Salsify Ecommerce Blog

Ecommerce Trends

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9 minute read

Consumer Spending Trends: How Much Will Holiday Shoppers Spend in 2025?

2024 ecommerce holiday spending broke records — with Cyber Week alone hitting $314.9 billion, and total global ecommerce spending hitting $1.2 trillion, according to ...

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Ecommerce Trends

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7 minute read

Ecommerce Trends: 5 High-Impact Commerce Trends To Prepare for in the Back Half of 2025

The back half of 2025 has arrived, and ecommerce trends are still changing. From artificial intelligence (AI) to omnichannel expansions to trade tensions, it can be difficult...

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Artificial Intelligence

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10 minute read

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

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Holiday Strategy

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4 minute read

Is Your Product Content Ready for Holiday Ecommerce? Last-Minute Checklist

Brands must have engaging, complete, and thorough product experiences to meet holiday shopping demands.

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Product Page Optimization

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5 minute read

How To Build a Winning Amazon Strategy for the Holidays

Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...

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Ecommerce Marketing

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25 minute read

What Are the Most Important Retail Holidays and Ecommerce Events in 2025?

Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...

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Digital Shelf Summit 2025

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8 minute read

Content Automation Strategies: PepsiCo and Kids2 Share Scalable Tactics To Speed Content Creation and Drive Sales

At Salsify’s 2025 Digital Shelf Summit (DSS) in New Orleans, ecommerce leaders from across the globe gathered to discuss keeping up with the ever-growing demands of the...

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Holiday Strategy

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6 minute read

What Is the Best Ecommerce Team Structure for the Holiday Season?

Speed is an essential factor in driving holiday sales. Why? Every single moment during the holiday shopping season is a potential sales opportunity.

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PIM

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7 minute read

When PIM and DAM Meet: Streamlining Product Content for Speed and Scale

The adage “a picture is worth a thousand words” has never been truer in ecommerce. Images capture the consumer’s attention and allow them to connect with the product...

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Product Page Optimization

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8 minute read

Building the AI-Ready Product Experience: From PDPs to Personalized Journeys

Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “2025 Consumer Research,” 28% of shoppers find AI...

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Digital Shelf Summit 2025

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6 minute read

Ecommerce Leaders: PepsiCo Shares Strategies for Leading Transformation and Growth

Consumers remain largely optimistic about the economy but still plan to spend less across many discretionary categories, according to McKinsey & Company.

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Artificial Intelligence

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11 minute read

Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.

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Artificial Intelligence

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3 minute read

Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...

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Artificial Intelligence

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10 minute read

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...

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Ecommerce Operations

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10 minute read

Digital Commerce Strategies: The Kraft Heinz Company and DCG Share Zero-Cost Tactics To Boost Sales and Profitability

Everyone wants profitable ecommerce growth. But how can brands maximize it without torching their budget?

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Omnichannel Commerce Strategy

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9 minute read

Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy

If you thought Gen Z was hard to keep up with, meet Gen Alpha, the newest generation of shoppers influencing everything from what snacks end up in the cupboard to which...

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Ecommerce Operations

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3 minute read

Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]

Pipe17, in collaboration with leading partners Salsify, izba, Slotted, Big Commerce, and Loop, presents a comprehensive playbook to help brands navigate supply chain...

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Omnichannel Commerce Strategy

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8 minute read

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...

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Ecommerce Marketing

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9 minute read

Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”

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Ecommerce Leadership and Teams

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12 minute read

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

Here’s a good question: When it comes to your organization, where does the ecommerce team belong?

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Ecommerce Marketing

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6 minute read

How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...

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Ecommerce Marketing

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21 minute read

Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...

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Ecommerce Technology

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10 minute read

Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

Calling all mindful ecommerce managers: You’re likely aware of the efficiency artificial intelligence (AI) in ecommerce can provide, leaving you and your teams more time for...

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Artificial Intelligence

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12 minute read

Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper

Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior,...

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Ecommerce Marketing

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5 minute read

How To Build an Ecommerce Marketing Calendar

For most ecommerce brands, staying ahead of top sales moments isn’t about working harder — it’s about working with intention.

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Artificial Intelligence

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11 minute read

Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search

Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative...

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Ecommerce Marketing

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12 minute read

The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why

Some purchases are carefully considered. Others, not so much.

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Ecommerce Marketing

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10 minute read

What Does It Take To Have a Good Brand Reputation in 2025?

