THE SALSIFY SMARTER MERCHANDISING BLOG
Tech & Trends
Exclusive Research: Online Shopping Behavior Changes Over the Holidays
What does it take to build the perfect product page?
5 Ways to Optimize Product Feeds to Reach More Customers
How I Did It: Califia Farms grows ecommerce sales with better content on its DTC site
How leading brands juggle changing data requirements
4 ways your toy brand can win this holiday season
Reliable product data syndication is key to your brand’s success
Three simple ways B2B companies can grow sales
How to get products discovered on Amazon
How eBags Built a Winning Flash Sale Strategy
How to Calculate Product Information Management Software ROI
How to win at digital-first commerce: Engage your retail partners
How to win at digital-first commerce: Centralize your content
How do brands win with today’s digital-first shopper?
Getting on Walmart’s Digital Shelves in 4 Quick Steps
3 Simple Rules to Take Control of Your Hardlines Product Data
How to avoid ecommerce pitfalls in the beauty industry
How to Build a Digital Transformation Team
How I did it: Emser Tile makes sales efficiency easy
What brand suppliers need to know about Walmart’s ecommerce strategy
Amazon Prime Day was a record breaker. Now what?
Prepare Your Brand for Today's Mobile Commerce Experience
5 Reasons to Invest in Your Retailer Mobile Experience
How I did it: Escalade Sports won back time and gained transparency
7 Questions Shoppers Ask While In-Store Mobile Shopping
Build a Strategy the Serves Today's Omnichannel Shopping Trends
7 Ways PIM Software Can Improve Your SEO Strategy
5 ecommerce lessons from Dorel Juvenile Group
Is your brand ready for Amazon Prime Day?
How I did it: CRKT grows brand footprint with engaging product content
How to get started with ecommerce after you’ve already started
5 must-read lessons from #IRCE17
Learning from Best Buy’s Turnaround: 5 Tactics
4 important trends from 2017 Internet Trends Report
Top 5 IRCE 2017 Sessions to Attend
How to create the perfect product page
How I did it: 4 Lessons from a Brand CIO
What digital means to your brand's future
Improve your ROI with a better product content process
Community, Culture, Collaboration...and Cycling?
How to build strong shopping experiences
The 4 pillars to becoming a top-performing digital brand
PCM vs. PIM: 5 takeaways from the Forrester PIM Wave report
5 key insights on how busy parents shop and why they buy
4 key takeaways about Google Manufacturer Center
What your CPG brand needs to know about SmartLabel
How to protect your brand identity
How mobile is changing your customer's shopper journey
PIM 2.0 - What is PIM and Where is it Going?
How Millennials Think About Your Product Content
What does it take to have the best furniture product content on Amazon?
New research: Digital influence of furniture and home goods purchases is at a critical point.
Prepare your content for the age of voice-powered shopping
New Research: Consumers tell us what's driving the future of shopping
Getting Luxury E-Commerce Right
Google’s giving you product page feedback. Now what?
Where else will your customers shop?
Three major lessons from Shoptalk 2017
5 Top Quotes from ‘Product Content Management: What Brands Need to Thrive in the Age of the Customer’
Find out how your product data is performing on Amazon
Our picks for 'must-attend' sessions at #Shoptalk17
Online Grocery Shopping’s Future is Bright. Are You Ready?
What is the best workflow for ecommerce?
The Keys to Building Consumer Trust: Content and Consistency
What does it really take to get product content market-ready?
Ensure your brand is easy to find online
How to market in an age of personal branding
The 5 questions to ask before launching a direct-to-consumer channel for your brand
What's unified commerce and how can it improve your sales?
Elevate your customer experience online and off
Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel
New data on how brands and retailers are tackling distributed commerce [ebook]
How product content can help fuel faster-than-ever delivery expectations
How Rawlings readied its 130-year old brand for ecommerce
The high-touch tactics that are winning over customers
Our $30M Series C news and retrospective
From the front lines of #NRF17: Moving from uncertainty to certainty
How well does your UX support your mobile product content?
What’s your consumer relationship status? How to improve loyalty after the sale
The Rising Tide of Phygital Retail
Helping shoppers buy: Reducing consumer cold feet
Top E-commerce Trends for 2017
2017 Super Serious Predictions
Want to Maximize Holiday Ecommerce Sales? Look to Your Product Content.
