Product (and How to Answer Them)

By Cara Wood on 8:00 AM on June 27, 2017

Takeaway: Not surprising that while shopping in-store, consumers will have questions about your products. The difference today is they want those answers immediately. In our newest consumer research, we’ve identified the questions brands must be prepared to answer while the consumer is standing in the aisle.

Build a strategy that serves today's shoppers

By Cara Wood on 8:00 AM on June 22, 2017

Consumers have never had it better. Shoppers today can demand and expect solicitous service, a huge selection of products, low prices, and more information than ever before about the products they consider purchasing. Digital devices combine with rich online retail platforms like Amazon.com to make the contemporary shopping experience not only more rewarding, but also a continuously evolving thing for which the ever-shifting goals and needs of buyers set the direction.

7 Ways PIM Software Can Improve Your SEO Strategy

By Salsify on 6:00 AM on June 21, 2017

Consumers are turning to search engines to get the information they need about products and services. This means that, in order to compete, your business needs to have a high ranking especially within the results for search engine giants like Google. The best way to accomplish this is to make sure your site employs a solid SEO strategy.