Brands should have the opposite mentality of Joan Jett, who doesn’t give a damn about her reputation. Especially since 69% of shoppers cite brand reputation in their top...

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Ecommerce Trends

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11 minute read

What Is Commerce Media — and How Can It Optimize Your Marketing Spend?

Your product? On point. Your brand story? Snatched. But your advertising approach? Anarchy. Which means your marketing spend? Squandered.

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Digital Shelf Summit 2025

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3 minute read

2025 Digital Shelf Summit: Building Omnichannel Growth and Future-Ready Strategies

Day three of the 2025 Digital Shelf Summit, hosted by the Digital Shelf Institute (DSI), offered tools, trends, and tactics needed to thrive in a world full of always-on...

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Digital Shelf Summit 2025

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5 minute read

2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues

Day two of the 2025 Digital Shelf Summit delivered bold insights, practical strategies, and inspiring momentum to help brands win on the digital shelf.

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Ecommerce Marketing

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17 minute read

Sales and Discounts: Research-Backed Strategies That Shoppers Can't Resist

Let’s talk numbers for a minute because the stats behind shopper behavior say a lot.

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Digital Shelf Summit 2025

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5 minute read

2025 Digital Shelf Summit: Lessons From Salsify Academy Day and the Digital Transformer Awards

The 2025 Digital Shelf Summit kicked off on Monday, April 7, with actionable, hands-on training and the Digital Transformer Awards.

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Ecommerce Trends

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4 minute read

Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q2 2025 [DOWNLOAD]

The second quarter (Q2) lends itself to summer (Q3) promotional planning and half-yearly goal adjustments. Temperatures near you are likely heating up (hopefully within...

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Ecommerce Technology

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7 minute read

Bridge the Product Information Gap: How a Digital Catalog Ensures Every Stakeholder Is on the Same Page

Work grinds to a halt when you can’t find the right product data or discover that the data you’re looking at differs from what your colleague sees.

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Artificial Intelligence

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11 minute read

AI in Product Information Management (PIM): Cut Through the Hype To Find Real Revenue Impact

Ecommerce leaders are inundated with promises about artificial intelligence (AI).

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Shopping Events and Holidays

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6 minute read

Beyond Amazon: Multichannel Sales Strategies for Prime Day Alternative Sales

For years, Amazon Prime Day hogged the limelight — until one day, it suddenly had to share the red carpet.

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Ecommerce Technology

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14 minute read

Is Your Organization Ready for PXM? 5 Signs It's Time To Evolve Beyond PIM

Consumers’ shopping habits are changing fast and require comprehensive methods for managing product information.

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Artificial Intelligence

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6 minute read

How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...

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Ecommerce Technology

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8 minute read

Artificial Intelligence for Ecommerce: KPIs and Metrics Leaders Need To Track Success

Artificial intelligence (AI) for ecommerce is here to stay. According to Statista, 55% of companies already use conversational shopping assistants driven by generative AI...

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Ecommerce Marketing

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8 minute read

Prime Day Is Coming: A 5-Step Strategic Preparation Playbook for Brands

Brands, start your engines ’cause it’s that time of year again. Shoppers are gearing up, retailers are rolling out promotions, and the race for consumer attention is on.

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Ecommerce Technology

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7 minute read

Artificial Intelligence for Ecommerce: A 7-Step Implementation Road Map for Leaders

Artificial intelligence (AI) is changing the way brands interact with buyers. According to recent survey data from McKinsey & Company, business leaders are now using...

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Ecommerce Technology

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17 minute read

Artificial Intelligence in Ecommerce: Real-World Examples of How AI Is Transforming the Industry

Does it feel like artificial intelligence (AI) is at the tip of everyone’s tongue lately?

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Salsify News

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3 minute read

IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report

Salsify has been named a “Leader” in the “IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2024-2025 Vendor Assessment” report.

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Ecommerce Technology

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7 minute read

How To Do Generative Engine Optimization (GEO) for Ecommerce

Google handles more than 8 billion searches per day, according to Exploding Topics. That’s a whopping 96,000 searches each second — a volume that shows why search engine...

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Artificial Intelligence

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9 minute read

What Is Generative Engine Optimization (GEO) for Ecommerce?

Artificial intelligence (AI)-driven commerce has arrived. From improved marketing efforts to enhanced digital shelves, AI can help ecommerce brands better connect with...

