Demander Une Démo

    Customer Lifetime Value (LTV)

    Customer lifetime value (LTV) is a measure of the average purchasing value contributed by a customer throughout their relationship with a brand or retailer.

    What Is Customer Lifetime Value (LTV)?

    As a brand or retailer, understanding customer LTV empowers you to assess growth and make informed decisions on where to invest your marketing efforts, how to maintain relationships with existing customers, and how to increase brand loyalty — all while continuing to expand into new markets.

    Digital Shelf Deep Dive


    See Salsify in Action

    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

    Request a demo