Salsify Ecommerce Blog

AI

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9 minute read

The AI Workforce: Giving Your Ecommerce Team a Promotion

If you're running an ecommerce team right now, you already know the feeling of finally getting your digital shelf under control and then everything changing again.

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Artificial Intelligence

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16 minute read

How Generative AI and Agentic Commerce Have Reshaped Product Search

Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative...

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Artificial Intelligence

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10 minute read

A Humanist Spin on Machine-to-Machine Marketing

Brands market to humans today, but in the very near future, they could be marketing to a consumer’s AI agent.

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Holiday Strategy

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11 minute read

September Starts Peak Holiday Shopping — Here’s How To Win Holiday Shoppers

It’s almost time for pumpkin spice lattes and Halloween candy. We’re not quite there yet, but 41% of shoppers have already started buying holiday gifts.

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Ecommerce Technology

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12 minute read

Sci-Fi Meets Shopping: What Agentic Commerce Means for the Future of Retail

Agentic commerce is on the rise. According toMorgan Stanley, nearly 25% of Americans make purchases using AI each month, while McKinsey & Company estimates that agentic...

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Ecommerce Technology

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16 minute read

AEO 101: Why AI Agents Hate Incomplete Product Content

Amazon has more product data than almost anyone on earth. Yet, in July, it barely showed up in ChatGPT's shopping results.

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Ecommerce Technology

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10 minute read

Are Electronic Shelf Labels (ESLs) the Way of the Future?

Electronic shelf labels (ESLs) allow retail stores to manage product prices using a single, centralized content management system (CMS).The potential time and labor savings...

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Ecommerce Technology

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9 minute read

How AI Shopping Tools Influence Product Discovery and Customer Engagement

Remember when Google was a shopper’s best friend for product discovery?

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Artificial Intelligence

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4 minute read

Beyond Keywords: How AI Product Discovery Works and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez, co-founder and chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial...

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B2B

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10 minute read

Driving Growth in Complex B2B Categories: Commercializing the Digital Shelf

When we talk about the digital shelf, it’s often framed in B2C terms. B2B companies also need to compete online, but they deal with an entirely different audience, a...

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Featured

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10 minute read

Searching for Answers: The 3-Part Webinar Series Rewriting the AI Path to Purchase

While everyone’s debating whether it's too early for pumpkin spice, digital commerce leaders are staring down a much bigger transition: the permanent shift in how consumers...

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Ecommerce Technology

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11 minute read

5 Brands That ‘Kicked Grass’ With Exclusive Product Launches This World Cup

The World Cup isn’t just where the world’s elite athletes gather for a five-week, nation-versus-nation showdown to crown the best football team on the planet.

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Ecommerce Technology

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9 minute read

SOS? The Signals for AI Visibility (That May Save Your Performance)

Some of the most influential moments in a buying journey have always happened well outside the prying eyes of your brand team. A friend mentions a product while wandering a...

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Ecommerce Trends

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12 minute read

How Parents Lean on Gen Alpha and AI for Back-to-School Sales

Not that long ago, back-to-school shopping meant one trip to Payless and a fresh pack of pencils. You could do it in an afternoon.

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Artificial Intelligence

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6 minute read

How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...

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Artificial Intelligence

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8 minute read

Architecting Growth: The New Fuel for Personalized Shopping Experiences

If digital, mobile, and marketplaces defined the last decade, then AI will reshape how products are discovered, recommended, and purchased as we enter the next era of...

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Ecommerce Technology

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10 minute read

Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

Calling all mindful ecommerce managers: You’re likely aware of the efficiency AI in ecommerce can provide, leaving you and your teams more time for the fun stuff. AI churns...

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Alcohol Brands

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12 minute read

Booze Cruise Through the Years: How Have Alcohol Buying Habits Evolved?

Somewhere between 7,000 and 6,600 BCE, humans made wine. And the rest, as they say, is history.

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Product Page Optimization

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8 minute read

AI Personalization: Building AI-Ready Product Experiences

Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “Ecommerce Pulse Report: Q4 2025,” 64% of shoppers...

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Ecommerce Marketing

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11 minute read

The 2026 Guide to Back-to-School Product Bundling

For students and brands, summer is in short supply. While kids are often unhappy with the impending return to classrooms, the end of summer offers an ecommerce opportunity...

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Ecommerce Technology

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10 minute read

AI Tools for Ecommerce Are Reshaping Product Discovery — Here's How To Keep Up

Product discovery and research have shapeshifted from infomercials and paper catalogs to a mostly online endeavor fueled by algorithms, artificial intelligence (AI), and...

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Ecommerce Technology

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8 minute read

Navigating Change Management in the Modern Commerce Era

For years, global brands approached digital transformation like a software install: Buy the platform, flip the switch, declare victory. Migration complete, box checked, on to...

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Artificial Intelligence

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13 minute read

AI Ecommerce: Experts Share What Makes a Winning Strategy

The human mind's capabilities are nothing short of extraordinary — but even traditional intelligence has its limits. Similarly, AI, perhaps against popular belief, is not...

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Ecommerce Technology

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12 minute read

Gen AI in Ecommerce: How GenAI Works With Ecommerce Technologies (Not Against Them)

A few years ago, artificial intelligence (AI) was the big ecommerce business buzzword. Now, with GenAI, it's more or less status quo.

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Ecommerce Technology

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6 minute read

Beyond the Basics: Mastering Amazon Premium A+ Interactive Hotspots

Ecommerce teams hear it all the time: Better product pages need “more.” More multimedia, more copy, more features, more detail.

