Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
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Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
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Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadExtended reality (XR) is an umbrella term for technologies that mix digital worlds with the real, physical world around us.
Extended reality (XR) is a catch-all term for technologies, such as augmented reality (AR) and virtual reality (VR). It involves any technology that mixes virtual spaces with the physical world.
These immersive technologies have made a splash in the ecommerce world, helping brands better engage customers, particularly online. Some glasses companies are using virtual reality to enable online shoppers to digitally "try on" glasses. Furniture brands are enabling customers to use their mobile apps to superimpose items into their homes to see what a couch or table might look like.
These types of extended reality (XR) experiences help bridge the gap between in-person and online shopping, making customers feel more confident in their ecommerce purchasing decisions.