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Ecommerce Technology

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11 minute read

How To Fortify Your Ecommerce Infrastructure for Modern Shoppers

There are currently more than 2.6 billion online shoppers globally, according to Capital One Shopping Research. That’s the equivalent of one-third of the world’s population.

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Product Page Optimization

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11 minute read

How To Fix These Top Product Page Conversion Killers

You may be a victim of “conversion killers” if your product pages aren’t driving sales. Common product page conversion killers include inconsistent, incomplete experiences...

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Ecommerce Trends

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6 minute read

How Brands Can Prepare for the Digital Product Passport

Whether you currently sell products in Europe or plan to expand there in the future, you’ll need to be aware of changes in the regulatory landscape.

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Ecommerce Technology

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18 minute read

How To Use Generative AI in Ecommerce — and Keep Your Cool

Disclaimer:None of this was written by generative artificial intelligence (GenAI). (Shocking, right?)

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Ecommerce Operations

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5 minute read

What Is the Digital Product Passport?

Every product has an origin story. Before it lands on store shelves or a consumer’s doorstep, it traverses various touch points across an increasingly complex supply chain.

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Ecommerce Marketing

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10 minute read

Ecommerce Strategies for a Successful Valentine’s Day Shopping Season

Valentine’s Day isn’t solely for sweethearts. It’s also a celebration of love and connection.

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Ecommerce Trends

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12 minute read

Why Shoppers Love In-Store Mobile Shopping — and How To Make It Work for Your Brand

You’ve heard the phrase, “The call is coming from inside the house.” You might know it as a callout of hypocrisy or inner turmoil — or perhaps recognize it for its fear...

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Consumer Research 2025

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7 minute read

Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsify’s "2025 Consumer Research" report.

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Artificial Intelligence

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6 minute read

What Is an AI Chatbot? (And More on AI Shopping Assistants)

Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...

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Ecommerce Leadership and Teams

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8 minute read

Strategic Planning Secrets Every Ecommerce Leader Should Know

Strategic planning is animportantcornerstone for successful organizations, but getting started isn’t always easy.

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Ecommerce Trends

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10 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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Ecommerce Trends

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10 minute read

Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent

The 2024 holiday season has come and gone.

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Ecommerce Marketing

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10 minute read

Top Ecommerce Trends To Watch in 2025

2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...

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Ecommerce Trends

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10 minute read

How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales

It’s hard to imagine what a product will look like in real life when shopping online. You can’t see it, you can’t touch it, and you certainly can’t try it on. Live stream...

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Ecommerce Trends

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7 minute read

67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why

For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldn’t scroll to the next page. But that line of...

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Product Page Optimization

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14 minute read

Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales

If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...

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Ecommerce Trends

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5 minute read

2025 Consumer Research Report Unpacks Crucial Shopper Insights

Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...

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Ecommerce Marketing

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18 minute read

Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...

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Salsify

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14 minute read

How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.

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Social Commerce

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19 minute read

How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

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Ecommerce Trends

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23 minute read

Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”

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Ecommerce Trends

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8 minute read

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

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Ecommerce Marketing

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9 minute read

Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.

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Ecommerce Marketing

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10 minute read

What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...

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Consumer Research 2025

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14 minute read

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...

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Ecommerce Marketing

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13 minute read

New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.

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Salsify

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7 minute read

The Future of Household Spending: New Data Shows Who Controls and Influences Budgets

At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too...

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Ecommerce Technology

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10 minute read

What Are the Most Exciting Innovations Reshaping Grocery Retail?

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

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Salsify

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13 minute read

10 Creative Tactics To Maximize Ecommerce Profitability

All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their...

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Salsify

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8 minute read

What Are Inclusive Design Products?

From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages...

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Artificial Intelligence

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7 minute read

How Could AI Support Pricing, Demand Forecasting, and Inventory Planning?

Artificial intelligence (AI) has made the move to mainstream. What began as proof-of-concept now underpins familiar functions such as predictive text and TV show...

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Product Page Optimization

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11 minute read

What Are the Benefits of Complete Product Content?

The most important part of ecommerce? It’s a no-brainer: product content. It’s how your shoppers connect with your brand. But it’s not enough to write a couple of sentences...

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Ecommerce Marketing

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8 minute read

What Is a Request for Proposal (RFP)? RFP Template for PXM Solutions [DOWNLOAD]

You need a new partner to build out your ecommerce tech stack, so you’ve researched vendors that might offer what you need. But research can only take you so far and speaking...

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Enhanced Content

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11 minute read

What Are the Proven Best Practices for Complete Product Content?

