In our conversations with brands, most understand generally how online product content can help drive sales through richer online experiences, more consistency, and better addressing consumer trends. Salsify Insights was built based on the understanding that these more qualitative arguments are indeed backed up by data.
By Nick Tovey on 1:45 PM on July 19, 2018
By Maria Lisac-Ramirez on 9:29 AM on July 18, 2018
By Caroline Egan on 8:57 AM on July 16, 2018
As social media gained prominence in our daily lives over the last 10 years, so did brands desire to capture and utilize users with massive followers to promote their products and gain influence with new customers. Yes, we’re talking about influencers and it’s a big market, CNBC estimated the market was worth $1 billion dollars in 2017. With the rise of fake accounts and bots infiltrating social media, brands are taking a critical look at their influencer relationships and determining the best way forward to engage consumers.
By Jessica Qu on 9:40 AM on July 13, 2018
360-degree product views are one of the best ways for brands to simulate an in-store shopping experience where shoppers can pick up an item to rotate it and examine it. Walmart provides a 360 spin option on its pages. The retail giant reports that brands see an improvement of search rank and conversion when 360-views of a product are included on the page.
By Caroline Egan on 8:59 AM on July 12, 2018
To increase sales and grow market share on the digital shelf, winning brands focus on building a closed-loop capability for continuously optimizing the performance of their product experiences online. Take the example of ShurTech LLC, the makers of Duck® Tape, who leveraged the power of Product Experience Management to help them improve sales rank by 15% on Amazon in 4 months.
By Caroline Egan on 8:50 AM on July 9, 2018
With growth of B2B ecommerce projected to increase to $1.2 trillion by 2021, B2B suppliers must adapt quickly to capture this growing revenue stream. Three years ago, Amazon launched a B2B marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. So far, Amazon Business has largely focused on supplying businesses with the variable goods that are needed but may not have regular suppliers or predictable budget lines attached. Providing a convenient way for businesses to order items like printer paper, bottled water, paper towels, break room supplies and IT cables on demand, has given the etail giant a glimpse at the wants and needs of business buyers. It’s clear that the B2B market is just as responsive to broad selection, robust product pages, and convenient online experience as consumers.
By Salsify on 8:03 AM on July 6, 2018
As audience and ad dollars shift online, brands need to adopt new ways to succeed on the digital shelf. In a recent AdAge webinar “The Digital Shift: How Brands Win on Amazon,” Salsify co-founder Rob Gonzalez shares how brands can operate and succeed under the strict and ever-changing algorithms that dictate success in modern commerce. You can watch the full webinar now or read our round-up of highlights below.
By Cara Wood on 8:47 AM on July 5, 2018
Amazon Prime Day is, of course, an excellent time to discount products and sell to new or repeat consumers. More importantly for your brand’s long-term health and growth, the shopping bonanza is a one-of-kind, 36-hour testing, learning, and optimizing field day. 2018 will offer six additional hours of consumer frenzy, and take place on July 16-17, a whole week later than last year. This gives your brand extra days to prepare!
By Caroline Egan on 9:00 AM on July 2, 2018
In the thirteen years since Tayse Rugs was founded as a family business in Calhoun, Georgia, the manufacturer and importer of machine-made rugs has quickly gained prominence. While other furnishing companies met with decreasing sales following the economic crisis of 2008. Tayse Rugs thrived because consumers wanted to buy low-cost, high quality machine-made rugs. This led to a shift in focus for Tayse Rugs: increase presence across retailers and do it in an efficient, effective way.