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THE SALSIFY SMARTER MERCHANDISING BLOG

5 Ways to Make Customers Fall in Love Your Brand

By Peter Crosby on 12:45 PM on November 16, 2017

Brand manufacturers must seize the opportunity to manage consumer shopping experience. A focus on the consumer can drive improvements in brand trust, sales, and margins for your business. 

The new rules of brand marketing

By Salsify on 8:01 AM on November 10, 2017

Brand marketing has always been about telling your story and connecting with customers. But the rules and traditional way to reach your customers have changed.

Conversation with Global Merchandiser Marion Thomas

By Andrew Waber on 8:05 AM on November 9, 2017

In a recent conversation, Marion Thomas, whose most recent role is director of Global Site Merchandising at Wayfair, shared best practices for stronger supplier-retailer relationships and valuable recommendations for effectively marketing high price-point products online.

Three tips for improving search discoverability this holiday

By Cara Wood on 1:58 PM on November 7, 2017

Your product cannot get bought if shoppers don't find them. Our recent Holiday Shopping Keyword Intelligence Report revealed that leading brands update their product content to align with consumers search needs -- and those that make significant updates over the holiday season improve their discoverability.

Brick and Mortar Stores aren’t Fading Away, They are Transforming

By Brendan DeVoue on 9:30 AM on November 3, 2017

There are a few brave and innovative companies, that have begun to transform their brick and mortar stores into competitive forces. In the era in which the consumer is in control, it is important that brands and retailers distinguish themselves both online and off. To win online, you need excellent product content and a unique consumer experience. So what do brick and mortar stores need to do to stay profitable? Instead of competing with ecommerce, brick and mortar locations should work with it. Here are three ways brick and mortar locations can compete in the digital era.

Conversations in commerce: How retail brands succeed at contextual commerce

By Salsify on 10:58 AM on November 2, 2017

Recently, Salsify co-founder Rob Gonzalez sat down to a conversation with Jamus Driscoll, Executive at Residence at Underscore VC, about the challenges facing brand manufacturers. Prior to his role with Underscore, Jamus held a number of executive roles at commerce platform Demandware, spanning a decade that took the company from a startup to Initial Public Offering and ultimately an acquisition by Salesforce.com in 2016.

Infographic: 3 Threats to Your Ecommerce Strategy

By Andrew Waber on 8:50 AM on November 1, 2017

Brands are battling across multiple fronts to win on the online shelf. Here are top three things to share with your team so you can compete. 

3 Things to Know About Walmart’s Content Strategy

By Cara Wood on 8:35 AM on October 30, 2017

Ram Rampalli, Chief Catalog Evangelist and Senior Director Product Management at Walmart Labs, provided insights on the retail giant’s priorities, product content processes and gave advice to brands on how to be successful during a recent webinar. Listen to the full recording or read our highlights below.

Trend Watch: P&G ad share on retailer sites is up by nearly 30%

By Andrew Waber on 8:00 AM on October 26, 2017

P&G has made what I would argue are significant changes in terms of the percentage of their ads going to ad products directly tied to retailers. 

The Secret Rise of Digital Strategy for Luxury Brands

By Melissa Puleo on 10:06 AM on October 24, 2017

In today’s world, there is no denying digital commerce is leading the way and consumers demand more and more digital content from brands before they buy. The luxury sector still has yet to embrace selling online fully. Why have companies whose culture is inherently their brand not jumped at the opportunity to convey it to their consumers?

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