Remarketing

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What Is Remarketing?

Remarketing is the process of engaging with a customer who has already interacted with a brand with the goal of encouraging them to take an action that moves them closer to a purchase.

Using a remarketing strategy, a brand might send an email campaign to a customer who left an item in their online shopping cart, for example. Or they might send a display ad to customers who have engaged with the brand on social media.

These remarketing tactics often include messaging about the brand, its differentiating factors, and a discount or benefit meant to encourage the consumer to engage further.

Remarketing is a useful tool for brand marketers, as it often persuades hesitant consumers to make a purchase and builds brand awareness for new and existing customers.

Remarketing

What Is Remarketing?

Digital Shelf Deep Dive

See Salsify in Action

Remarketing

What Is Remarketing?

Digital Shelf Deep Dive

Related Terms

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See Salsify in Action