Salsify Ecommerce Blog
Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.
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Artificial Intelligence
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3 minute read
Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]
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Omnichannel Commerce Strategy
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9 minute read
Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy
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Omnichannel Commerce Strategy
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8 minute read
Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work
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Ecommerce Trends
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9 minute read
Consumer Spending Trends: How Much Will Holiday Shoppers Spend in 2025?
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Ecommerce Trends
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7 minute read
Ecommerce Trends: 5 High-Impact Commerce Trends To Prepare for in the Back Half of 2025
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Artificial Intelligence
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10 minute read
Could AI in Retail Reduce Post-Holiday Returns?
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Holiday Strategy
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4 minute read
Is Your Product Content Ready for Holiday Ecommerce? Last-Minute Checklist
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Product Page Optimization
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5 minute read
How To Build a Winning Amazon Strategy for the Holidays
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Ecommerce Marketing
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25 minute read
What Are the Most Important Retail Holidays and Ecommerce Events in 2025?
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Digital Shelf Summit 2025
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8 minute read
Content Automation Strategies: PepsiCo and Kids2 Share Scalable Tactics To Speed Content Creation and Drive Sales
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Holiday Strategy
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6 minute read
What Is the Best Ecommerce Team Structure for the Holiday Season?
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PIM
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7 minute read
When PIM and DAM Meet: Streamlining Product Content for Speed and Scale
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Product Page Optimization
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8 minute read
Building the AI-Ready Product Experience: From PDPs to Personalized Journeys
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Digital Shelf Summit 2025
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6 minute read
Ecommerce Leaders: PepsiCo Shares Strategies for Leading Transformation and Growth
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Artificial Intelligence
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11 minute read
Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value
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Artificial Intelligence
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3 minute read
Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]
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Artificial Intelligence
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10 minute read
AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center
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Ecommerce Operations
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10 minute read
Digital Commerce Strategies: The Kraft Heinz Company and DCG Share Zero-Cost Tactics To Boost Sales and Profitability
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Omnichannel Commerce Strategy
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9 minute read
Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy
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Ecommerce Operations
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3 minute read
Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]
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Omnichannel Commerce Strategy
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8 minute read
Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work
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Ecommerce Marketing
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9 minute read
Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape
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Ecommerce Leadership and Teams
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12 minute read
Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure
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Ecommerce Marketing
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6 minute read
How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events
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Ecommerce Marketing
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21 minute read
Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'
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Ecommerce Technology
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10 minute read
Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency
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Artificial Intelligence
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12 minute read
Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper
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Ecommerce Marketing
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5 minute read
How To Build an Ecommerce Marketing Calendar
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Artificial Intelligence
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11 minute read
Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search
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Ecommerce Marketing
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12 minute read
The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why
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Ecommerce Marketing
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10 minute read
What Does It Take To Have a Good Brand Reputation in 2025?
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Ecommerce Trends
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11 minute read
What Is Commerce Media — and How Can It Optimize Your Marketing Spend?
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Digital Shelf Summit 2025
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3 minute read
2025 Digital Shelf Summit: Building Omnichannel Growth and Future-Ready Strategies
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Digital Shelf Summit 2025
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5 minute read
2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues
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Ecommerce Marketing
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17 minute read
Sales and Discounts: Research-Backed Strategies That Shoppers Can't Resist
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Digital Shelf Summit 2025
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5 minute read
2025 Digital Shelf Summit: Lessons From Salsify Academy Day and the Digital Transformer Awards
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Ecommerce Trends
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4 minute read
Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q2 2025 [DOWNLOAD]
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Ecommerce Technology
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7 minute read
Bridge the Product Information Gap: How a Digital Catalog Ensures Every Stakeholder Is on the Same Page
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Artificial Intelligence
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11 minute read
AI in Product Information Management (PIM): Cut Through the Hype To Find Real Revenue Impact
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Shopping Events and Holidays
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6 minute read
Beyond Amazon: Multichannel Sales Strategies for Prime Day Alternative Sales
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Ecommerce Technology
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14 minute read
Is Your Organization Ready for PXM? 5 Signs It's Time To Evolve Beyond PIM
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Artificial Intelligence
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6 minute read
How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience
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Ecommerce Technology
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8 minute read
Artificial Intelligence for Ecommerce: KPIs and Metrics Leaders Need To Track Success
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Ecommerce Marketing
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8 minute read
Prime Day Is Coming: A 5-Step Strategic Preparation Playbook for Brands
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Ecommerce Technology
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7 minute read
Artificial Intelligence for Ecommerce: A 7-Step Implementation Road Map for Leaders
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Ecommerce Technology
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17 minute read
Artificial Intelligence in Ecommerce: Real-World Examples of How AI Is Transforming the Industry
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Salsify News
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3 minute read
IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report
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Ecommerce Technology
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7 minute read
How To Do Generative Engine Optimization (GEO) for Ecommerce
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Artificial Intelligence
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9 minute read
What Is Generative Engine Optimization (GEO) for Ecommerce?