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Ecommerce Technology

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22 minute read

AI in Ecommerce: Real-World Examples of How AI Is Transforming the Industry

It's understandable if a mention of AI can bring either a heavy sigh or a sigh of relief, depending on context. What's obvious is that if it's not being actively spoken...

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Omnichannel Commerce Strategy

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9 minute read

Product Experience Transformation: What This Means, and Examples for Achieving It

Every region has its own hyperlocal advertising celebrities: the carpet guys, the car dealers, the electronics madman who always seemed one discount away from a complete...

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DSS 2026

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11 minute read

Commerce in 2026: The Capabilities That Deliver Market-Leading Growth

Believe it or not, when it comes to their digital shelf capabilities, most brands barely get a passing grade.

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Artificial Intelligence

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12 minute read

Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

AI has made its mark in almost every industry — and ecommerce is no exception.

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Product Page Optimization

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17 minute read

Brand Authenticity as a Differentiator: How To Stand Out in a Sea of Sameness

AI is everywhere. It powers search engines, improves personalization, answers user queries, and enables timely and accurate marketing efforts.

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Ecommerce Trends

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12 minute read

Summerween Shopping: How To Capture ‘Spooky’ Summer Shoppers

The sun's out, the pool's open, and somewhere on TikTok, someone just unboxed a stained glass witch hat lamp (and ghoulishly whispered to themselves, “Happy Summerween").

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Artificial Intelligence

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14 minute read

Personalization at Scale: How To Boost AI Product Search To Help Every Shopper

Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior,...

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Ecommerce Technology

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11 minute read

Smart Data: Tips for Product Detail Page Success for Different Retailers

Your product page has two jobs running simultaneously: convincing a retailer’s algorithm to show you in the search results and convincing a real person to buy once they land...

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Ecommerce Technology

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8 minute read

What You Must Know About Digital Accessibility in 2026

Nearly 46 million Americans live with a disability, according to Northeast ADA Center statistics. Yet, most ecommerce sites still aren’t as accessible as they should be:...

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Ecommerce Technology

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9 minute read

From Intention to Action: The How-to Guide for Data Governance in AI-Ready Commerce

Ask brands why they need data governance frameworks, and you’ll get a host of answers.

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Ecommerce Technology

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10 minute read

AI for Ecommerce: KPIs and Metrics Leaders Need To Track Success

If your ecommerce brand is just getting started with artificial intelligence, check out the seven-step AI implementation roadmap.

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Salsify

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6 minute read

What to Expect From Unpacking the Digital Shelf: B2B Edition

Let’s be honest. The phrase "digital transformation" gets thrown around a lot.

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Ecommerce Technology

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6 minute read

The Invisible Shelf and Agentic Shelf Are Reshaping Commerce: Here’s What Brands Need To Do Next

Commerce now lives on three shelves: physical, digital, and agentic.

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Product Page Optimization

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22 minute read

Behind TikTok Viral Products: Here Are the Makings of a Viral Product

Over the last few years, TikTok has become (and continued to be) one of the most pervasive social media platforms — driving everything from what users wear to what they eat...

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Ecommerce Technology

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13 minute read

What Are the Most Exciting Innovations Reshaping Grocery Retail?

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

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Product Page Optimization

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6 minute read

Amazon’s New Brand Elevation Rule: 5 Things Brands Must Know

For years, selling on Amazon meant bracing for impact. You would spend weeks perfecting your brand messaging, only for an unauthorized third-party seller or a rogue algorithm...

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Ecommerce Trends

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7 minute read

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD]

The state of shopping might feel like it’s on shaky ground — there’s a new three-shelf reality (physical, digital, and agentic) and an avalanche of perspectives to consider....

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Ecommerce Research and Data

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14 minute read

Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...

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Omnichannel Commerce Strategy

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11 minute read

Gen Z vs. Gen Alpha Shopping Habits: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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Salsify

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13 minute read

Navigating Global Ecommerce: Challenges and Opportunities in International Markets

Consumers are no longer limited to buying from shops in their local vicinity. Global ecommerce has made it possible for them to buy almost anything from anywhere, presenting...

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agentic commerce

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8 minute read

A New Framework: The 5 C’s of Agentic Commerce

Imagine walking into a store, staring at a shelf full of products, and flagging down an associate. You just dropped a small fortune on a high-tech washer and don’t want to...

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Ecommerce Leadership and Teams

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14 minute read

Is AI Elevating Jobs for Ecommerce Teams? (Here’s What Experts Say)

AI has become an organizational capability for most ecommerce teams. By automating manual work, teams can focus on more strategic, high-impact projects that require their...

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Digital Shelf Summit 2026

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9 minute read

How Philips Uses AI To Create the Ultimate PDP and Drive Conversions

We’re now in the era of AI discoverability. AI will steadily drive more traffic to product pages, which means brands must deliver accurate, conversion-ready product content,...

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B2B

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9 minute read

Expert Insights on How To Build Trust with Modern B2B Ecommerce Buyers

The business-to-business (B2B) ecommerce market has seen steady growth over the past 10 years, with an estimated valuation of $36 trillion through 2026, according to data...

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Ecommerce Trends

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14 minute read

Cheers! How Brands Can Celebrate UK Ecommerce Holidays in 2026 and Beyond

If you're a global brand with eyes on the U.K. market, or already selling there and wondering why some campaigns work and others don't, the answer is often timing.