Remember the thrill of getting straight As on your report card? (Or maybe you were a rebel who doctored your grades before showing your parents.)

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Salsify

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3 minute read

Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q4 2024 [DOWNLOAD]

Put lightly, the fourth quarter (Q4) is busy for brands, retailers, and consumers. The holiday season can make or break brands (and really anyone in this trio) in numerous...

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Ecommerce Marketing

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9 minute read

Ecommerce Strategies for a Successful Halloween Shopping Season

Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate...

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Ecommerce Leadership and Teams

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7 minute read

How To Navigate Common Challenges in Joint Business Planning for Ecommerce Success

Joint business plans are “the connection of both the sales and marketing teams at brand and retailer to come together and deliver on collective goals or strategic plans,”...

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Ecommerce Leadership and Teams

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17 minute read

Ecommerce Budget Planning: Budget Allocation Across Channels and Activities

Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.

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Salsify

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5 minute read

Exploring PIM vs. PXM Solutions? Expert Tips for Choosing the Best Option

Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.

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Ecommerce Marketing

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14 minute read

Ecommerce Budget Planning: SMART Goals for Business

The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...

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Ecommerce Leadership and Teams

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8 minute read

Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan

It’s a good news/not-so-great news situation for many ecommerce brands and retailers.

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Ecommerce Marketing

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8 minute read

What Is Inclusive Marketing?

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...

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Ecommerce Marketing

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13 minute read

Ecommerce Budget Planning: How To Conduct In-Depth Ecommerce Competitor Analysis and Market Research

As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...

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Product Page Optimization

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15 minute read

What Is a PDP? A Breakdown and Best Practices for Ecommerce

Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.

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Ecommerce Marketing

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9 minute read

5 Winning Ecommerce Customer Acquisition Strategies for Brands

No buyers = no business.

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Ecommerce Marketing

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26 minute read

Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...

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PIM

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5 minute read

PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...

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Salsify

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8 minute read

‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are...

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Product Page Optimization

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8 minute read

Essential Product Page Optimization Strategies To Drive Digital Shelf Success

Ever taken a guided historical tour?

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Ecommerce Marketing

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7 minute read

How To Manage Marketing Spend and Conduct an Ecommerce ROI Analysis

For ecommerce brands to succeed, effective ecommerce marketing spend is a must.

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Omnichannel Commerce Strategy

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14 minute read

5 Successful Ecommerce Strategies and Back-to-School Marketing Ideas

As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in...

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Digital Shelf Summit 2024

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5 minute read

Summit Spotlight: How To Unlock B2B Revenue Growth Through a Connected Ecosystem

When three celestial bodies line up — for example, the sun, the moon, and Earth — the results can be pretty amazing, ranging from high tides to eclipses. Scientists have a...

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Digital Shelf Summit 2024

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3 minute read

Summit Spotlight: How To Advance Data Quality and Organizational Governance

When an organization wants to sell across markets and continents, disparate local data management strategies aren’t going to cut it.Instead, organizations need strong data...

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GDSN Data Pool

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5 minute read

Summit Spotlight: GDSN Data Pool Best Practices To Drive Success

The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often...

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Holiday Strategy

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10 minute read

Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year?

Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred...

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Enhanced Content

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4 minute read

Summit Spotlight: How Enhanced Content Engages Customers and Drives Sales

How much of a difference does enhanced content make to product detail page (PDP) performance? According to ecommerce leaders, quite a lot.

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Holiday Strategy

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9 minute read

Where Do Holiday Shoppers Turn for Gift Inspiration — and What Do They Plan To Buy This Year?

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential...

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Holiday Strategy

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5 minute read

Holiday Shopping Season: When Will Holiday Shoppers Start Spending?

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps...

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Holiday Strategy

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13 minute read

Holiday Shopping Insights: Why 61% of Shoppers Plan To Treat Themselves This Season

We might be a few months away from the holiday season, but with 27% of shoppers starting to buy their holiday gifts as early as October, according to Salsify’s “2024 Holiday...

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Enhanced Content

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16 minute read

What Is Amazon A+ Content?

An Amazon product detail page (PDP) that lacks enhanced content is equivalent to leaving the house in a state of undress. People will look at your PDP — and then quickly...

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Holiday Strategy

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11 minute read

How To Build a Winning Amazon Advertising Strategy for Prime Day

Massively boosting your brand’s revenue in just one day — mid-summer, no less — sounds like any ecommerce professional’s “Oh, I am dreaming about work again” dream, but a...

