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    Ecommerce GTM Strategy
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    Top 10 Strategies To Reduce Your Shopping Cart Abandonment Rate

    You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have...
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    Ecommerce Trends
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    What Is Inclusive Marketing — And Why Does It Matter?

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
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    Ecommerce Trends
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    Messy Middles: Navigating the New Path To Purchase in Ecommerce

    Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester,...
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    Enhanced Content
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    Art of the Product Title: Optimization Tips (With Winning Examples)

    Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...
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    Ecommerce Marketing
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    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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    Ecommerce Trends
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    Beyond Discounts: 10 Creative Ways To Drive Black Friday and Holiday Ecommerce Sales

    The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
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    Ecommerce Marketing
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    Unusual Shopping Behaviors Beyond Drunk Shopping and Midnight Splurges

    “You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall...
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    Omnichannel Commerce Strategy
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    Riding the Ecommerce River: Top Amazon Marketing Strategy Tips for Sales Growth

    Amazon is a global ecommerce giant that operates in every continent except for Antarctica.
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    Omnichannel Commerce Strategy
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    7 Excellent Product Description Writing Examples

    Customers rely heavily on product descriptions to make online purchase decisions. If they understand how a product solves their problems and aligns with their values, they’ll...
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