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    Popular Topics:
    Digital Transformation
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    12 minute read

    5 Examples of Digital Transformation in Ecommerce

    Ecommerce digital transformation is essential for brands — not optional. Shoppers have almost endless options on the digital shelf, and brands that aren’t equipped to keep up...
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    Shopping Experiences Are Your Brand
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    8 minute read

    New Year, New You: Top Rebrand Examples for Brands

    With the new year upon us, brands worldwide are brainstorming ways to reconnect with current customers and attract new customers.
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    Innovation and Trends
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    9 minute read

    What Is Recommerce — And What Does It Mean for Brands?

    Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget, or just something that catches your eye with a lower carbon footprint, you’re...
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    Ecommerce Strategy
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    11 minute read

    Content Marketing for Ecommerce: Top Tips To Drive Conversion

    It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce...
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    Ecommerce Marketing
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    7 minute read

    What Is the Average Conversion Rate for Ecommerce — And How Do I Boost It?

    Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce...
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    Ecommerce Marketing
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    9 minute read

    How To Build an Ecommerce Marketing Strategy

    Marketing campaigns have been around in some form or another since at least the age of antiquity (starting with fish sauce in 35 B.C.).
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    Digital Commerce
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    10 minute read

    How To Build a Strategy for Digital Transformation

    Technology has accelerated every part of the buying cycle, from one-click purchases to auto-refresh inventory.
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    Salsify News
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    9 minute read

    Shopify Commerce Components Launch Champions the Composable Commerce Approach for Enterprises

    Adam Ferrari is the executive vice president (EVP) of engineering at Salsify. Ferrari was an early employee and chief technology officer (CTO) at Endeca and, subsequently, at...
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    Digital Commerce
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    9 minute read

    The Essential Ecommerce SEO Best Practices: 5 Tips for SEO Success

    The better your search engine optimization (SEO) is, the easier it is for customers to find your ecommerce site or product page. More people on these web pages means more...
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