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    Product Availability

    Product availability is the availability of the necessary inventory to meet customer expectations at the time of purchase.

    What Is Product Availability?

    Consumers who engage with ecommerce brands prioritize product availability and accessibility to goods they need — and hold expectations about a certain level of personalization and consistency throughout the buying journey. To meet these rising expectations within a highly competitive global ecommerce market, brands and retailers are tasked with ensuring digital platforms accurately portray product availability and content in real time.

    Ecommerce teams may use a product information management (PIM) system to standardize product availability, product content, and inventory data as a central source of truth.

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