'Tis the Season for Toys
Walmart's asking for better content across its top SKUs
Mobile Apps Are Soaring: Are Your Digital Plans in Place for 2017?
How ski equipment expert Tecnica drives its unique customer experience with content [Video]
When Shoppers Research: Fun and Easy Experiences Win the Sale
3D Printing in Retail | Salsify
What You Need to Know About Walmart Content Spec 3.0
Bringing “Discovery” to Shoppers
Insights for Improving Your Ecommerce Performance
Why we support #GivingTuesday
How to quickly update your Walmart.com product pages
What impact will Amazon's ban on incentivized reviews have on the marketplace?
Swipe left, Swipe right: 4 reasons why mobile engagement will require a new approach to product merchandizing
Alibaba doubles down on Singles’ Day: What e-tailers can learn from relevant themed-day success
Inside a Global Brand: How to increase customer sales with ecommerce flywheel
What DAM Capabilities Do You Need for Ecommerce?
How to Calculate the ROI of Product Content Management
Surviving the Fashion Jungle: How apparel retailers can keep up with Amazon’s new approach to fashion
4 Changes in Shopping Behavior that Could Impact Your Holiday Sales
Improve Your Consumer-First Marketing Approach
Our First Try at Improving STEM Education in Boston
New Data Confirms: Every Buyer's Journey is a Winding Road
Delivering Online: What food shopping can teach the rest of retail (Part 2)
Top 5 Takeaways from Shop.org
Publish Your Product Content with Greater Confidence
Debuting New Capabilities for Retailers to Improve Content Collaboration with Brand Manufacturers
Citizens of Salsify: Meet Director of Product Management Kristen Fortino
From supplier to partner: How to make the most of your retailer relationships
Delivering Online: What food shopping can teach the rest of retail (Part 1)
The proven path to triple-digit growth in CPG commerce
Home Meridian: How we empowered our sales teams with Sell Sheets
Three reasons to combine your product information and digital asset management
Inject SEO into your product content strategy
The path to digital mastery [Video]
Ecommerce’s $4 Trillion Challenge: Shopping Cart Abandonment Rates
Do You Have What it Takes to be a Digital Transformer?
How to write product descriptions that win sales
Why Gift Guides Work — And How to Make Yours a Success
How to Build the Perfect Strike Team
The aftermath of Amazon Prime Day: 5 things we learned
Citizens of Salsify: Meet Enterprise Account Executive David Gold
How can you unify the retail customer journey?
How to establish a product content workflow for the holiday season
5 Tips for Maximizing Product Sales This Holiday Season [Infographic]
5 ways to make your product content mobile shopping-friendly
From Typo to Triumph: My Second Year as an Intern at Salsify
From athletic apparel to top lifestyle brands
Product content teams, assemble (before Black Friday)!
The Best In-Store Digital Experiences
GTIN Management Standard: 10 new product information management rules
New ebook - 9 steps to maximize your product sales this holiday season
How to improve your Amazon product pages in time for the holidays
Citizens of Salsify: Meet Solutions Engineer, Anthony Franco
Q&A with Beam Suntory: How alcohol brands can compete in ecommerce
Back-to-school shopping: Moms' buying behaviors and product content
Does price matter? Why price comparison shopping isn't the end of retail
Amazon Prime Day, Walmart and more: Dealing with never-ending sales
Inside a global brand: How to drive sales success with product content
Are you prepared for Amazon Prime Day? 5 tips to get your product content ready
How to harness the power of customer reviews - Part II
How to harness the power of customer reviews - Part I
Introducing the new Salsify Sell Sheets
Cracking the Consumer Code: How product content drives conversion [Infographic]
Target set suppliers an image deadline: What can you do to meet it?
IRCE 2016: 5 Key Insights
The Product Content that Sells On the Digital Shelf
The importance of the digital shelf and the endless aisle
Introducing our Expanded Platform for Product Content Management
Not your father's brick-and-mortar retail
ShopTalk 2016: 6 things you might have missed
8 Takeaways from ShopTalk 2016: Preparing for Distributed Commerce
New guide - How to convert and win sales in the distributed commerce era
What types of product imagery earn ecommerce sales?