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Ecommerce Technology
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11 minute read
How To Fortify Your Ecommerce Infrastructure for Modern Shoppers
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Product Page Optimization
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11 minute read
How To Fix These Top Product Page Conversion Killers
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Ecommerce Trends
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6 minute read
How Brands Can Prepare for the Digital Product Passport
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Ecommerce Technology
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18 minute read
How To Use Generative AI in Ecommerce — and Keep Your Cool
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Ecommerce Operations
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5 minute read
What Is the Digital Product Passport?
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Ecommerce Marketing
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10 minute read
Ecommerce Strategies for a Successful Valentine’s Day Shopping Season
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Ecommerce Trends
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12 minute read
Why Shoppers Love In-Store Mobile Shopping — and How To Make It Work for Your Brand
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Consumer Research 2025
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7 minute read
Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why
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Artificial Intelligence
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6 minute read
What Is an AI Chatbot? (And More on AI Shopping Assistants)
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Ecommerce Leadership and Teams
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8 minute read
Strategic Planning Secrets Every Ecommerce Leader Should Know
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Ecommerce Trends
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10 minute read
Consumer Buying Behavior: How Have Spending Habits Changed in 2025?
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Ecommerce Trends
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10 minute read
Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent
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Ecommerce Marketing
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10 minute read
Top Ecommerce Trends To Watch in 2025
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Ecommerce Trends
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10 minute read
How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales
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Ecommerce Trends
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7 minute read
67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why
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Product Page Optimization
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14 minute read
Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales
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Ecommerce Trends
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5 minute read
2025 Consumer Research Report Unpacks Crucial Shopper Insights
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Ecommerce Marketing
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18 minute read
Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends
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Salsify
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14 minute read
How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization
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Social Commerce
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19 minute read
How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers
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Ecommerce Trends
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23 minute read
Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers
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Ecommerce Trends
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8 minute read
The Top 10 Consumer Trends To Watch in 2025
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Ecommerce Marketing
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9 minute read
Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers
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Ecommerce Marketing
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10 minute read
What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?
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Consumer Research 2025
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14 minute read
Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why
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Ecommerce Marketing
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13 minute read
New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?
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Salsify
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7 minute read
The Future of Household Spending: New Data Shows Who Controls and Influences Budgets
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Ecommerce Technology
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10 minute read
What Are the Most Exciting Innovations Reshaping Grocery Retail?
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Salsify
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13 minute read
10 Creative Tactics To Maximize Ecommerce Profitability
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Salsify
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8 minute read
What Are Inclusive Design Products?
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Artificial Intelligence
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7 minute read
How Could AI Support Pricing, Demand Forecasting, and Inventory Planning?
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Product Page Optimization
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11 minute read
What Are the Benefits of Complete Product Content?
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Ecommerce Marketing
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8 minute read
What Is a Request for Proposal (RFP)? RFP Template for PXM Solutions [DOWNLOAD]
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Enhanced Content
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11 minute read
What Are the Proven Best Practices for Complete Product Content?
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Salsify
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3 minute read
Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q4 2024 [DOWNLOAD]
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Ecommerce Marketing
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9 minute read
Ecommerce Strategies for a Successful Halloween Shopping Season
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Ecommerce Leadership and Teams
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7 minute read
How To Navigate Common Challenges in Joint Business Planning for Ecommerce Success
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Ecommerce Leadership and Teams
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17 minute read
Ecommerce Budget Planning: Budget Allocation Across Channels and Activities
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Salsify
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5 minute read
Exploring PIM vs. PXM Solutions? Expert Tips for Choosing the Best Option
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Ecommerce Marketing
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14 minute read
Ecommerce Budget Planning: SMART Goals for Business
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Ecommerce Leadership and Teams
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8 minute read
Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan
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Ecommerce Marketing
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8 minute read
What Is Inclusive Marketing?
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Ecommerce Marketing
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13 minute read
Ecommerce Budget Planning: How To Conduct In-Depth Ecommerce Competitor Analysis and Market Research
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Product Page Optimization
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15 minute read
What Is a PDP? A Breakdown and Best Practices for Ecommerce
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Ecommerce Marketing
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9 minute read
5 Winning Ecommerce Customer Acquisition Strategies for Brands
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Ecommerce Marketing
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26 minute read
Influence or Illusion? Exploring the True ROI of Ecommerce Influencers
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PIM
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5 minute read
PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]
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Salsify
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8 minute read
‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy
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Product Page Optimization
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8 minute read
Essential Product Page Optimization Strategies To Drive Digital Shelf Success
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Ecommerce Marketing
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7 minute read
How To Manage Marketing Spend and Conduct an Ecommerce ROI Analysis
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Omnichannel Commerce Strategy
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14 minute read
5 Successful Ecommerce Strategies and Back-to-School Marketing Ideas
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Digital Shelf Summit 2024
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5 minute read
Summit Spotlight: How To Unlock B2B Revenue Growth Through a Connected Ecosystem
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Digital Shelf Summit 2024
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3 minute read
Summit Spotlight: How To Advance Data Quality and Organizational Governance
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GDSN Data Pool
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5 minute read
Summit Spotlight: GDSN Data Pool Best Practices To Drive Success
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Holiday Strategy
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10 minute read
Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year?