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Omnichannel Commerce Strategy

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14 minute read

What Are the Different Holiday Shopper Styles?

The holidays — and holiday shoppers — are coming, whether you’re ready or not.

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Product Page Optimization

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5 minute read

Amazon Prime Day 2024: How To Get Your Product Content Ready

Sometimes, good ideas need time to catch on — or at least a bit of tinkering right out of the box. Take Amazon’s first Prime Day in 2015: While initially touted as a blowout...

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Holiday Strategy

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7 minute read

Consumer Spending Trends: How Much Will Holiday Shoppers Spend This Year?

2023 saw strong consumer holiday spending. As noted by the National Retail Federation, retail sales in the U.S. hit a record-high $964.4 billion last year. Worldwide...

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Food and Beverage Brands

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11 minute read

Crash Course: Breaking Down FDA Labeling Requirements for Grocery Brands

Consumer food spending is at its highest level in more than four decades. According to the U.S. Department of Agriculture (USDA), U.S. consumers spent 11.3% of their...

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Ecommerce Marketing

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8 minute read

How To Prepare Your Products To Sell on Google

Launched in 1998, Google has become the world’s largest and most popular search engine. According to Statcounter Global Stats, Google has 80.74% of the desktop search engine...

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Ecommerce Marketing

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5 minute read

How Amazon Wins Consumer Trust

People, places, and things — that’s what makes a noun. A noun and pronoun if there ever was one: Amazon.

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Salsify

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6 minute read

What Is the Importance of Curating Your Own Brand Story?

Nobody knows your brand better than you. You’re the expert on your products, history, and who you serve — so why would you get a third party to write your brand story? In...

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Holiday Strategy

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3 minute read

Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]

On the nice-to-know list for the upcoming holiday shopping season: Nearly two-thirds of shoppers plan to shop on Black Friday and spend the same as last year — some...

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Ecommerce Marketing

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6 minute read

7 Creative Black Friday Marketing Strategies for Brands

If you’re a fan of the Olympics, you know just how exciting it can be when the starting pistol points to the sky. The air is heavy with anticipation among track stars on the...

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Salsify

|

10 minute read

What Is Rich Product Content?

Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep...

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Product Page Optimization

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23 minute read

8 Brand Story Examples From Leading Brands

Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values —...

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Product Page Optimization

|

7 minute read

Summit Spotlight: Infusing AI Into the DNA of Your Content Strategy

Infusing artificial intelligence (AI) into your content strategy can shorten workflows, save hundreds of hours of manual labor, and improve time to market.

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Digital Shelf Summit 2024

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4 minute read

Summit Spotlight: Tech Stack Consolidation Potential Through Retail Network Expansion Acceleration

Can you consolidate your tech stack, reach new and current retailers more effectively, and provide better customer experiences simultaneously?

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Product Page Optimization

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10 minute read

What Is a Brand Story? (With a Brand Story Template)

As more and more consumers head online, it’s increasingly important for brands to foster relationships with shoppers instead of relegating themselves to faceless entities —...

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Digital Shelf Summit 2024

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6 minute read

Summit Spotlight: Aligning Business Priorities With Executional Strategy To Advance Your Digital Program

A proposed digital transformation may receive some resistance in your organization, but it’s necessary to remain aligned with your consumers’ needs and expectations.

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Ecommerce Research and Data

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9 minute read

Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail

The U.S. grocery retail market remains strong, with in-store sales topping $880 billion in 2023, and e-retail revenue crossing the $920 million mark, according to Statista.

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PIM

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7 minute read

What Are the Limitations of Classic PIM Solutions?

These days, printing out a stapled pile of travel directions — let alone drafting your route with a roadmap — might earn you some wayward glances from your fellow companions.

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Omnichannel Commerce Strategy

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13 minute read

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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Holiday Strategy

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8 minute read

How To Create the Best Retail Product Display for the Holidays

While James Edgar might not be a household name today, his efforts played a major role in ensuring a certain white-bearded, jolly fellow became one. Edgar was a...

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Salsify

|

8 minute read

5 Consumer Insights on How and Why Busy Parents Buy

Parents and guardians have very little free time — often not enough to rid the couch cushions of every rogue Cheerio, let alone enough to restock the pantry with them.

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Ecommerce Leadership and Teams

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9 minute read

What Is the Best Ecommerce Team Structure?

