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THE SALSIFY SMARTER MERCHANDISING BLOG

What can traditional brands do to compete with digitally native vertical brands?

By Caroline Egan on 11:04 AM on August 14, 2018

Historically, brands that dominated supply chains dominated market share in their category. Think of Kellogg’s, Unilever, P&G -- these are the brands who owned their categories for the greater part of the 20th century. But digital ushered in direct-to-consumer brands called Digitally Native Vertical Brands (DNVB). DNVBs are making a huge impact on what consumers expect from brands and an even bigger impact on the economy -- contributing to 6.0% of 2016 GDP and saw 20% growth since 2008 according a study from Harvard Business School.

The New B2B Consumer: At The Whiteboard

By Salsify on 9:00 AM on August 13, 2018

The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B buyers, they expect the same purchasing experiences in their consumer lives as in their work life. The new B2B consumer is young, digital savvy, and unrelentingly eager to research purchasing decisions independently of sales representatives.

How Soft-Tex®’s Director of Digital Marketing Won New Business & Fueled Growth

By Caroline Egan on 9:00 PM on August 9, 2018

For over three decades, Soft-Tex® has been manufacturing and distributing specialty sleep products with an aim to incorporate the latest sleep technologies to the basic bedding industry. Founded by Art and Harold Perry, Soft-Tex has 7 brands selling across numerous retailers. With increasing competition in the bedding market, Soft-Tex found themselves needing a more impactful but simplified approach to ecommerce and working with their retailers.

How to Drive Adoption of Digital Change at Your Organization

By Caroline Egan on 10:03 AM on August 9, 2018

A study by The McKinsey Global Institute found that only 18% of businesses in the United States are operating at their digital potential. No matter the industry you are is digital change is challenging but also critical to your success

Getting started on Amazon Marketplace

By Salsify on 8:23 AM on August 8, 2018

Wondering about the benefits of Amazon’s third-party selling? As a current 1P seller, 3P selling on Amazon Marketplace looks like an enticingly simpler way to move through product—one that offers more control over pricing, your brand’s exposure, margins, and even how frequently you’re paid.

Acceleration and Expansion: Announcing our $43 Million Series D Funding

By Jason Purcell on 7:32 AM on August 7, 2018

Today we announced that we have closed on a $43 Million Series D funding round. We’re incredibly grateful for the conviction from Greenspring Associates and our existing investors. All of these firms see fantastic investment opportunities every day, and knowing they’ve decided to bet on this team and this market is wonderful corroboration that we’re on the right track.

At The Whiteboard: The Importance of Continual Optimization on the Digital Shelf

By Peter Crosby on 9:00 AM on August 6, 2018

Speed is everything on the digital shelf. With private labels from Amazon and digital upstarts launching daily with faster time-to-market strategies, traditional brands are losing market share they once easily captured. Brands deeming this an operational efficiency challenge, rather than the new reality of commerce will continue to see market share shrink as reducing time-to-market often means neglecting the change of consumers and retailer requirements.

How I Did It: Califia Farms grows ecommerce sales with better content on its DTC site

By Salsify on 9:45 AM on August 1, 2018

Califia Farms’ Director of Ecommerce, Leonard Ortega, has spent the last six months working to refocus the company’s web site to be both brand friendly and an effective traditional ecommerce perspective. “When I came aboard the site was more about providing branded content and not really driving purchases from the site,” he explained. Leonard’s now able to adjust the site’s featured content to grow sales and capitalize on consumer interest for specific products using Salsify. 

New Report: Improved product content leads to higher sales

By Andrew Waber on 8:08 AM on August 1, 2018

With modern brands selling hundreds or thousands of different products online, leaders want to know what content is required to lead in your product category. Salsify has run a slate of statistical analyses to quantify the impact that product content has on your search rank and sales performance.

Another Record Breaking Prime Day: What You Need to Know

By Caroline Egan on 8:06 AM on July 31, 2018

Another Prime Day has passed, and the numbers indicate it was (yet again) a record breaking day for the e-tail giant with over $4.2 billion in sales. There were hiccups (site outages across the globe left customers frustrated), there were deals on deals, and there was a surge in smart home device purchases.

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