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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

What Is a PDP? A Breakdown and Best Practices for Ecommerce Fetured Image

What Is a PDP? A Breakdown and Best Practices for Ecommerce

Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.

PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD] Fetured Image

PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...

Holiday Shopping Insights: Why 61% of Shoppers Plan To Treat Themselves This Season Fetured Image

Holiday Shopping Insights: Why 61% of Shoppers Plan To Treat Themselves This Season

We might be a few months away from the holiday season, but with 27% of shoppers starting to buy their holiday gifts as early as October, according to Salsify’s “2024 Holiday...

Ecommerce Trends

What Is Inclusive Marketing?

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...

Ecommerce Marketing

Ecommerce Budget Planning: In-Depth Ecommerce Competitor Analysis and Market Research

As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...

What Is a PDP? A Breakdown and Best Practices for Ecommerce

Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.

Ecommerce GTM Strategy

5 Winning Ecommerce Customer Acquisition Strategies for Brands

No buyers = no business.

Ecommerce Marketing

Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...

PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...

Ecommerce Trends

‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are...

Product Page Optimization

Essential Product Page Optimization Strategies To Drive Digital Shelf Success

Ever taken a guided historical tour?

Ecommerce Marketing

How To Manage Marketing Spend and Conduct an Ecommerce ROI Analysis

For ecommerce brands to succeed, effective ecommerce marketing spend is a must.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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