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Product Page Optimization

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12 minute read

UX Basics: 5 Design Principles That Affect Shopper Behavior

Great user experience (UX) design keeps customers coming back. Poor UX pushes them straight toward competitors.

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Ecommerce Marketing

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11 minute read

Winning the Digital Shelf: Your Holiday Reddit Strategy

Nobody ever wants to do homework during the holidays. And yet, the internet — forever the meanest teacher in the school — somehow managed to assign it anyway.

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Ecommerce Leadership and Teams

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12 minute read

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

Here’s a good question: When it comes to your organization, where does the ecommerce team belong?

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Enhanced Content

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18 minute read

What Is Amazon A+ Content?

An Amazon product detail page (PDP) that lacks enhanced content is equivalent to leaving the house in a state of undress. People will look at your PDP — and then quickly...

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Product Page Optimization

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12 minute read

Website Merchandising: What Is It and How Do I Manage It?

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Enhanced Content

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11 minute read

Product Detail Page Examples: Personal Care Product and Beauty Brands

Makeup and personal care product choices are personal. Consumers must match skin tone, type, and complexion, which can be tricky to do while shopping on digital channels,...

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Ecommerce Technology

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13 minute read

The Shopper’s 3 Shelves: How Brands Win in Physical, Digital & Agentic Commerce

For decades, omnichannel meant bridging the physical shelf and the digital shelf. Bricks and clicks. A world defined by search bars and scrolling. That world still exists,...

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Artificial Intelligence

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11 minute read

AI in B2B Sales: How It’s Transforming Sales Without Removing the Human Touch

AI is steadily becoming a core capability for ecommerce teams, from generating product descriptions and localizing product content to delivering personalized product...

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Retailers

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9 minute read

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service, often with powerful results.

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Alcohol Brands

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11 minute read

The Rise of NA Beverages: How the Food and Beverage Industry Is Shifting To Meet Consumers’ Tastes

What began as a seasonal "Dry January" trend has matured into a permanent market shift, as sober-curious consumers seek out a high-end, hangover-free experience. For brands,...

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Ecommerce Technology

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11 minute read

Product Data in the AI Era: Why Top Manufacturers Are Overhauling Their B2B Data Governance

More data, more problems? According toGartner, this is a real possibility for B2B manufacturers in the age of AI — the research firm predicts that by 2027, 60% of...

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Artificial Intelligence

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6 minute read

Overheard at DSS: What Ecommerce Teams Need to Know About AI and Product Content

Salsify’s 2026 Digital Shelf Summit (DSS), hosted in Atlanta, provided attendees with an opportunity to connect with industry innovators who are transforming commerce with...

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Ecommerce Technology

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19 minute read

51% of Shoppers Say They’re Already Comfortable With Agentic Shopping — Experts Share What Brands Should Do

We’ve officially entered the AI-powered shopping era.

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Digital Shelf Summit 2026

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3 minute read

Digital Shelf Summit Day 3: Creating AI-Enabled Strategies and Navigating Modern Commerce

Day three of the Digital Shelf Summit, hosted by the Digital Shelf Institute (DSI), provided the tools and insights that ecommerce professionals need to build AI-enabled...

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Artificial Intelligence

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5 minute read

DSS Day 2: Agentic on the Agenda — With a Dash of Lively Entertainment

Day two of the Digital Shelf Summit delivered thoughtful conversations and best practices for navigating agentic commerce.

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Ecommerce Trends

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16 minute read

Gifts for Mother’s Day: What Moms Really Want This Year

U.S. consumers spent $34.1 billion on Mother's Day last year, according to the National Retail Federation (NRF), making it one of the most significant retail moments on the...

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Artificial Intelligence

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4 minute read

DSS Day 1: Valuable Insights on Agentic Shelves and Digital Transformer Award Winners

The 2026 Digital Shelf Summit (DSS) began on Monday, May 4, 2026, with actionable Salsify trainings, the Digital Transformer Awards, and meaningful keynote sessions.

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Social Commerce

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18 minute read

7 Viral Examples of Social Commerce From Winning Brands

Global consumers spend an average of 2 hours and 40 minutes on social media daily (Sprout Social). Needless to say, brands have plenty of time and an excellent opportunity to...

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Retailers

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8 minute read

How To Build Successful Retail Partnerships: A Step-by-Step Guide

If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important. Whether online or...

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Product Page Optimization

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9 minute read

What Is Showrooming vs. Webrooming?

As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably. The omnichannel nature of modern retail has given rise to two...

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Electronics Brands

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7 minute read

The 3 Top Verticals Shoppers Buy Online — and Why

Rather than browsing store aisles in person, consumers now prefer an endless aisle — turning to ecommerce for specific items.

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Ecommerce Trends

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8 minute read

Consumer Spending Trends: How Much Will Holiday Shoppers Spend in 2026?

2025 ecommerce holiday spending broke records — with Cyber Week alone hitting $336.6 billion, and total global ecommerce spending hitting $1.3 trillion, according to ...

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Ecommerce Leadership and Teams

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11 minute read

Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan

It’s a good news/not-so-great news situation for many ecommerce brands and retailers.

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Product Page Optimization

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12 minute read

Amazon Best Practices and Amazon Product Detail Page Best Practices

According to Salsify’s “2026 Consumer Research” report, more than two-thirds (68%) turn to online marketplaces like Amazon to purchase products. And any ecommerce marketer...

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Omnichannel Commerce Strategy

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14 minute read

5 Brands With the Best Digital Experiences

The idea that physical retail shopping could be fueled by digital tech used to be a myth. Now, it’s a reality.In fact, it’s the basis of omnichannel marketing, which calls...

