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    Ecommerce Trends
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    8 minute read

    What Is Inclusive Marketing?

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
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    Ecommerce Marketing
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    Ecommerce Budget Planning: In-Depth Ecommerce Competitor Analysis and Market Research

    As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...
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    Featured
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    15 minute read

    What Is a PDP? A Breakdown and Best Practices for Ecommerce

    Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.
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    5 Winning Ecommerce Customer Acquisition Strategies for Brands

    No buyers = no business.
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    Ecommerce Marketing
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    26 minute read

    Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

    The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...
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    Featured
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    5 minute read

    PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

    At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...
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    Ecommerce Trends
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    8 minute read

    ‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

    An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are...
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    Product Page Optimization
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    8 minute read

    Essential Product Page Optimization Strategies To Drive Digital Shelf Success

    Ever taken a guided historical tour?
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    Ecommerce Marketing
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    7 minute read

    How To Manage Marketing Spend and Conduct an Ecommerce ROI Analysis

    For ecommerce brands to succeed, effective ecommerce marketing spend is a must.
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