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THE SALSIFY SMARTER MERCHANDISING BLOG

How a Smart Data Feed Grow Sales

By Salsify on 9:00 AM on June 20, 2018

How would you describe your brand’s process of pushing product pages live: Poor, Fair, or Excellent? If you didn’t answer “Excellent,” it’s time to review your product data feed. Increased sales are out there for the taking.

Key Takeaways from 2018 Forrester PIM Wave Report

By Nasry Angel on 5:10 PM on June 18, 2018

The much anticipated 2018 Forrester PIM Wave has just published. While it's hot off the presses here are my key takeaways from the report as well as some highlights on Forrester’s evaluation of Salsify. In an additional post I discuss our point of view on PIM and how it fits in with modern commerce requirements.

Salsify's Point of View on the PIM Wave Analyst Report

By Nasry Angel on 5:04 PM on June 18, 2018

I shared our key takeaways from the 2018 Forrester PIM Wave in an earlier post. The most important buying criteria for PIM Software buyers is time to value. In this post I discuss which specific factors drive faster time to value as well as what additional components beyond PIM, an effective digital commerce workflows requires.

5 Rules to Winning Consumer Trust on the Product Page

By Clair Aguirre on 10:39 AM on June 16, 2018

It is no secret that the way people shop has changed. Although consumers may prefer purchasing items in-store, their process to getting there begins in the search bar. Consumers now have the ability to research your products instantly online, and they want to make sure that they trust your brand enough to buy your product. Improving your product page starts by delivering consumers an engaging experience. During a recent webinar, we discussed the 5 critical elements brands must to focus on. 

How to Customize Content Across Your Sales Channels

By Salsify on 9:06 AM on June 14, 2018

Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights are rolling in. Congrats! Your brand is reaching more consumers through search and comparison engines.

How Tools and Home Improvement Brands Can Win On Amazon

By Andrew Waber on 11:30 AM on June 13, 2018

Amazon is an increasingly important channel for brands selling tools and home improvement products. For ecommerce teams looking to take advantage of this growth, it's important to understand what aspects of the Amazon product page are the most critical to growing sales and building market share. I recently led a webinar specifically focused on this vertical, and our accompanying benchmark report for brands selling on Amazon. Listen to the 30-minute webinar or take a look at the highlights we've gathered for you.

5 Takeaways from IRCE 2018

By Caroline Egan on 9:00 AM on June 12, 2018

Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.

Ecommerce is a Team Sport

By Salsify on 9:00 AM on June 11, 2018

In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best way forward? Our co-founder Rob Gonzalez runs through how R&D, Brand, Trade and Supply Chain teams must operate closer than ever in our latest At The Whiteboard video.

Selling Direct-to-Consumer? Here are 4 Tips

By Salsify on 9:30 AM on June 8, 2018

Selling direct to consumer (D2C) can be profitable terrain for many manufacturers and brands—if done correctly. As companies set their own prices and don’t have to hand over a retailers’ cut, higher margins result.

How to Accelerate Your Performance on Amazon

By Salsify on 11:25 AM on June 7, 2018

Delivering the best-selling product pages on Amazon as a 1P (first-party seller), can often seem like an unending battle. In order for your product to maintain a high rank on SERPs (“search engine results pages”) you must master and balance a number of factors across your organization including product content and imagery, sales velocity, inventory levels, reviews, pricing, and more. We’ve introduced a new way for brands to monitor and act upon everything that helps them succeed on Amazon from a single dashboard: Amazon Command Center.

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