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Ecommerce Technology

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9 minute read

Why Brands Should Want To Dominate Ecommerce Agent Conversations

AI and ecommerce are a natural fit. Emerging agentic tools excel at collecting data from disparate sources, while ecommerce sales depend on omnichannel marketing across...

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Ecommerce Trends

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6 minute read

Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?

While modern life seems to offer consumers a newfound efficiency at nearly every turn, many “old world” approaches continue to retain their enduring, crowd-pleasing charm.

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Artificial Intelligence

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6 minute read

2026 AI Trends and AI Search Trends: What Brands Can Expect

AI search is supposed to make shopping easier: Ask a question, get an answer, and move on with your life.

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Ecommerce Technology

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13 minute read

Will Agentic Commerce Fully Overtake Ecommerce? (Here’s What Experts Think Will Actually Happen)

If you've attended any ecommerce conference lately, or honestly, just scrolled LinkedIn, you've probably noticed that agentic shopping is everywhere. It's the topic...

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Artificial Intelligence

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8 minute read

Why Millennials and Baby Boomers Are on the Opposite Ends of AI Adoption

Though millennials are largely the progeny of baby boomers, they don’t necessarily have the same viewpoints — especially when it comes to technology.

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PXM

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7 minute read

Why a Supplier Portal Isn’t Necessary — And What To Use Instead

Product data rarely arrives “ready to use.” Unfortunately, it often shows up incomplete, missing important specs, inconsistent, or in the wrong file type.

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Fashion and Apparel Brands

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11 minute read

Top Consumer Buying Trends for Fashion and Apparel Brands

When consumers shop online today, chances are they’re buying fashion or apparel.

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Ecommerce Technology

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8 minute read

How To Navigate Marketing Challenges Facing B2B Industrial Manufacturers

Business-to-business (B2B) marketing is no easy task, but for B2B industrial manufacturers, there’s an added layer of challenge: The products they sell are often highly...

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Ecommerce Research and Data

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13 minute read

Top Ecommerce Trends To Watch in 2026

Ecommerce is growing fast, but the way people shop is changing even quicker. Global ecommerce sales are expected to hit $6.88 trillion this year, accounting for 21.1% of...

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Product Page Optimization

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8 minute read

Marketing to Baby Boomers and Their Shopping Habits: What Do They Want From Brands?

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...

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Enhanced Content

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16 minute read

Art of the Product Title: Optimization Tips (With Winning Examples)

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...

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Omnichannel Commerce Strategy

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8 minute read

5 Best D2C Websites With Excellent Shopping Experiences

Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to rethink the direct-to-consumer (D2C) site...

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Omnichannel Commerce Strategy

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8 minute read

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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GDSN Data Pool

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9 minute read

Global Data Synchronization Network: GDSN Meaning and How It Works

The Global Data Synchronization Network (GDSN) is a beacon of streamlined efficiency in modern commerce. This interconnected network of data pools was meticulously designed...

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Salsify

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9 minute read

5 Consumer Insights on How and Why Busy Parents Buy

Parents and guardians have very little free time — often not enough to rid the couch cushions of every rogue Cheerio, let alone enough to restock the pantry with them.

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Product Page Optimization

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11 minute read

10 Brand Examples of Click-Driving Product Images, Videos, and More To Inspire

Shoppers expect action-packed product pages — and they're a necessary prerequisite for purchase. According to a survey of nearly 3,000 shoppers across the U.S., U.K., and...

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Product Page Optimization

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11 minute read

The Charmification of Commerce: Product Personalization for the Everyday

There's a leather journal sitting on a desk somewhere right now, embossed with someone's initials, chosen in a specific color, with a particular paper weight. Time, thought,...

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Ecommerce Trends

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22 minute read

Research Spotlight: U.K. Consumer Trends and Shopping Habits

Unlike legitimate Banksy’s, data on the latest consumer trends and shopping habits is fairly easy to find.

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Ecommerce Technology

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10 minute read

How To Bridge the AI Trust Gap Within Your Organization

While leaders are racing to implement AI, employees are more hesitant about the potential impact on their work and livelihoods.

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Ecommerce Marketing

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7 minute read

Top 5 B2B Ecommerce Trends in 2026: Modern Intelligence, Trust, and Buying

The global business-to-business (B2B) ecommerce market is rapidly growing and is projected to reach $62.2 trillion by 2030, according to Capital One Shopping.

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Retailers

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2 minute read

Distributors: Stop Trying to Fix Your Suppliers — Here’s What to Do Instead

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Ecommerce Research and Data

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8 minute read

How Much Time Do Shoppers Spend in the Consumer Buying Journey?

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...

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Artificial Intelligence

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14 minute read

What It Takes To Build Shopper Trust in AI Agents and Agentic Commerce

Agentic commerce isn’t a futuristic concept floating around innovation decks and keynotes anymore.

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Ecommerce Technology

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11 minute read

How the Right B2B Ecommerce Solutions Can Drive Digital Transformation

The line between ecommerce and brick-and-mortar stores is blurring.Consumers now expect a hybrid in-store experience that combines the see-it, touch-it, try-it benefits of...

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Ecommerce Technology

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9 minute read

Picture Imperfect: The Threat of Deepfakes and How To Protect Your Brand

Deepfakes are realistic pieces of content, such as videos, audio, or text, that have been generated or manipulated by AI.

