PIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
Digital Shelf Analytics
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Catalog Sites
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Automation and AI
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PXM Platform, Integrations, and APIs
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Supplier Onboarding
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Product Listing
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Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
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Click-to-open rate (CTOR) is a performance metric that compares the number of people who opened a marketing email to the number of people who click a link within that email.
Most businesses design email marketing campaigns to drive consumers to product or conversion pages through strategically placed links within the content.
The click-to-open rate (CTOR) metric evaluates the number of people who opened the email compared to the number who then clicked on a link within the email copy. This metric reveals insights about the effectiveness of email content in moving consumers closer to conversion.
To calculate click-to-open rate (CTOR), a business would divide the number of link clicks in an email campaign by the number of consumers who opened the email. Before sending the email, the business would typically set a key performance indicator (KPI) goal for the percentage they’d like to achieve. A “good” percentage varies depending on the industry and call to action (CTA) in the link.
Crafting accessible CTAs within skimmable content and effective visual design can help improve a business’ click-to-open rate (CTOR).