Demander Une Démo

    Product Reviews

    Product reviews are customer ratings of, opinions, or feedback about a product based on their experience using it.

    What Are Product Reviews?

    In today’s highly competitive ecommerce market, customers often look to their peers or trusted influencers to make purchasing decisions. Product reviews or testimonials help potential buyers better understand the product, how it works, and whether it’s a good fit for them.

    In most cases, businesses solicit customer reviews directly on their website or ecommerce page. Consumers can see other shoppers’ reviews directly on product pages, and when these are coupled with detailed product descriptions, consumers get a well-rounded understanding of the product. This is critical for ecommerce, as shoppers can’t handle the product directly and look to reviews for recommendations instead.

    In other cases, businesses can garner product reviews from affiliate brands, social influencers, or other paid services. These product reviews give potential buyers social proof of the product and boost conversion rates and customer loyalty. Product reviews can also help improve a brand’s search engine optimization (SEO) performance.

    Digital Shelf Deep Dive


    See Salsify in Action

    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

    Request a demo