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Ecommerce Technology

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9 minute read

Generative Engine Optimization 101: How To Do GEO for Ecommerce

Google handles more than 16 billion global searches per day, according to Exploding Topics. That’s more than 180,000 searches each second — a volume that shows why search...

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Product Page Optimization

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9 minute read

How To Do Answer Engine Optimization (AEO) for Ecommerce

Today’s search engines are fielding questions about your brand, your products, your return policy, and a range of other details — often before customers ever visit your...

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Ecommerce Leadership and Teams

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3 minute read

Salsify Certification Program: Foundations Training Path for Partners and Customers

The Salsify Foundations Certification is an introduction to Salsify, its features, and how Salsify helps customers win on the digital shelf. It’s designed for customers,...

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Ecommerce Marketing

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25 minute read

What Are the Most Important Retail Holidays and Ecommerce Events in 2026?

Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...

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Ecommerce Trends

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12 minute read

Cross-Border Ecommerce: How Third-Party Validation, Reviews, and Transparent Policies Drive Consumer Confidence

Buying from a brand you already know is easy. Buying from a merchant you’ve never heard of in another country, operating under different rules, time zones, and expectations,...

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Product Page Optimization

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25 minute read

8 Brand Story Examples From Leading Brands

Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values —...

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Salsify

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9 minute read

Amazon Vendor Central: How To Become an Amazon Vendor

Amazon is, by far, the largest ecommerce company in the world, says Statista, and so ubiquitous that consumer brands can't ignore it.

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Salsify

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15 minute read

Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

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Ecommerce Trends

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9 minute read

The Latest in Comparison Shopping: What Comes After AI-Powered Shopping Guides?

Comparison shopping was once an “all too human” exercise. Shoppers searched, contrasted specs, scanned reviews, and weighed tradeoffs before settling on the right product.

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Ecommerce Marketing

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12 minute read

How Brands Can Use Digital Product Passports To Promote Sustainable Commerce and Build Consumer Trust

This year, Digital Product Passports (DPPs) will become mandatory across the European Union, initially rolling out to categories such as apparel, electronics, batteries, and...

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Omnichannel Commerce Strategy

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14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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Ecommerce Trends

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9 minute read

How the Pantone Color of the Year Affects Brand Strategy

Our color preferences subconsciously — and consciously — shape our worldview, influence our choices, and tinge our memories.

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Ecommerce Trends

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9 minute read

How Shoppers Determine Product Quality and Value

Considering the wide-ranging economic pressures facing online shoppers today, it’s easy to forget that most aren't simply choosing the cheapest options by default.

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Ecommerce Trends

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9 minute read

Shaping Your 2026 Social Media Strategy: Who Still Shops Social? Plus, the Latest in Influencer and Live-Shopping Trends

According to Precedence Research , the social commerce market is expected to reach nearly $27 trillion by 2034. This makes social media still one of the most effective...

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Artificial Intelligence

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11 minute read

How AI Shopping Is Affecting B2B Buying Behavior and Loyalty Across Audience Groups

AI is big business, and offers an opportunity for B2B brands — if they can get it right.

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Ecommerce Trends

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14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

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Ecommerce Trends

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13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

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Ecommerce Marketing

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16 minute read

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

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Omnichannel Commerce Strategy

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13 minute read

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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Ecommerce Trends

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10 minute read

How a Legacy Brand Can Appeal to New Audiences

Legacy brands begin with advantages that most companies would kill for: name recognition, built-in trust, and a proven history of delivering on customer expectations.

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Ecommerce Leadership and Teams

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3 minute read

Salsify Certification Program: Syndication Training

The Salsify Syndication Certification offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information...

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Ecommerce Trends

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12 minute read

5 Tips To Help Brands Reach Increasingly Budget-Conscious Shoppers

Shoppers aren’t spending like they used to, and it’s not because they don’t want to.

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Artificial Intelligence

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5 minute read

2026 Consumer Research Report Reveals AI Trust Gap, Gen Alpha Trends, and Product Preferences

Salsify publishes its 2026 consumer research report — a survey of nearly 3,000 respondents in the U.S., U.K., and Canada — spotlighting consumer behavior toward brands,...

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Consumer Research 2026

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7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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Product Page Optimization

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10 minute read

Why Do Shoppers Consider Images and Videos the Most Important Product Page Elements?

Shoppers’ brains weren’t designed to make purchasing decisions from a handful of pixelated thumbnails. But in 2026, a surprising number of customer journeys still expect...

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Social Commerce

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10 minute read

Curated Commerce: How Shopping Apps Can Boost Sales

You already have to choose what’s for dinner every night (for the rest of your life), and sometimes the thought of making one more decision — even a small one — can cause...

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Ecommerce Trends

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13 minute read

The State of Secondhand Shopping: Circular Commerce Trends and Consumer Insights

If it feels like everyone you know is suddenly more careful with their spending, it’s because they are. Shoppers are feeling the ripple effects of global trade shifts, and...

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Ecommerce Trends

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9 minute read

How To Kick Shopping Cart Abandonment to the Curb

Customer attention is difficult to grab and harder to keep, so it’s no surprise that many brands fall at the final hurdle.

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Ecommerce Trends

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6 minute read

Gen Alpha Trends: How the Next Generation Influences Buying Behavior and Decisions

Gen Alpha, the generation born between 2010 and 2024, is the largest generation ever at 2 billion strong, according to science news outlet PsyPost.

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Artificial Intelligence

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6 minute read

Do Brands Need Social Media Influencers In The Age of AI?

Thanks to the emergence of AI tools, shoppers are now routinely engaging in behavior that would've sounded straight out of a sci-fi script only a short few years ago.