Digital Shopping is Changing the Furniture Market. Are you ready?
A Buyer's Journey: How to improve ecommerce conversion rates
Retail Digital Transformation: From Malls to Digital Commerce
Adobe helps usher in era of distributed commerce
Speeding content to market: Product launches and communication
5 essential takeaways from our "Turning Google Searches Into Sales" webinar
Conversational commerce: Are chatbots and AI the future of digital shopping?
New research - Online shoppers clearly say what makes them click "Buy"
Apple demonstrates seamless digital-to-physical shopping experience
Overcoming the Top E-Commerce Challenges for Brands
How Pepto-Bismol is killing it on Google search
Strap on your headsets: Lowe's goes augmented reality
What Macy's can learn from Bonobos
Rich Product Information Matters more than Ever in the Apparel Industry
Amazon has its eyes on fashion now
Upcoming Webinar: Turning Google Searches into Sales
The Rise of The Chief Digital Officer: Why You Need One and What to Look For
Fashion is getting disrupted by an unsuspecting culprit
Ad blocker popularity elevates importance of great product content
Why you need more than just images to sell your products
What CPG Companies Need to Know About SmartLabel
Vote for Salsify in BostInno's Tech Madness Bracket
Whole Foods invests in Instacart
What the buy button and Facebook articles have in common
What is rich product content?
What are Best of Brands and Retailers Doing with Product Content? (A Video Blog)
Whole Foods may offer tattoos in the near future
What's in a Name?
Alcohol brands need to do more in an on-demand ecommerce world
Click-and-collect: Nightmare or dreamy?
The 11 Rules of Product Content, Part II: A Video Blog
Goodbye Google Sidebar Ads, Hello Product Placements
How to Prepare for GDSN Major Release 3
1WorldSync Certifies Salsify for GDSN Major Release 3
Best 3 ways retailers can use return policies to their advantage
Important Update on Google Shopping Requirement
Webinar Recap: How to Create and Scale Product Content that Sells
Preserving Image Quality For Richer Product Images
New: How to Sync Your Digital Assets to Salsify from Box
The 11 Rules of Product Content, Part I: A Video Blog
Clicks meet bricks: The story of Gilt and Saks
Cadet Heat: An unlikely hero in ecommerce
The Most Important Takeaway From NRF 2016: A Video Blog
Publishing 1000+ Products to a Retailer in 1 Month - A How to Guide
Who should cover the last mile?
Webinar Alert: How to Create & Scale Product Content that Sells
What Michael Kors might be getting wrong about ecommerce
Providing Walmart with product content just got easier
To appeal to pet parents nowadays, you need rich product content
Great Product Content Drives Sales [Infographic]
Should we care about conversational commerce?
The product content lesson that the Target Canada collapse taught us
Why Amazon went brick-and-mortar
How to get your team organized around product content
Rules for product content that sells - A new ebook from Salsify
The customer has killed omnichannel. Thank god.
The need for speed - getting product content to market faster
Welcome to the convenience economy
The CGI eCommerce revolution: Why the biggest brands aren't wrong
6 coolest things we heard at NRF 16
Kroger reinvents grocery eCommerce with data
You can't out Amazon Amazon: How I spent my holiday $s
eCommerce in the age of augmented reality
In 2016, shopping patterns have reached a turning point
What technology will shape product content in 2016?
7 super serious commerce predictions for 2016
Is video a part of your product content strategy?
And the winner for the worst holiday shopping experience of 2015 is...
Salsify on the Street: Worst Holiday Shopping Experiences 0f 2015
Salsify on the Street: Best Holiday Shopping Experiences 0f 2015
What in the %$&# is a Salsify?!?
If a mobile payment app falls in the forest and no one's interested...
Internet brands going brick-and-mortar, and with good reason
Product Content Accuracy: The Struggle is Real
Make #GivingTuesday come alive
Ecommerce leaders: Secret Agents of Change
Is Black Friday Turning Gray?
#GivingTuesday - we need your help to #give!
What is product content? Thanksgiving edition
Help Yourself: The Power of Product Content Management to Speed Sales
Best of Breed Brands are Ready for the Future of Ecommerce. Are you?
#SinglesDay says: Game on, Cyber Monday. Game. On.
New Research E-book: Are Brands ready for the future of ecommerce?
