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    Ecommerce Trends
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    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
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    Ecommerce Trends
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    19 minute read

    How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

    Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
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    Featured
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    13 minute read

    New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

    There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.
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    Ecommerce Trends
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    7 minute read

    The Future of Household Spending: New Data Shows Who Controls and Influences Budgets

    At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too...
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    Ecommerce Trends
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    10 minute read

    What Are the Most Exciting Innovations Reshaping Grocery Retail?

    The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.
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    Ecommerce GTM Strategy
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    13 minute read

    10 Creative Tactics To Maximize Ecommerce Profitability

    All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their...
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    Ecommerce Trends
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    8 minute read

    What Are Inclusive Design Products?

    From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages...
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    Ecommerce Trends
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    7 minute read

    How Could AI Support Pricing, Demand Forecasting, and Inventory Planning?

    Artificial intelligence (AI) has made the move to mainstream. What began as proof-of-concept now underpins familiar functions such as predictive text and TV show...
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    Product Page Optimization
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    11 minute read

    What Are the Benefits of Complete Product Content?

    The most important part of ecommerce? It’s a no-brainer: product content. It’s how your shoppers connect with your brand. But it’s not enough to write a couple of sentences...
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