PIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
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Webinars
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Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download our report for emerging consumer trends with direct insights from shoppers that will help you thrive on the digital shelf.
A brand archetype is a persona that a brand embodies, providing that brand with an easily recognizable personality, character, and set of behaviors.
To connect and resonate with customers in today’s commerce landscape, successful brands go beyond creating a simple logo to creating a full brand identity. To do so, they adopt a brand archetype based on psychiatrist Carl Jung’s idea that people understand larger concepts through symbols. A brand archetype is the embodiment of a persona or symbol that emphasizes the brand’s character.
Most brands match their persona to one of the 12 archetypes outlined by Margaret Mark and Carol S. Pearson in “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes.” These archetypes each symbolize a certain personality, including the Creator, the Jester, the Outlaw, the Hero, and more.
A rugged outdoor clothing company might take on the Explorer archetype, while a diaper company might take on the Caregiver. Brands construct their marketing materials around these archetypes to create a cohesive brand personality that resonates with customers.