4 Key Takeaways for Brands from the new Mobile Mom Survey
Ready, Set, Print: 3D Printing and Instant Ecommerce
"It's not the size of your shop. It's the size of your imagination."
Google’s New Shopping Insights Tool: It Ain’t Just for Retailers
Jet.com: How You Treat Your Suppliers Matters
Case Study: Simpli Home Quadrupling SKU Counts Powered by Salsify
Salsify named "Transformative Technology" by Ventana Research
New White Paper: 3 Points of Strategic Alignment for Brands to Own Their Digital Footprint
Meeting Walmart’s Content Spec 2.0 Deadline: Was it Worth It?
10 Key Takeaways from the Walmart Webinar
Who should "own" GDSN data in your organization?
Trend: Real-world Retailers Gaining on Amazon
Introducing Quicksheets: The Simple Way to Get Your Product Content to The Home Depot
Walmart Content Spec 2.0: Are You Walmart-ready for the Holidays?
Busting the Myth: Why Consistent Content in eCommerce Won’t Kill Your SEO
5 Essential Tools for E-Commerce Success: How One eCommerce Leader Is Attacking the Product Content Challenge
Simplifying the Process: Salsify's Channel Readiness Report
Walmart's New Product Content Specification
The Google Effect: Seizing the Product Content Opportunity
How To Become a Good Person in Only Nine Days: An Intern's View of the Salsify Culture
Top brand questions: How much product content is enough?
New Data: Detailed Product Information is the #1 Criteria for Buying
Are Brands Taking Advantage of the Omni-Opportunity?
3 Steps to Using Product Categories to Drive Multi-Channel Sales
Is Your Product's Packaging a Brick & Mortar Shop-Block?
Brand Crush: 5 Reasons To Love Rainbow Sandals
The 3 Pillars of Consumer Confidence
Are You Shop-Blocking Your Customers?
Rebecca Minkoff's Amazing "Store of the Future"
Mind Your Millennials: 7 Reasons I Abandon My Online Shopping Cart
How Many Hands Create Omnichannel Product Content? [Infographic]
Is the Retail Supply Chain Diluting Your Brand?
Salsify Stellar Shopping Salute: 8 Reasons ASOS Reigns Supreme
Mind Your Millennials: The Unspoken Cause of Retail's "Winter of Death"
5 Ways Kroger is Improving the Grocery Store Shopping Experience
How GS1's New Guidelines Will Change Fashion's Fur Game Forever
Why A Technically Superior Shopping Experience Couldn't Save Piperlime
Mind Your Millennials: How 3 Online Brands Earned My Money & My Trust
Is Dialect Affecting Your Sales? Walmart & the SCC say Yes.
What The History of the Barcode Teaches Us About Contemporary Commerce
Extended Attributes Helped Me Find Lululemon Quality at Half the Price
Macy's Newest Commercial is Omnichannel Perfection
Salsify Stellar Shopping Salute: Wayfair, You Really Nailed It!
Quest for the Perfect Product Page: Using the 5 Senses
Quest for the Perfect Product Page: Establishing Your Voice
The Quest for the Perfect Product Page
Failure to Adapt to Technology: 5 Key Case Studies
Has Omnichannel Shopping Made Cyber Monday Obsolete?
Mind Your Millennials: This is How We Shop, Omnichannel Style
Why Optimized Onboarding is the Key to a Profitable Holiday Season
Why E-Commerce is Moving to the Traditional Storefront
Salsify Stellar Shopping Salute: Reformation & Extended Attributes
4 Ancient Retail Innovations We Still Use Today
Salsify Stellar Shopping Salute: Well played, Urban Outfitters
6 Things We're Looking Forward to at the RVCF Annual Fall Conference
Why creating superior product information is a key supplier strategy
Our customer Marbles: The Brain Store will double online sales in 2015
Sorry Subway, I'm Not Buying It.
What Are Extended Attributes?
Mind your Millennials: Why the Shop Spring App is Good for your Brand
Are you ready for Extended Attributes?
Sorry Ugg Australia, I'm not buying it.
