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THE SALSIFY SMARTER MERCHANDISING BLOG

Exclusive Research: Online Shopping Behavior Changes Over the Holidays

By Andrew Waber on 9:12 AM on September 20, 2017

Consumers aren't just searching more during the holiday season, they are also searching across a much wider variety of terms.

Salsify’s latest report analyzes the actual behavior behind these seasonal differences, showcasing where brands have opportunities to hone their strategies.

What does it take to build the perfect product page?

By Cara Wood on 7:00 AM on September 19, 2017

To elevate your products on the digital shelf, you must first look to the web site page. Consumer attention spans are shrinking, ecommerce competition is at its most fierce, and the ever-evolving online ecosystem eludes many brands and retailers. 

5 Ways to Optimize Product Feeds to Reach More Customers

By Salsify on 7:00 PM on September 18, 2017

Properly optimizing product feeds is, without a doubt, a primary factor in any Google shopping campaign. Every ad must include several attributes, but being relevant to the user’s needs and search query terms are, arguably, the most important. The question then becomes, what steps can be used to garner the most attention from customers?

How I Did It: Califia Farms grows ecommerce sales with better content on its DTC site

By Kate Roda on 9:45 AM on September 14, 2017

Califia Farms’ Director of Ecommerce, Leonard Ortega, has spent the last six months working to refocus the company’s web site to be both brand friendly and an effective traditional ecommerce perspective. “When I came aboard the site was more about providing branded content and not really driving purchases from the site,” he explained. Leonard’s now able to adjust the site’s featured content to grow sales and capitalize on consumer interest for specific products using Salsify. 

How leading brands juggle changing data requirements

By Beau Blinder on 8:00 AM on September 13, 2017

In today’s messy commerce world, product content needs to go everywhere. Each retailer has a different set of requirements, which differ from your internal standards, BazaarVoice, data standards like GDSN, and so on and so forth.

4 ways your toy brand can win this holiday season

By Nikki Wise on 8:32 AM on September 12, 2017

Takeaway: With the holiday season just a few months away, toy brands should prepare their toy catalog marketing now by building a trusted central source of content and strong connections to retailers.

Reliable product data syndication is key to your brand’s success

By Peter Crosby on 6:10 AM on September 11, 2017

Plain and simple, product manufacturers and brands must publish and synchronize product data across all their selling platforms, or risk decreased consumer sales and loyalty due to poor experiences. Solid product content is critical for your company’s digital success.

Three simple ways B2B companies can grow sales

By Kevin Johnston on 7:00 AM on September 7, 2017

Targeting businesses as customers means courting and catering to informed, discerning buyers who have a lot riding on every purchasing decision. Professionals expect to be supplied with exhaustive detail about the products they assess and to have every question answered in satisfying, accurate fashion. Fortunately, becoming ready to live up to such demands is simpler than you might think. Grow sales for your business-to-business (B2B) organization by focusing on these three product content goals.

How to get products discovered on Amazon

By Mark White, co-founder, Content26 on 8:15 AM on September 6, 2017

With over 55% of consumers beginning their product searches on Amazon, the world’s largest online retailer has grown to become the most powerful product search engine and marketing platform on the planet.

How eBags Built a Winning Flash Sale Strategy

By Cara Wood on 2:42 PM on August 24, 2017

Over the past two years, eBags’ traffic and sales have dramatically increased, according to recent RIS News coverage. The online retailer's success is largely due to investments in personalization and user experience.