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    Sales Funnel

    The sales funnel represents the stages of the consumer journey with a brand or retailer — from initial discovery through final purchase.

    What Is a Sales Funnel?

    The sales funnel model, which is also referred to as the buying journey, is evolving in response to data-driven marketing strategies businesses are developing to adapt to customer expectations. The stages can encompass a prospective customer becoming aware of a brand, expressing interest in its products or services, evaluating and committing to purchase a product or service, and making the final decision to purchase the product or service. The metaphorical sales funnel begins with new customers who are seeking information about products. In turn, you can nurture this initial connection to gain knowledge of customer preferences and collect meaningful data to tailor communications to market-specific products and services at each stage of the sales funnel or buying journey.

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