Unstructured Product Feed

An unstructured product feed is a product data repository that lacks clear, consistent, predefined formatting.

What Is an Unstructured Product Feed?

Brands and retailers use product feeds to store, manage, and distribute product data to various sales channels. Unstructured product feeds are files that lack a consistent or predefined format, which means data regarding images, text, videos, and more are difficult to organize and store. Because they’re challenging to manage, most product data in unstructured feeds goes unused — despite comprising the majority of brands’ total data. Unstructured product feeds also tend to include a range of content types, making it difficult to standardize storage formatting. On the other hand, unstructured product feeds tend to house some of the most valuable content and data, including customer insights, enhanced content types, multimedia content, and archival data. Using artificial intelligence (AI) agents to help sort and derive insights from unstructured product feeds can enable brands to get the benefits of this rich data while avoiding the pitfalls.

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Unstructured Product Feed

What Is an Unstructured Product Feed?

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