You want to build your brand authentically in a way that rings true to your founding mission or the problem you’re here to solve. You want to do so in a way that resonates...

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Omnichannel Commerce Strategy

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9 minute read

8 Quick Ecommerce Tips for SEO for Product Pages

Better search engine optimization (SEO) = More sales.

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Product Page Optimization

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10 minute read

10 Brand Examples of Click-Driving Product Images, Videos, and More To Inspire

Shoppers expect action-packed product pages. The majority of shoppers (76%) said that high-quality product images are “extremely” or “very” important to their decision to...

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Digital Shelf Summit 2024

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5 minute read

Summit Spotlight: Salsify Leaders Share How To Advance to the Next Decade of the Digital Shelf

Ten years into product experience management (PXM) on the digital shelf, brands are “the heroes and the center of the story” — but what does the next decade look like? What...

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Omnichannel Commerce Strategy

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6 minute read

Omnichannel Strategy: Here Are the Top 3 Drivers of Omnichannel Profitability

Ever been swept away by an orchestral performance? If so, you’re already familiar with the unique kind of magic that can unfold when individual musicians, each a master of...

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Salsify

|

8 minute read

Digital-Influenced Retail Will Describe 70% of U.S. Sales by 2027 — What Does This Mean for Brands?

Digital experiences now influence both online and offline shopping behaviors — and this influence is growing.

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Retailers

|

8 minute read

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

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Omnichannel Commerce Strategy

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14 minute read

Ecommerce Marketing Trends: What Can Brands Learn From the Success of the 'Stanley Cup'?

The Stanley Quencher H20 Flowstate Tumbler, otherwise known as the “Stanley cup” (not to be confused with the hockey trophy) has become a status symbol.

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Social Commerce

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16 minute read

Social Media Commerce and the Growing Social Shopping Renaissance

What do an office chair, pink pans, and peptide lip treatment all have in common? They all went viral on TikTok, amassing millions of views and sales from shoppers eager to...

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Product Page Optimization

|

7 minute read

How a PIM Solution Drives Top-Line Growth By Managing Product Experiences

Managing a successful ecommerce catalog can often feel like spinning plates — juggling the consistency of dozens, if not hundreds, of different products, touch points, and...

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Salsify

|

2 minute read

What Is the Next Generation of Product Experience Management (PXM)? [DOWNLOAD]

Product experience management (PXM) has evolved dramatically over the past decade to meet the demands of the growing, ever-changing digital shelf, and the consumers found...

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Salsify

|

7 minute read

7 Surprising Online Shopping Trends Brands Should Lean Into

Birthdays, holidays, “just because” — who doesn’t like a nice surprise once in a while?

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Omnichannel Commerce Strategy

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14 minute read

Best Ecommerce Experience and Best Retail Experience Examples From Global Brands and Retailers

Today, retailers and global brands use several methods to provide the best omnichannel shopping experience for their customers.

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Salsify

|

7 minute read

How To Build a Winning Ecommerce Tech Stack

No tech, no sales.

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Product Page Optimization

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4 minute read

How To Preserve Image Quality For Richer Product Images

If a picture is worth 1,000 words, then a high-quality product image is worth at least a few from consumers: “I want that.”

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Omnichannel Commerce Strategy

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15 minute read

10 Tips for Spring Cleaning Your 2024 Ecommerce Strategy

Spring is in the air, which means longer days and better weather. The prelude to summer is the perfect time for a touch of spring cleaning — both online and offline.

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Salsify

|

7 minute read

Recession 2024? How Shoppers Are Responding to Economic Shifts

2023 saw a drop in spending as experts predicted a recession and consumers tightened their belts to prepare for the worst.

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Product Page Optimization

|

17 minute read

Behind TikTok Viral Products: Here Are the Makings of a Viral Product

Over the last few years, TikTok has become one of the most pervasive social media platforms — driving everything from what users wear to what they eat and buy.

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Omnichannel Commerce Strategy

|

9 minute read

How To Use Amazon A+ Content to Boost Sales

Think back to the last product you bought online: What did you do before clicking “buy now”? Chances are good that you, like so many others, visited Amazon first.

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Ecommerce Marketing

|

18 minute read

What You Can Learn From the Most Trusted Brands

Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee....

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Artificial Intelligence

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13 minute read

AI Ecommerce: Experts Share What Makes a Winning Strategy

The human mind's capabilities are nothing short of extraordinary — but even traditional intelligence has its limits. Similarly, artificial intelligence (AI), perhaps against...

