Founded in 1934, Roland Foods is a specialty foods importer sourcing products from across Asia, South America, Africa, Europe, and the Middle East. Marketing specialist Sabina Belser and her team faced rising pressures from profound changes in the industry, including “game-changing digital behemoths like Amazon” and needed a way to compete. With an extensive 1,500+ product assortment from over 300 suppliers, Roland Foods did not have the right tools to support a digital transformation strategy and such scalable growth as a company.
By Brendan DeVoue on 9:31 AM on October 23, 2017
By Peter Crosby on 9:09 AM on October 20, 2017
Salsify’s Takeaway: Forrester Research released its Vendor Landscape for PIM Q3 2017 which we believe outlines the technology required to deliver compelling product stories to everywhere shoppers browse and buy today. In our view, they found that Product Experience Management functionality will play a key role in digital success by empowering teams to use centralized content to create the product experiences consumers demand across all retail channels.
By Andrew Waber on 10:17 AM on October 18, 2017
For many of the large companies we work with a typical challenge during implementation can be how to get the necessary stakeholders across the organization on board in order to change old behaviors and realize all the benefits of Salsify. Dorel Juvenile, child safety product manufacturing brand, took a novel approach to galvanizing organizational support for digital transformation back in 2015. Nora Duclos, Global Ecommerce Digital Technology Manager at Dorel Juvenile, dedicated an internal team to comprehensively tackle one major “proof of concept” initiative with Safety 1st website – a major brand for Dorel Juvenile.
By Peter Crosby on 8:00 AM on October 16, 2017
Ever wish there was an easy button to get product content to every retailer you work with? Who doesn’t? Unfortunately, you can’t simply send one version of product content to every retailer. And those retailer requests for differentiated content are by design, as Salsify co-founder Rob Gonzalez explains in a short video about the complex, messy state of product syndication.
By Cara Wood on 9:00 AM on October 12, 2017
Amazon’s shopping app made headlines with the announcement that teens will be able to shop, listen to music, watch movies – all with parental supervision and spending limits. This signals a fresh opportunity for any brand selling to teens via Amazon. But the larger lesson for every brand – regardless of target audience – is how powerful and prevalent shopping apps have become.
Our most recent research, the Holiday Shopping Keyword Intelligence Report, revealed how critical content changes are bringing to the forefront of holiday ecommerce strategy. The report analyzes the behavior behind seasonal differences in produt page information, showcasing where brands have opportunities to hone their strategies and win the holiday.
By Andrew Waber on 10:47 AM on October 5, 2017
In case you missed this week’s webinar “How to Optimize Your Product Pages for the Holiday Season,” we’ve gathered the top three takeaways for you to improve your retail holiday strategy. Our most recent research, the Holiday Shopping Keyword Intelligence Report, revealed how critical content changes are bringing to the forefront of holiday ecommerce strategy.
By Brendan DeVoue on 8:43 AM on October 4, 2017
Director of Ecommerce Jeremy Weiss realized that Globe Electric’s process for gathering product information was time-consuming, and trying to keep the information consistent from channel to channel was an even greater challenge. As a growing leader in the design and manufacturing of high quality products, Globe Electric needed a reliable source of quality product content to win at ecommerce.
By Guest Contributor Lauren Freedman on 8:00 AM on October 3, 2017
Branding is the sweet spot of selling online and for many global brands their execution is flawless. But it’s time that retailers and brands realize merchandising is integral to their success. Whether it be curating the assortment, guiding the shoppers through selling tactics or smartly integrating merchandising assets throughout the shopper journey, all play a pivotal role.
Internet sales continue to surge. The National Retail Federation predicts sales will nearly triple by the end of 2017 in the year-over-year growth rate. How can businesses make the most of their digital shelf to boost their own sales? What steps can be taken to improve merchandising and support sales enablement?