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    Ecommerce Analytics

    Ecommerce analytics is a tool that helps brands and retailers collect, measure, and interpret data related to consumer behavior and ecommerce performance.

    What Are Ecommerce Analytics?

    Ecommerce analytics can be used to gain insights into performance and consumer patterns on retailer websites — providing comprehensive data sets related to product content, key performance indicators including customer conversion and retention rates, site usability, and the effectiveness of advertising campaigns. Ecommerce teams have the ability to analyze multiple data sources through this process, arming them with actionable insights to understand how to market their business in a rapidly evolving market.

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