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PIM

|

9 minute read

7 PIM Tools and Features to Look for in Your Software

With every new product, technology, or customer demand introduced into the world of ecommerce, the landscape shifts — and the competition gets stiffer. In this complex...

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2024 Consumer Research

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8 minute read

How To Build Brand Trust From Cart to Checkout

If customers don’t trust the way you do business, they won’t buy from your brand.

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Salsify

|

15 minute read

Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

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Omnichannel Commerce Strategy

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11 minute read

3 Top Influencer Brand Partnerships

The ecommerce world is becoming increasingly saturated, forcing brands and retailers to come up with creative ways to stand out.

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Ecommerce Marketing

|

7 minute read

Meet the ‘Goldilocks Shopper’: How ‘Just Right’ Omnichannel Experiences Can Help Brands

In the famous fairytale, Goldilocks doesn’t want just any porridge. Instead, she wants a bowl that’s “just right” — not too hot, not too cold.

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Salsify

|

5 minute read

How Brand Collaborations With Retailers Drive Business Results

We learn these essential principles in kindergarten: the value of caring, sharing, and teamwork. These foundational lessons also come in handy for companies looking to stand...

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Ecommerce Research and Data

|

7 minute read

How Much Time Do Shoppers Spend in the Consumer Buying Journey?

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...

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Salsify

|

8 minute read

How To Choose the Best PIM Software

Without a central source of truth for product information, such as SKUs, titles, universal product codes (UPCs), and technical specifications, you risk sharing out-of-date...

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Omnichannel Commerce Strategy

|

5 minute read

Why Omnichannel Commerce Is Now Essential for Food and Beverage Brands

For food and beverage brands, sustained success in the online-first market means standing out from the crowd with an omnichannel approach that creates interconnected customer

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Salsify News

|

2 minute read

Salsify Certification Program: Customer and Partner Training

The Salsify Customer and Partner Certification Program is designed to provide in-depth education and training across the various components of the Salsify Product Experience...

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2024 Consumer Research

|

8 minute read

What Drives the Consumer Purchase Decision Process?

In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...

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Ecommerce Leadership and Teams

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9 minute read

How Every Team Benefits From a Single Source of Truth for Product Content

Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...

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Salsify News

|

4 minute read

How Salsify Digital Asset Experience Improves Your Brand’s Storytelling

Brand storytelling and great product experiences require digital assets. Consumer demand for engaging product content has only grown, and images, videos, and other rich media...

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Salsify

|

7 minute read

Starting a DTC Business: 4 Tips for Success

Direct-to-consumer (D2C) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to...

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2024 Consumer Research

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3 minute read

2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...

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Salsify

|

7 minute read

4 Winning Retail and Brand Partnership Examples

We all know the adage, “Two heads are better than one.” Sure, it may seem like an overused phrase, but when it comes to standing out on the digital shelf, you might be...

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2024 Consumer Research

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9 minute read

2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.

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Ecommerce Technology

|

8 minute read

Order Tracking Suits You: Trends in Shipping and Delivery Per Shoppers

Ever feel like somebody’s watching you?

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Product Page Optimization

|

11 minute read

High-Converting Product Pages: How To Drive Clicks From Search

The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated...

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Retailers

|

7 minute read

How To Build Successful Retail Partnerships: A Step-by-Step Guide

If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important. Whether online or...

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Retailers

|

11 minute read

3 of the Best Fashion Brand Collaborations

Collaborations between retailers and fashion brands are becoming increasingly common — and it’s easy to see why.

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Product Page Optimization

|

10 minute read

Amazon Best Practices and Amazon Product Detail Page Best Practices

Any ecommerce marketer worth their salt knows that an eye-catching, intuitive, and informative product detail page (PDP) is a surefire way to effectively frame a brand’s...

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2024 Consumer Research

|

6 minute read

Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.

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Social Commerce

|

8 minute read

5 Beauty Ecommerce Brands Engaging in Social Commerce

Read More

Salsify

|

7 minute read

First-Party vs. Second-Party vs. Third-Party Data: What’s the Difference?

For brands to deliver outstanding customer experiences and keep buyers coming back, they need data. In general, more is better than less — when backed by the right analytical...

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GDSN Data Pool

|

10 minute read

How to Set Up Retail Product Feeds

Read More

Ecommerce Research and Data

|

12 minute read

Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...

