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    Headless Commerce

    Headless commerce is an ecommerce architecture that creates a distinction through the independence of a brand or retailer’s front-end functionality from the back-end content management system — allowing for a more nimble and adaptable content strategy.

    What Is Headless Commerce?

    Brands and retailers that adopt this architecture are seeking innovative and agile ways to tell their brand story and deliver enriching experiences to audiences throughout the buying journey. Technology teams can move with efficiency and flexibility to design new content or edit existing front-end templates to update touch points that present a unified, visual ecommerce experience across channels and applications. As more and more consumers seek personalized and diverse shopping experiences, headless commerce is becoming an increasingly essential consideration for brands in building truly exceptional shopping experiences through an integrated ecommerce strategy at scale.

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