Takeaway: Not surprising that while shopping in-store, consumers will have questions about your products. The difference today is they want those answers immediately. In our newest consumer research, we’ve identified the questions brands must be prepared to answer while the consumer is standing in the aisle.
By Cara Wood on 8:00 AM on June 27, 2017
Consumers have never had it better. Shoppers today can demand and expect solicitous service, a huge selection of products, low prices, and more information than ever before about the products they consider purchasing. Digital devices combine with rich online retail platforms like Amazon.com to make the contemporary shopping experience not only more rewarding, but also a continuously evolving thing for which the ever-shifting goals and needs of buyers set the direction.
Consumers are turning to search engines to get the information they need about products and services. This means that, in order to compete, your business needs to have a high ranking especially within the results for search engine giants like Google. The best way to accomplish this is to make sure your site employs a solid SEO strategy.
Although the exact date for this year's Amazon Prime Day is still unknown, we expect it to take place the second week in July. This means, your team has 1 month to optimize your product pages on the e-tail giant. Check your brand performance on Amazon with our free product content grader and read below for guidance on how to make the most of this giant shopping day.
By Kate Roda on 8:54 AM on June 14, 2017
Teresa Bonnell is always looking at ways to improve companywide efficiency and responsiveness to customers in her role as VP Finance & Operations at Columbia River Knife and Tool® (CRKT). CRKT is known for distinction in design, innovation, and quality of its collection of knives, multi-tools, and accessories. As more and more of its customers shifted to digital strategy, Teresa was looking to new solutions to help the team meet the needs of retail customers and provide individual shoppers with information they are looking for.
By Casey Muse on 7:57 AM on June 13, 2017
Takeaway: Assessing and updating suboptimal ecommerce systems is vital, but how does it fit into the daunting number of other sales, marketing, and technology priorities? For company ecommerce and IT leads, taking a moment to ask, “What could be done better?” might be one of the most critical questions posed this year. Here’s how to do it without interrupting business.
By Cara Wood on 10:22 AM on June 7, 2017
Last week, Internet guru and Kleiner Perkins investor, Mary Meeker, presented her highly anticipated 2017 Internet Trends report at the Code Conference in California. We love this report; it validates so many of the trends we see emerging everyday through conversations with our customers and industry feedback. We broke down a 4 key takeaways that impact our industry most: