Register Now
Request Demo
    Popular Topics:
    Digital Shelf Insights
    |
    minute read

    How To Build Brand Trust From Cart to Checkout

    If customers don’t trust the way you do business, they won’t buy from your brand.
    Read More
    Ecommerce Marketing
    |
    minute read

    Meet the ‘Goldilocks Shopper’: How ‘Just Right’ Omnichannel Experiences Can Help Brands

    In the famous fairytale, Goldilocks doesn’t want just any porridge. Instead, she wants a bowl that’s “just right” — not too hot, not too cold.
    Read More
    Ecommerce Research and Data
    |
    minute read

    How Much Time Do Shoppers Spend in the Consumer Buying Journey?

    Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...
    Read More
    Ecommerce GTM Strategy
    |
    minute read

    How To Choose the Best PIM Software

    Without a central source of truth for product information, such as SKUs, titles, universal product codes (UPCs), and technical specifications, you risk sharing out-of-date...
    Read More
    Ecommerce Trends
    |
    minute read

    What Drives the Consumer Purchase Decision Process?

    In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...
    Read More
    Ecommerce Leadership and Teams
    |
    minute read

    How Every Team Benefits From a Single Source of Truth for Product Content

    Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...
    Read More
    Ecommerce Trends
    |
    minute read

    2024 Shopper Survey Examines Consumer Behavior and Reveals Valuable Insights

    Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...
    Read More
    Ecommerce Trends
    |
    minute read

    2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

    If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.
    Read More
    Ecommerce Trends
    |
    minute read

    Tracking Suits You: Trends in Shipping and Delivery Among Shoppers

    Ever feel like somebody’s watching you?
    Read More

    Subscribe to the Below the Fold Newsletter

    Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.