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    Social Media Marketing (SMM)

    Social media marketing (SMM) is the process of engaging with customers and promoting products on social media platforms, such as Instagram, TikTok, or Facebook.

    What Is Social Media Marketing (SMM)?

    With the rise of commerce-enabled social media platforms, consumers are increasingly turning to their social networks to research products, access peer recommendations, and purchase items. Social media marketing (SMM) is the process of capitalizing on this growing space to promote products, engage with customers, and drive sales on social media.

    In fact, social media has become so central to consumers’ shopping experiences that businesses that aren’t marketing on these platforms are potentially missing out on major sales opportunities.

    Social media marketing (SMM) not only enables businesses to sell directly to consumers through the channels they most prefer, but it also allows them to form strong relationships with these consumers, which can increase loyalty and repeat business.

    Additionally, social media marketing (SMM) can give businesses valuable data and insights into who their customers are, what potential market segments are available to them, and how their consumers are engaging with the business.

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