There's a seismic shift among brands: Direct to Consumer selling (D2C or DTC). Brands are seeking more control of the shopping experience by connecting with consumers directly.
By Cara Wood on 8:00 AM on January 19, 2018
It takes a lot to find the perfect pair of jeans. The style, color, desired leg shape, rise on the waistline, and stretch of the denim all play a role. Levi’s took each of these variables into account with the launch of its new virtual stylist program – and delivered a new kind of digital product experience.
Your product page is the backbone of your ecommerce strategy. It's often the first thing a shopper finds when searching for their product needs from a retailer's site or search engine. And it is the place from which a shopper ultimately decides whether or not to click "buy." Get the product detail page wrong, and all of your other marketing efforts matter little.
By Cara Wood on 8:00 AM on January 12, 2018
As a medical device or pharma company, your success in an increasingly competitive market hinges upon your ability to create an enticing product page. By developing a product page that is eye-catching, organized, and informative, you can establish your company as an industry expert and gain an edge over competitors selling the same medical devices or pharmaceuticals. We recently looked at the results of some top brands on our product content grader to see what elements these top-performing brands have in common.
By Andrew Waber on 8:00 AM on January 10, 2018
According to our new trend analysis report, ecommerce, sales, and marketing leaders at brands are facing tremendous pressure to drive growth and efficiency in the coming year. Based on our findings, here's the leader's path to digital growth in 2018.
By Salsify on 8:00 AM on January 8, 2018
If you are like most brands, ecommerce sales are a small percentage of your total sales. So how — knowing that the web is gaining eyeballs and dollars — should you scale your investment and team to ensure you get the most out of digital? Salsify Co-founder Rob Gonzalez explains how some global brands are measuring the full impact of digital shelf investments on total sales revenue.
There isn't any question that e-commerce technologies continue to advance and factor strongly in how people buy things online. While Asia has become a leader in e-commerce, the U.S. is still a strong leader through businesses large and small. It's mobile technology where growth has really started to spike in e-commerce, and that's changed the marketing game for companies around the world.
Our recent research “How Leading Brands are Winning the Digital Shelf” highlights the need for excellent online consumer experiences. We took a look at last year's winning brands and examined a few ways in which their online shopping experience truly stood out. The overwhelming theme was going beyond mere personalization. These companies created emotional experiences that demonstrated how a brand or retailer understands a shopper at specific key moments.
Over the last year, the pace of new technology and retail strategy has skyrocketed. Brand CMOs and CIOs struggle to keep pace with their competition, the demands from retailers and the demands from consumers -- not to mention leaving room to track new trends or technologies that could be worth early testing. Here are five books we recommend for brand leaders that want to thrive in the digital age: