Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
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Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
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Gain the latest tips, industry trends, and actionable ecommerce insights.
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadSupplier collaboration occurs when a business engages with vendors within a supply chain, integrates them into its processes, and aligns them to core business goals.
For most distributors, brands, or retailers, getting products to consumers means partnering with item suppliers as a vital part of their supply chain. Supplier collaboration is the process of integrating with these vendors to gain alignment, organization, and efficiency.
One way businesses collaborate with suppliers is by establishing workflows and systems that meet the needs of all parties. Using inventory management and supplier data management systems, for example, ensures that both the business and the supplier have access to accurate, up-to-date information in one central location.
Supplier collaboration takes the business relationship one level deeper by ensuring that all parties are aligned around central goals.
In a collaborative model, suppliers don’t only provide the business with items; they add to the overall value chain by improving time to market, controlling quality, and streamlining workflows. Ultimately, better supplier collaboration means getting products to consumers more efficiently.