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THE SALSIFY SMARTER MERCHANDISING BLOG

How 3 Retailers Have Embraced Buy Online, Pick Up In Store

By Caroline Egan on 8:00 AM on October 19, 2018

When next day shipping won’t cut it and you don’t have time to meander the aisles of a store, “Buy Online, Pick Up in Store (BOPIS) ” provides consumers an efficient and easy method to buy. Retailers of all types have embraced this omni-channel tactic as shoppers look for increasing convenience and cost effective solutions for their buying habits. Fifty-seven percent of online shoppers have used this service within the last year with retailers seeing BOPIS orders accounting for 21-30% of their revenue.

New Data: How Leading Brands Transform to Win Market Share

By Cara Wood on 8:00 AM on October 18, 2018

The digital world is one of rapid change. Our 2019 Trend Analysis Report: How Leading Brands Transform to Win Market Share sheds light on how brand leaders are adapting to win amid such fast-paced commerce. This report outlines common roadblocks to speed and efficiency as well as insights into opportunities on how to lead the market and win the digital shelf.

How to Improve Your Product Page with Enhanced Content

By Amber Sinicrope on 8:00 AM on October 17, 2018

Enhanced content gives you freedom for brand expression that makes your products stand out, without the traditional content requirements and ownership constraints. With Salsify, create and deliver enhanced content alongside the rest of your product experience with no manual labor or complicated vendor relationships. 

What Amazon's B2B Push Means for Traditional Sales Channels

By Nick Manzo on 9:27 AM on October 16, 2018

After attending the B2B Next Conference in Chicago, it’s become abundantly clear that there is one central theme permeating the current state of B2B digital commerce: if organizations aren’t planning or currently executing a digital strategy in their B2B aligned business, then they might as well start to lock in revenue losses. In essence, organizations must embrace digital commerce, or forfeit revenue for years to come.

Olá Lisboa e Olá Europe! As Salsify Grows, We Launch an EMEA Office

By Peter Crosby on 8:07 AM on October 15, 2018

Today we made our physical expansion into Europe official by announcing the opening of our first international office in Lisbon, Portugal. Coming on the heels of exciting growth in our customer base, team and into new strategic industry partnerships, our new Lisbon office will help us both support our internationally-based and global brands and bring Salsify a rich source of product and engineering talent.

Getting Started: What to Consider When Launching a DTC Site

By Salsify on 8:00 AM on October 12, 2018

A direct-to-consumer (DTC) channel can give you more control over your brand and help grow your sales. However given the labor intensive process involved it's important to set expectations and ensure you set you and your team up for success. Let's look at three key areas so you can successfully launch your brand with an improved DTC channel.

5 Best Practices to Improve Your Product Detail Pages to Improve Holiday Sales

By Salsify on 8:29 AM on October 11, 2018

On average, brands make 76% more product page edits during Q4. We know an ongoing investment in content optimization drives a measurable competitive advantage and increased market share, but is the holiday season the right time to be making sweeping changes to product pages? Depends. Here are a few places to focus your efforts, especially across your most critical SKUs.

Conversion Optimization for Product Pages | Salsify

By Amber Sinicrope on 8:00 AM on October 10, 2018

Standing out the digital shelf requires engaging images, videos, and marketing content that speaks to shoppers' concerns and tells your brand story. On many retailers pages, this means going beyond providing the minimum amount of data for a product page listing and investing in the enhanced content -- also known as A+ content or rich media -- that your retailer partners allow below the fold.

Components of Product Experience Management | Salsify

By Caroline Egan on 8:38 AM on October 9, 2018

How does a brand manufacturer keep up with all the changes in retail requirements and consumer expectations? Winning on the digital shelf may present itself as a daunting task that requires dozens of large brand teams, endless content and advertising budgets. Yet, with the right team and processes in place with technology built for the constantly evolving digital shelf, it is easier to manage and deliver best in class product experiences.

Ask An Expert: 5 Steps to Take for a Successful Project

By Caroline Egan on 10:43 AM on October 4, 2018

When Q4 starts, businesses are cementing plans for the upcoming year - determining what their goals are, submitting budgets and making decisions as to what projects to prioritize throughout the year. In the throes of planning, it is easy to rush through outlining a project, from pinpointing the pain points to communicating across relevant teams to properly execute. What steps does leadership need to take support a project successfully?

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