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Ecommerce Trends

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17 minute read

How Can Brands Align With Consumers’ New Year’s Resolutions?

New Year’s resolutions are one of the most predictable consumer behavior patterns of the year. Every January, people hit that collective “fresh start” button where they hope...

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Ecommerce Marketing

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8 minute read

5 Ecommerce Tips To Help Marketers Enter the New Year Stress-Free

From AI-powered shopping and retail media to omnicommerce, brands have explored several strategies to drive digital shelf growth this year.

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Ecommerce Research and Data

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5 minute read

How Many Digital Sales Channels Do Shoppers Review Before Purchasing Products?

Today’s shoppers aren’t exactly new to digital sales channels or the way brands use them to communicate. In fact, they’re becoming more discerning and sophisticated than ever...

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Artificial Intelligence

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9 minute read

What the Data Says About Consumer Interest in AI Shopping Agents

Imagine an AI that can shop for you because it knows what products you like and what prices fit your budget.

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Ecommerce Technology

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8 minute read

How Retailers Can Use Geolocation To Create Personalized Shopping Experiences

Consumers’ preferred shopping channels may alternate from year to year — according to Salsify’s latest survey, they primarily buy new brands and products at physical stores —...

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Ecommerce Trends

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7 minute read

3 Examples of a Personalized Shopping Experience and How To Create Them

Competition on the digital shelf is fierce, and shoppers have seemingly infinite options. If they don’t feel seen by your brand, they’ll happily take their business elsewhere.

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Ecommerce Marketing

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8 minute read

Why Companies Rebrand and How To Successfully Pivot

Are you in your glow-up era? If you’re wondering what that even means, a glow-up typically refers to transforming or elevating one’s appearance. But it’s not exclusionary to...

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Artificial Intelligence

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7 minute read

Navigating Digital Minimalism During the Rise of AI

These days, the ink spilled on AI is enough to short out your newsfeed.

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Product Page Optimization

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8 minute read

Updating Your Ecommerce Product Content During and After the Holidays

Ask any successful ecommerce company how to win the holiday season, and part of their answer will likely include preparing early.

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Ecommerce Technology

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10 minute read

Ecommerce Chatbot: How Conversational AI Can Help Ecommerce Professionals

Generative AI (GenAI) is changing the way shoppers find what they want. According to Salsify’s “ Ecommerce Pulse Report: Q4 2025 ,” 54% of customers have used an AI...

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Ecommerce Trends

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11 minute read

Why More Consumers Lean Brand Agnostic and How To Win Them Back

Salsify’s “Ecommerce Pulse Report: Q4 2025” found that 72% of shoppers have bought a product from a new brand instead of their typical go-to in the past year.

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Ecommerce Technology

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11 minute read

Defining Agentic Shopping and the New Commerce Era

Just a few years ago, the idea of an artificial intelligence (AI) tool influencing our purchases sounded very sci-fi. Today, it’s just your average Tuesday.

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Ecommerce Trends

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12 minute read

Research Spotlight: Buying Behavior Trends of Food and Beverage Online Shoppers

Buying journeys are complex, rarely moving from point A to point B without an alphabet soup of touchpoints in between.

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Ecommerce Trends

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10 minute read

The Price vs. Brand Trust Paradox: Why 87% of Shoppers Will Pay More for Trusted Brands Despite Price Sensitivity

While cost remains a top priority for consumers — 55% say they’ll choose a different brand over their go-to for a better price or promotion — Salsify’s “Ecommerce Pulse...

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Ecommerce Trends

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11 minute read

How To Drive Brand Advocacy in the Era of Consumer Social Responsibility

Shoppers aren’t the same as they were even a few years ago. They’re more value-driven, more outspoken, and far less likely to stick with one “go-to” brand just because it’s...

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Ecommerce Marketing

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12 minute read

How To Create Personalized Shopping Experiences for a Zero-Party Data Strategy

It’s no secret that evolving data privacy rules and the (slow) phase-out of third-party cookies have made it more challenging for brands to connect with customers.

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Ecommerce Technology

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7 minute read

The Rise of Reddit? What Brands Should Know About Reddit Ecommerce and Its Impact on the New AI-Powered Buying Journey

Google used to feel like magic: type in a question, get a clean list of answers. Bada bing, bada boom.

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Ecommerce Research and Data

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8 minute read

New Consumer Research: How Will Consumer Spending Habits Change in 2026?

It’s fair to say the past few years have been anything but steady for ecommerce.

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Retailers

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9 minute read

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

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Ecommerce Technology

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13 minute read

Ecommerce AI: What Does 'Google Zero' Mean for Brands?

If you’re an ecommerce-focused brand, it probably feels like artificial intelligence (AI) has pitched a tent in your home office, altering how your marketing team looks at...

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Digital Shelf Summit 2025

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8 minute read

Storyselling Across Every Channel: Nestlé and QuickFire Share Content Strategy Wins

Brand storytelling has always been part of great marketing, but a good story isn’t enough if it doesn’t sell. The process has evolved into something more practical,...

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Salsify News

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4 minute read

How To Prepare Your Brand for 2026: Key Consumer Behavior Changes Revealed

Don’t expect shoppers to be loyal in 2026 — they’re willing to switch brands to meet their needs, increasingly likely to interact with reviews, and use AI for product...

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Ecommerce Technology

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7 minute read

Generative AI in Retail: How Smart Brands Are Moving Past the ‘Trough of Disillusionment’

The initial excitement for generative AI (GenAI) has cooled. And now many brands that invested in early experiments are asking a fair question: Where’s the business value...

