How would you describe your brand’s process of pushing product pages live: Poor, Fair, or Excellent? If you didn’t answer “Excellent,” it’s time to review your product data feed. Increased sales are out there for the taking.
The much anticipated 2018 Forrester PIM Wave has just published. While it's hot off the presses here are my key takeaways from the report as well as some highlights on Forrester’s evaluation of Salsify. In an additional post I discuss our point of view on PIM and how it fits in with modern commerce requirements.
By Nasry Angel on 5:04 PM on June 18, 2018
I shared our key takeaways from the 2018 Forrester PIM Wave in an earlier post. The most important buying criteria for PIM Software buyers is time to value. In this post I discuss which specific factors drive faster time to value as well as what additional components beyond PIM, an effective digital commerce workflows requires.
By Clair Aguirre on 10:39 AM on June 16, 2018
It is no secret that the way people shop has changed. Although consumers may prefer purchasing items in-store, their process to getting there begins in the search bar. Consumers now have the ability to research your products instantly online, and they want to make sure that they trust your brand enough to buy your product. Improving your product page starts by delivering consumers an engaging experience. During a recent webinar, we discussed the 5 critical elements brands must to focus on.
By Salsify on 9:06 AM on June 14, 2018
By Andrew Waber on 11:30 AM on June 13, 2018
Amazon is an increasingly important channel for brands selling tools and home improvement products. For ecommerce teams looking to take advantage of this growth, it's important to understand what aspects of the Amazon product page are the most critical to growing sales and building market share. I recently led a webinar specifically focused on this vertical, and our accompanying benchmark report for brands selling on Amazon. Listen to the 30-minute webinar or take a look at the highlights we've gathered for you.
Every year, thousands of e-retailers descend upon the Internet Retailer Conference & Exhibition in Chicago to learn from peers and stay ahead of the competition. It’s an opportunity to understand emerging trends, mingle with leaders in the space, and be inspired by the growth and innovation in the industry.
In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best way forward? Our co-founder Rob Gonzalez runs through how R&D, Brand, Trade and Supply Chain teams must operate closer than ever in our latest At The Whiteboard video.
Delivering the best-selling product pages on Amazon as a 1P (first-party seller), can often seem like an unending battle. In order for your product to maintain a high rank on SERPs (“search engine results pages”) you must master and balance a number of factors across your organization including product content and imagery, sales velocity, inventory levels, reviews, pricing, and more. We’ve introduced a new way for brands to monitor and act upon everything that helps them succeed on Amazon from a single dashboard: Amazon Command Center.