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    Go-To-Market Strategy (GTM Strategy)

    A go-to-market strategy or GTM strategy is a plan a business creates to engage customers when launching a product or service.

    What Is a Go-To-Market Strategy (GTM Strategy)?

    Launching a new product takes significant planning and organization. Without identifying the right audience to market to and establishing a strong go-to-market (GTM) strategy, a business risks losing money and time.

    A go-to-market strategy (GTM strategy) is typically a step-by-step breakdown of the core elements of a product launch, including:

    • Timelines for product development, marketing, and launch;
    • Audience and persona work for identifying and marketing to the exact right audience for the product;
    • Content production plans that identify which kinds of promotional materials the brand will create and how they’ll distribute those assets; and
    • Key performance indicators (KPIs) for measuring the success of their strategy over time.

    Businesses need a go-to-market strategy (GTM strategy) whether they’re launching a new product in an existing market or moving into a new market entirely. Staying organized and focused on key goals will help the brand reach the right audience and compete effectively with other brands.

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