Demander Une Démo


    An e-retailer is a business that sells products to consumers or other businesses online.

    What Is an E-retailer?

    To sell products via the internet, e-retailers set up entire purchasing pathways and ecommerce presences. That involves having an engaging website, a robust digital marketing strategy, an ecommerce platform, and a consistent presence across all online channels.

    Cohesive branding is essential to the e-retail landscape, as consumers today have countless online options. 

    Given the booming online marketplace, many traditional brick-and-mortar retailers have established e-retail systems via their websites to capture larger consumer bases that are increasingly turning to the internet to buy the things they want and need.

    E-retail gives consumers the convenience, ease, and speed they want in their shopping experiences today.

    Because e-retail happens online, businesses can effectively track consumer behavior, engagement, and purchases to glean insight into how they’re interacting with the business. This data can help e-retailers tailor their online marketing to their customers, improving retention and attracting new online business.

    Digital Shelf Deep Dive


    See Salsify in Action

    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

    Request a demo