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    Ecommerce Marketing
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    17 minute read

    Why Advent Calendar Marketing Is the Hottest Holiday Trend

    Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...
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    Consumer Research
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    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
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    Ecommerce Trends
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    23 minute read

    Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

    According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”
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    Ecommerce Marketing
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    6 minute read

    How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

    If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...
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    Salsify
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    14 minute read

    How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

    Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.
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    Ecommerce Trends
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    8 minute read

    The Top 10 Consumer Trends To Watch in 2025

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
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    Ecommerce Marketing
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    10 minute read

    Top Ecommerce Trends To Watch in 2025

    2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
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    Ecommerce Marketing
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    9 minute read

    Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

    Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.
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    Artificial Intelligence
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    6 minute read

    Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot

    Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...
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