It’s no secret that to win online you need a strong team supporting the company’s ecommerce efforts. Everything related to product content, from its creation, management, syndication and updating is crucial to driving sales on sites like Amazon, Walmart, Target, and hundreds of others have started realizing the importance of having an effective team in place that can ensure consistency, quality and growth of the product lines. In fact, according to a recent study commissioned by the Cleveland Research Company on Best Practices for Ecommerce Teams revealed that 66% of brands in ecommerce are planning to hire professionals in the field before or during 2019.
By Maria Lisac-Ramirez on 10:05 AM on November 13, 2018
By Caroline Egan on 10:16 AM on November 12, 2018
It’s Thanksgiving Eve, and shoppers are considering two options for Black Friday: get in line in the early hours of the morning, or shop Amazon from the comfort of their home. Many will pick the latter--over 80% of online shoppers will use Amazon for holiday shopping research and purchases in 2018. As these consumers search for gifts for loved ones, algorithms are what will help them unearth the perfect item. To win more of these moments, brands must be prepared to deliver their products with compelling content and an understanding of what lifts products in search rankings.
By Chris Vanasdalan on 8:00 AM on November 9, 2018
As a marketer, it can be incredibly challenging to identify the key product considerations consumers are looking for during the research and consideration phase of the buying process. This uncertainty makes it difficult to deliver the right product content at the right time, so they can make an informed purchase decision.
By Cara Wood on 8:47 AM on November 8, 2018
With the rise of voice technology and chat bots, consumers now expect the ability to ask specific product questions whenever and wherever they shop. Conversational commerce allows brands to interact with customers directly during their buying journey. Shoppers can ask questions and get personal and direct response and recommendations. This immediate feedback can go a long way to nurturing long-term relationships and driving sales and loyalty.
By Caroline Egan on 9:38 AM on November 7, 2018
Amazon may dominated the US ecommerce market, but China’s Alibaba, the country’s most prominent ecommerce marketplace, blows Amazon out of the water with its revenue numbers. They both have days dedicated to deals and driving sales on their site, for Amazon it’s Prime Day which brought in $2.4B in 2017, for Alibaba it’s Single’s Day which brought in $25.1B in the same year. The motive behind the days are drastically different: Prime Day focuses on Amazon private label deals, whereas Alibaba works with over 180,000 Chinese and global brands. This is the main difference between the two global giants: Amazon looks to gain market share for their own brands, Alibaba does not have any private labels, making it ripe for global brands wanting to embrace new markets.
Improvements in mobile checkout, integration with social media, Google’s local inventory and Maps, and the rise of in-app purchases has transformed online shopping from “the purchase of products from a website” to a series of interconnected digital interactions that facilitate the delivery of products to consumers.
By Chris Vanasdalan on 9:31 AM on November 5, 2018
Manufacturers that sell exclusively to B2B customers face a unique set of marketing and digital content challenges. Formatting digital product content for an in-house B2C ecommerce platform is one thing, trying to manage that same content across dozens of individual retailers, distributors, or wholesalers is much more complicated.
Amazon Business saw annual revenue of $10 billion this year, up from $1 billion in 2015, the year it launched. Amazon’s ability to grow its B2B business at such a rapid pace is evidence that the B2B buyer wants the ease and frictionless experience of their consumer lives to be in their professional life. In fact, the B2B ecommerce market is set to grow $1.2 trillion by 2021, according to Forrester Research.
By Caroline Egan on 9:13 AM on November 1, 2018
Chances are you’ve slipped your feet into a pair of socks made by Renfro Corporation. It’s estimated that the almost century-old legwear manufacturer produces one of every five pairs of socks in the US. Karen Howard, director of digital operations at Renfro, has 30 years of retail experience and has spent the last two years working to usher digital change throughout the company’s go-to-market operations.
By Peter Crosby on 7:00 AM on October 31, 2018
At Groceryshop 2018 in Las Vegas this week, thousands of attendees from CPG brands to grocery retailers, ecommerce software vendors, and tech startups met to share ideas and lessons learned in pursuit of adopting a digital approach for their business. IGD’s Global Insight Director Ben Miller shared five predictions on where the future of the online grocery store is headed. His firm has forecasted $227 billion in growth for the grocery sector over the next five years. IGD expects online grocery market share in the USA to reach 3.5% over the same time period.