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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Beyond Amazon: Multichannel Sales Strategies for Prime Day Alternative Sales Fetured Image

Beyond Amazon: Multichannel Sales Strategies for Prime Day Alternative Sales

For years, Amazon Prime Day hogged the limelight — until one day, it suddenly had to share the red carpet.

Is Your Organization Ready for PXM? 5 Signs It's Time To Evolve Beyond PIM Fetured Image

Ecommerce Technology

Is Your Organization Ready for PXM? 5 Signs It's Time To Evolve Beyond PIM

Consumers’ shopping habits are changing fast and require comprehensive methods for managing product information.

Prime Day Is Coming: A 5-Step Strategic Preparation Playbook for Brands Fetured Image

Ecommerce Marketing

Prime Day Is Coming: A 5-Step Strategic Preparation Playbook for Brands

Brands, start your engines ’cause it’s that time of year again. Shoppers are gearing up, retailers are rolling out promotions, and the race for consumer attention is on.

Ecommerce Marketing

The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why

Some purchases are carefully considered. Others, not so much.

Ecommerce Marketing

What Does It Take To Have a Good Brand Reputation in 2025?

Brands should have the opposite mentality of Joan Jett, who doesn’t give a damn about her reputation. Especially since 69% of shoppers cite brand reputation in their top...

Ecommerce Trends

What Is Commerce Media — and How Can It Optimize Your Marketing Spend?

Your product? On point. Your brand story? Snatched. But your advertising approach? Anarchy. Which means your marketing spend? Squandered.

Digital Shelf Summit 2025

2025 Digital Shelf Summit: Building Omnichannel Growth and Future-Ready Strategies

Day three of the 2025 Digital Shelf Summit, hosted by the Digital Shelf Institute (DSI), offered tools, trends, and tactics needed to thrive in a world full of always-on...

Digital Shelf Summit 2025

2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues

Day two of the 2025 Digital Shelf Summit delivered bold insights, practical strategies, and inspiring momentum to help brands win on the digital shelf.

Ecommerce Marketing

Sales and Discounts: Research-Backed Strategies That Shoppers Can't Resist

Let’s talk numbers for a minute because the stats behind shopper behavior say a lot.

Digital Shelf Summit 2025

2025 Digital Shelf Summit: Lessons From Salsify Academy Day and the Digital Transformer Awards

The 2025 Digital Shelf Summit kicked off on Monday, April 7, with actionable, hands-on training and the Digital Transformer Awards.

Ecommerce Trends

Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q2 2025 [DOWNLOAD]

The second quarter (Q2) lends itself to summer (Q3) promotional planning and half-yearly goal adjustments. Temperatures near you are likely heating up (hopefully within...

Ecommerce Technology

Bridge the Product Information Gap: How a Digital Catalog Ensures Every Stakeholder Is on the Same Page

Work grinds to a halt when you can’t find the right product data or discover that the data you’re looking at differs from what your colleague sees.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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