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Ecommerce Trends

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6 minute read

How Spin Master Anticipates and Adapts to Consumer Behavior Changes

Ecommerce changes fast — and the changes don’t stop coming: One month, demand may show up in places you’d never expect. Next, a new channel or platform might force you to...

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Digital Shelf Summit 2025

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7 minute read

Panasonic, WD-40, and Clerdata Share How To Drive Retail Media ROI Through Incremental Measurement Strategies

Incremental return on investment (ROI) can make or break retail media sales strategies. Yet, according to eMarketer, 36% of consumer packaged goods (CPG) companies struggle...

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Digital Shelf Summit 2025

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5 minute read

Kroger Precision Marketing and Kellanova Share How To Drive Incremental Growth Through Advanced Audience Targeting

The word “incrementality” shows up in almost every retail media report. But without a clear baseline for organic growth, it’s hard to tell if a campaign actually delivered...

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Digital Shelf Summit 2025

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10 minute read

New Product Launch Evolution: BIC and Profitero Share How To Lead With Omnichannel Digital Shelf Tactics

Launching a new product has always been a high-stakes game. Get it right, and you’ve got a growth engine that can lift your entire category. Get it wrong, and you’ve sunk...

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Ecommerce Marketing

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11 minute read

Danone and Campbell’s Snacks Drive Digital Commerce With Organizational Transformation

Digital commerce is gaining market ground totally and proportionally.

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Digital Shelf Summit 2025

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5 minute read

Alcohol Ecommerce Trends and Tactics: Insights From Jack Daniel’s, Molson Coors, and Treasury Wine Estates

Tending bar is one thing. But have you ever tried to sell the hard stuff online?

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Digital Shelf Summit 2025

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6 minute read

WD-40 and Amazon Share How To Maximize Brand Growth With Amazon Ads

Your marketing team can have all the dashboards in the world, but if those dashboards are merely confirming what you already believe, they’re ultimately just expensive noise.

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Digital Shelf Summit 2025

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9 minute read

Making Ecommerce a Shared Language: How To Align Teams Around Your Omnichannel Strategy

If there was one theme that echoed through the halls of the 2025 Digital Shelf Summit (DSS), it was this: Ecommerce is no longer just a channel, it’s the connective tissue of...

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Salsify News

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2 minute read

What Is the Role of Ecommerce AI in Product Experience Management? [DOWNLOAD]

Rob Gonzalez, Salsify’s chief strategy officer and innovation officer, and co-founder, wrote a whitepaper to help digital shelf leaders better understand how artificial...

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Ecommerce Trends

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12 minute read

Nestlé and Allume Share Digital Shelf Lessons for Winning Over Modern Shoppers

The pressure to adapt is already here.

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Ecommerce Technology

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8 minute read

Ecommerce SEO in the Age of AI: 5 Tips To Keep Product Pages Ranking

For decades, search engine optimization (SEO) has been a critical strategy for companies looking to boost product page rankings and convert more customers. Ecommerce gave...

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Ecommerce Technology

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13 minute read

How To Adapt Your Tech To Lean Into Consumer Trends

While some trends are short-lived (hopefully the days of mustache finger tattoos are forever behind us), others have lasting power and sway over consumers.

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Ecommerce Technology

|

16 minute read

Agentic AI vs. Generative AI: How Can Brands Prepare Their Product Content for the AI Shopping Revolution?

2025: A year of always-on, “ambient shopping” and artificial intelligence (AI), and, therefore, the impetus of the AI shopping revolution.

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Ecommerce Technology

|

10 minute read

AI in Ecommerce Success: How the Ubique Group Builds Foundations for Innovation and Growth

Generative artificial intelligence (GenAI) powers the next generation of ecommerce. According to McKinsey & Company, 60% of ecommerce leaders are making significant AI...

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Digital Shelf Summit 2025

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11 minute read

Omnichannel Shopper Loyalty That Lasts: firstmovr and Wellness Pet Share Strategies for Building Unbreakable Customer Bonds

At the 2025 Digital Shelf Summit, Chris Perry, chief learning officer and co-founder at firstmovr, and Jill Rourke, former director of omnichannel marketing for ecommerce at...

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Food and Beverage Brands

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6 minute read

Integrated Data Strategies: Mondelēz and PepsiCo Leaders Share How Holistic Insights Drive Omnichannel Growth

If your team is still optimizing content in a vacuum, reacting to sales weeks after they happen, or relying on spreadsheets to route supply, it may be high time for a...

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Digital Shelf Summit 2025

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5 minute read

How Helzberg Achieved Digital Transformation — and Boosted Ecommerce Results

If you’ve ever lost half a day chasing down product images buried in Dropbox folders, spreadsheets, or someone else’s inbox from 2021, you might want to read on.

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Product Page Optimization

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14 minute read

Product Content Quality: Kroger and Grainger Share Strategies To Transform Customer Experience and Drive Loyalty

Great content doesn’t just look good. It helps customers make confident buying decisions.

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Salsify News

|

4 minute read

Top Predictions for 2025 Holiday Shopping Trends [DOWNLOAD]

A flurry of activity happens in the third quarter (Q3) — most notably, holiday planning and strategizing. It might be too early to let Mariah infiltrate your playlists, but...

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Digital Shelf Summit 2025

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10 minute read

Retail Media Optimization: NielsenIQ and Skai Share Strategies To Align Insights With Campaign Activation

Retail media is a top priority for brands. According to the State of Retail Media 2025 report, 92% of companies rank this marketing channel as the most important. Challenges...