Handbag, Purse, Pocketbook? Why Your Product Classification Matters
This KFC commercial is the best ad on TV: Here's Why
Mind your Millennials: How to Convert with Instagram
6 Pivotal Steps for epic product images
It's Not Easy Seeing Green: How Retail Buyers Can Use Tech to Flourish
How Marbles: The Brain Store Mastered Item Onboarding (Case Study)
Forget Paper Catalogs; Digitally Showcase and Share Your Product Information
3 Reasons to Use Product Videos
Bringing Sell Sheets to the 21st Century
3 Reasons Why Product Content Exchange Should Be Your #1 Priority
When It Comes to Product Information Management, Envision a River, Not a Lake
Why Well-Oiled Product Information Machines are Vital for E-Commerce
How to Budget Time for an Animated Marketing Video in Just 3 Days
The Root Cause of Bad Ecommerce Site Search, and How the Company Behind the Humble Barcode is Trying to Help
The Future of Ecommerce is in the Cloud
Why Getting Great Product Content is HARD and What You Can Do About It
The Ultimate Toolkit for Creating an Animated Marketing Video For $100 or Less
3 Free, Web-Based Tools For Awesome Graphic Design in Under 30 Minutes
Analytics + Software = Marketing!
Infographic: The Evolution of the Barcode
How GPC and GDSN Can Unlock Better Communication With Other Companies
Sail on to success: how a cloud-based data repository can save millions and protect your brand integrity during new product launches
Infographic: How to Exchange Product Data with Other Companies and the Marketplace
Exchanging product data feeds with other companies and the marketplace
How Inconsistent Product Descriptions Can Hurt Your Brand Image - A Revlon Example
Infographic: Decoding the Technical Alphabet of E-Commerce Systems
Pricing Your Products: How Apple can charge a whopping $69 for an iPad case (and get away with it)
Conversations, Recommendations and $190,000 Hovercrafts: Talking Social Shopping with Nathan Stoll
The Key to Great Product Marketing: A Specific and Supported Target Persona
Infographic: Research Online, Purchase Offline
Whitepaper: Why Product Content is the Secret Ingredient in Health and Beauty Marketing
Why Cosmetics Brands Must Embrace Age Group Marketing
Infographic: How Product Content Moves through E-Commerce
The Secret to Successful Packaging in an E-Commerce World
3 Things Health and Beauty Manufacturers Should Know About the Changing World of Cosmetics Regulations
How To Balance Personalized Packaging and Brand Identity
How The Beauty 2.0 Awards Cements The Digital Revolution in Beauty
Walgreens and Digital Retail: The Surprisingly Innovative Partnership
How To Spend More Time Populating Your Digital Channels With Quality Content
How Great Cosmetics Packaging Copy Can Increase Sales
CPG Packaging: Getting it Right the First Time
3 Tactics For Cleaning Up Your Cosmetics Brand's Digital Presence
The Void Online Retailers Are Still Trying To Fill
The Most Common SEO Mistake Retailers Make
We've raised $8M from Matrix and North Bridge
Curating Product Content with Microsoft Excel
9 Examples of Successful Companies that Bring the In-Store Experience Online
3 Product Content Challenges That Health and Beauty Distributors Face
Why PIM Is Essential For Future Business Growth: The Family Planning Analogy
Can Trendy Health and Beauty Sites Avoid The Social Shopping Trend?
Quote Hunting: Great Original Product Content for SEO
What Makes a Health and Beauty E-Commerce Site Work?
How Consistent Are The Dog Food Product Details Online?
Can You Buy Running Shoes Online Like You Do In-Store?
How Health and Beauty Mobile Sites Compare to Online
Are Drugstore Mobile Apps Useful?
Marketing Doesn't Sell Products
4 Tips for Courting the Blogosphere for E-Commerce
Instagram Content Marketing for E-Commerce by the Numbers
3 Ways to Get Started with Personalization in E-Commerce
User Generated Content for E-commerce Marketing: Photos
Taking a Collaborative Approach to Product Information
The Cold Start Problem: good product recommendations before sales
Using advanced segments to measure your site's searchability
Commerce has Become Marketing...
Other People's Blogs: A New Kind of Content for E-Commerce Marketing
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Exclusive Research: Online Shopping Behavior Changes Over the Holidays
What does it take to build the perfect product page?
Optimize Your Product Feeds with These 5 Tips | Salsify
How Califia Farms grew ecommerce sales with better product content
How leading brands juggle changing data requirements