Read More

Omnichannel Commerce Strategy

|

6 minute read

How To Achieve Success With Salsify Workflow

Implementing any new process can be challenging. Switching to something new can make even the most agile teams stubborn. However, once the benefits of a new process have been...

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Ecommerce Research and Data

|

10 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2024?

Total consumer spending is on the rise. According to data from Trading Economics, total spend was nearly $300 billion higher in the U.S. in September 2023 than the previous...

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Salsify

|

10 minute read

Amazon Vendor Central: How To Become an Amazon Vendor

Read More

Salsify

|

5 minute read

Amazon B2B: The Pros and Cons of Amazon Business

In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses...

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Ecommerce Marketing

|

8 minute read

10 Creative Strategies for Customer Retention in Ecommerce

Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.

Read More

Salsify

|

9 minute read

How To Win on Walmart Marketplace

Walmart is the number two ecommerce retailer in the U.S. Its strength comes from its massive physical footprint and logistics machine, its reputation as a trusted retailer —...

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Artificial Intelligence

|

9 minute read

How Are Shoppers Using Ecommerce AI Tools?

What does an artificially intelligent toolbox look like? (Hint: It isn’t whatever it wants to be.)

Read More

Omnichannel Commerce Strategy

|

10 minute read

5 Brands With the Best Digital Experiences

The once-mythical world of retail in which physical shopping is fueled by digital tech is already a reality. In fact, it’s the basis of omnichannel marketing, which calls for...

Read More

Salsify

|

11 minute read

Top Trends in Retail To Watch

The retail industry has undergone its fair share of upheavals in the past few years, and the effects of those changes are still being felt today. From the shockwaves of the...

Read More

Ecommerce Leadership and Teams

|

3 minute read

Salsify Certification Program: Foundations Training Path for Partners and Customers

The Salsify Foundations Certification is an introduction to Salsify, its features, and how Salsify helps customers win on the digital shelf. It’s designed for customers,...

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Product Page Optimization

|

9 minute read

Baby Boomers’ Shopping Habits: What Do They Want From Brands?

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...

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Salsify

|

19 minute read

Steal These Emails: 8 Product Recommendation Emails That Convert

If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products...

Read More

Omnichannel Commerce Strategy

|

10 minute read

10 Ecommerce Growth Hacks To Drive Online Sales, Customer Engagement, and Brand Visibility

Does your ecommerce strategy need some fresh energy?

Read More

Ecommerce Leadership and Teams

|

3 minute read

Salsify Certification Program: Syndication Training

The Salsify Syndication Certification offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information...

Read More

Salsify

|

10 minute read

Amazon Influencers 101: Could They Be Valuable for Your Brand?

It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is...

Read More

PIM

|

14 minute read

Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM

Rob Gonzalez is Salsify's chief marketing officer (CMO) and co-founder. His team drives market strategy, pipeline management, corporate marketing, retail network development,...

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Omnichannel Commerce Strategy

|

26 minute read

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

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Salsify

|

13 minute read

Top Trends in Ecommerce To Watch in 2024

2023 brought explosive ecommerce expansion and sales of nuclear proportions — a total predicted valuation of $6.3 trillion, accounting for more than 21% of retail sales, per ...

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Product Page Optimization

|

14 minute read

Amazon Seller Central: How To Become a Seller on Amazon

Brands and manufacturers that want to sell directly to customers on Amazon need look no further than Amazon Seller Central.

Read More

Omnichannel Commerce Strategy

|

7 minute read

PXM vs. PIM: What Are the Differences?

Ecommerce executives frequently ask about the differences between product experience management (PXM) and product information management (PIM).

Read More

Ecommerce Marketing

|

9 minute read

What Does ‘Brand Loyalty’ Mean to Modern Shoppers?

In a world with a seemingly endless supply of choices, why do so many shoppers return to their favorite brands again and again?

Read More

Salsify News

|

2 minute read

Forrester Names Salsify a 2023 Leader in Product Information Management (PIM)

With the increasingly multi-channel, ever-personalizable digital shelf, shoppers’ options are infinite.

Read More

Product Page Optimization

|

17 minute read

Click, Shoot, Sell: Product Photography Tips and Tricks

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their...

Read More

Salsify

|

9 minute read

Top 10 Strategies To Reduce Your Shopping Cart Abandonment Rate

You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have...

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Salsify

|

5 minute read

Why Is It Beneficial To Use Digital Catalogs?

The days of strictly publishing print catalogs are long gone. Digital product catalogs now rule supreme.

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