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    Popular Topics:
    Ecommerce Marketing
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    6 minute read

    How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

    If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...
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    Salsify
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    14 minute read

    How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

    Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.
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    Ecommerce Trends
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    8 minute read

    The Top 10 Consumer Trends To Watch in 2025

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
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    Ecommerce Marketing
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    10 minute read

    Top Ecommerce Trends To Watch in 2025

    2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
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    Ecommerce Marketing
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    9 minute read

    Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

    Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.
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    Artificial Intelligence
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    6 minute read

    Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot

    Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...
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    Ecommerce Marketing
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    10 minute read

    What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

    First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...
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    Featured
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    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
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    Social Commerce
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    19 minute read

    How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

    Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
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