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Ecommerce Research and Data

|

10 minute read

Holiday Shopping Season: When Will Holiday Shoppers Start Spending?

According to Salsify’s “2025 Holiday Pulse Report,” which surveyed 1,010 consumers across generation groups on their holiday shopping behaviors in the United States (U.S.)...

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Ecommerce Trends

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7 minute read

Ecommerce Trends: Flywheel Digital Shares 5 High-Impact Commerce Trends To Prepare for What's Next In Commerce

The back half of 2025 has arrived, and ecommerce trends are still changing. From artificial intelligence (AI) to omnichannel expansions to trade tensions, it can be difficult...

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Artificial Intelligence

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10 minute read

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

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Holiday Strategy

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4 minute read

Is Your Product Content Ready for Holiday Ecommerce? Last-Minute Checklist

Brands must have engaging, complete, and thorough product experiences to meet holiday shopping demands.

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Product Page Optimization

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5 minute read

How To Build a Winning Amazon Strategy for the Holidays

Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...

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Digital Shelf Summit 2025

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8 minute read

Content Automation Strategies: PepsiCo and Kids2 Share Scalable Tactics To Speed Content Creation and Drive Sales

At Salsify’s 2025 Digital Shelf Summit (DSS) in New Orleans, ecommerce leaders from across the globe gathered to discuss keeping up with the ever-growing demands of the...

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Holiday Strategy

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6 minute read

What Is the Best Ecommerce Team Structure for the Holiday Season?

Speed is an essential factor in driving holiday sales. Why? Every single moment during the holiday shopping season is a potential sales opportunity.

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PIM

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7 minute read

When PIM and DAM Meet: Streamlining Product Content for Speed and Scale

The adage “a picture is worth a thousand words” has never been truer in ecommerce. Images capture the consumer’s attention and allow them to connect with the product...

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Digital Shelf Summit 2025

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6 minute read

Ecommerce Leaders: PepsiCo Shares Strategies for Leading Transformation and Growth

Consumers remain largely optimistic about the economy but still plan to spend less across many discretionary categories, according to McKinsey & Company.

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Artificial Intelligence

|

10 minute read

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...

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Ecommerce Operations

|

10 minute read

Digital Commerce Strategies: The Kraft Heinz Company and DCG Share Zero-Cost Tactics To Boost Sales and Profitability

Everyone wants profitable ecommerce growth. But how can brands maximize it without torching their budget?

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Omnichannel Commerce Strategy

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9 minute read

Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy

If you thought Gen Z was hard to keep up with, meet Gen Alpha, the newest generation of shoppers influencing everything from what snacks end up in the cupboard to which...

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Ecommerce Operations

|

3 minute read

Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]

Pipe17, in collaboration with leading partners Salsify, izba, Slotted, Big Commerce, and Loop, presents a comprehensive playbook to help brands navigate supply chain...

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Omnichannel Commerce Strategy

|

8 minute read

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...

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Ecommerce Marketing

|

9 minute read

Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”

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Ecommerce Marketing

|

6 minute read

How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...

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Ecommerce Marketing

|

21 minute read

Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...

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Ecommerce Marketing

|

5 minute read

How To Build an Ecommerce Marketing Calendar

For most ecommerce brands, staying ahead of top sales moments isn’t about working harder — it’s about working with intention.

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Ecommerce Marketing

|

12 minute read

The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why

Some purchases are carefully considered. Others, not so much.

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Ecommerce Marketing

|

10 minute read

What Does It Take To Have a Good Brand Reputation in 2025?

Brands should have the opposite mentality of Joan Jett, who doesn’t give a damn about her reputation. Especially since 69% of shoppers cite brand reputation in their top...

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Ecommerce Trends

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11 minute read

What Is Commerce Media — and How Can It Optimize Your Marketing Spend?

Your product? On point. Your brand story? Snatched. But your advertising approach? Anarchy. Which means your marketing spend? Squandered.

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Digital Shelf Summit 2025

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3 minute read

2025 Digital Shelf Summit: Building Omnichannel Growth and Future-Ready Strategies

Day three of the 2025 Digital Shelf Summit, hosted by the Digital Shelf Institute (DSI), offered tools, trends, and tactics needed to thrive in a world full of always-on...

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Digital Shelf Summit 2025

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5 minute read

2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues

Day two of the 2025 Digital Shelf Summit delivered bold insights, practical strategies, and inspiring momentum to help brands win on the digital shelf.

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Ecommerce Marketing

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17 minute read

Sales and Discounts: Research-Backed Strategies That Shoppers Can't Resist

Let’s talk numbers for a minute because the stats behind shopper behavior say a lot.

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Digital Shelf Summit 2025

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5 minute read

2025 Digital Shelf Summit: Lessons From Salsify Academy Day and the Digital Transformer Awards

The 2025 Digital Shelf Summit kicked off on Monday, April 7, with actionable, hands-on training and the Digital Transformer Awards.

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Ecommerce Trends

|

4 minute read

Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q2 2025 [DOWNLOAD]

The second quarter (Q2) lends itself to summer (Q3) promotional planning and half-yearly goal adjustments. Temperatures near you are likely heating up (hopefully within...

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Ecommerce Technology

|

7 minute read

Bridge the Product Information Gap: How a Digital Catalog Ensures Every Stakeholder Is on the Same Page

Work grinds to a halt when you can’t find the right product data or discover that the data you’re looking at differs from what your colleague sees.

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