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    Customer Experience

    Customer experience encompasses the perception consumers have throughout each touch point and stage of engagement with your brand.

    What Is Customer Experience?

    Customer experience involves a multitude of touch points in the process of interacting with a brand or retailer. To meet customers’ evolving expectations of ecommerce shopping, you must develop creative and engaging personalized content throughout the buying journey — highlighting product and service offerings, ease of use, and tailored preferences.

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