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    Augmented Reality (AR)

    Augmented reality (AR) is an immersive technology that allows users to blend virtual details into their real-world environment.

    What Is Augmented Reality (AR)?

    Augmented reality (AR) is a central part of a large-scale digital shift, enabling everyone from gamers to bird-watchers to access virtual worlds. 

    But AR isn’t just for hobbies. It’s also taken the ecommerce world by storm. Many brands and retailers are using AR to allow their customers to view or even virtually handle products before making a purchase. 

    Some lenswear companies, for example, allow consumers to virtually “try on” glasses, while furniture brands enable customers to virtually place items in their rooms to get a feel for the look. Other companies provide interactive manuals to help with item assembly.

    Today’s customers often turn to tutorials, testimonials, and other real-world resources to determine which product to purchase. When handling a product firsthand isn’t an option in ecommerce, augmented reality (AR) can give consumers a method for building trust in a product or brand without having to enter a brick-and-mortar location.

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