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Enhanced Content
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4 minute read
Summit Spotlight: How Enhanced Content Engages Customers and Drives Sales
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Holiday Strategy
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9 minute read
Where Do Holiday Shoppers Turn for Gift Inspiration — and What Do They Plan To Buy This Year?
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Holiday Strategy
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5 minute read
Holiday Shopping Season: When Will Holiday Shoppers Start Spending?
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Holiday Strategy
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13 minute read
Holiday Shopping Insights: Why 61% of Shoppers Plan To Treat Themselves This Season
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Enhanced Content
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16 minute read
What Is Amazon A+ Content?
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Holiday Strategy
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11 minute read
How To Build a Winning Amazon Advertising Strategy for Prime Day
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Omnichannel Commerce Strategy
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14 minute read
What Are the Different Holiday Shopper Styles?
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Product Page Optimization
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5 minute read
Amazon Prime Day 2024: How To Get Your Product Content Ready
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Holiday Strategy
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7 minute read
Consumer Spending Trends: How Much Will Holiday Shoppers Spend This Year?
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Food and Beverage Brands
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11 minute read
Crash Course: Breaking Down FDA Labeling Requirements for Grocery Brands
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Ecommerce Marketing
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8 minute read
How To Prepare Your Products To Sell on Google
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Ecommerce Marketing
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5 minute read
How Amazon Wins Consumer Trust
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Salsify
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6 minute read
What Is the Importance of Curating Your Own Brand Story?
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Holiday Strategy
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3 minute read
Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]
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Ecommerce Marketing
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6 minute read
7 Creative Black Friday Marketing Strategies for Brands
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Salsify
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10 minute read
What Is Rich Product Content?
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Product Page Optimization
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23 minute read
8 Brand Story Examples From Leading Brands
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Product Page Optimization
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7 minute read
Summit Spotlight: Infusing AI Into the DNA of Your Content Strategy
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Digital Shelf Summit 2024
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4 minute read
Summit Spotlight: Tech Stack Consolidation Potential Through Retail Network Expansion Acceleration
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Product Page Optimization
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10 minute read
What Is a Brand Story? (With a Brand Story Template)
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Digital Shelf Summit 2024
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6 minute read
Summit Spotlight: Aligning Business Priorities With Executional Strategy To Advance Your Digital Program
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Ecommerce Research and Data
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9 minute read
Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail
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PIM
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7 minute read
What Are the Limitations of Classic PIM Solutions?
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Omnichannel Commerce Strategy
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13 minute read
What Is a Lifestyle Brand? (With Examples of Winning Strategies)
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Holiday Strategy
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8 minute read
How To Create the Best Retail Product Display for the Holidays
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Salsify
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8 minute read
5 Consumer Insights on How and Why Busy Parents Buy
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Ecommerce Leadership and Teams
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9 minute read
What Is the Best Ecommerce Team Structure?
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Omnichannel Commerce Strategy
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9 minute read
8 Quick Ecommerce Tips for SEO for Product Pages
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Product Page Optimization
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10 minute read
10 Brand Examples of Click-Driving Product Images, Videos, and More To Inspire
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Digital Shelf Summit 2024
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5 minute read
Summit Spotlight: Salsify Leaders Share How To Advance to the Next Decade of the Digital Shelf
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Omnichannel Commerce Strategy
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6 minute read
Omnichannel Strategy: Here Are the Top 3 Drivers of Omnichannel Profitability
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Salsify
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8 minute read
Digital-Influenced Retail Will Describe 70% of U.S. Sales by 2027 — What Does This Mean for Brands?
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Retailers
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8 minute read
How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?
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Omnichannel Commerce Strategy
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14 minute read
Ecommerce Marketing Trends: What Can Brands Learn From the Success of the 'Stanley Cup'?
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Social Commerce
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16 minute read
Social Media Commerce and the Growing Social Shopping Renaissance
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Product Page Optimization
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7 minute read
How a PIM Solution Drives Top-Line Growth By Managing Product Experiences
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Salsify
|
2 minute read
What Is the Next Generation of Product Experience Management (PXM)? [DOWNLOAD]
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Salsify
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7 minute read
7 Surprising Online Shopping Trends Brands Should Lean Into
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Omnichannel Commerce Strategy
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14 minute read
Best Ecommerce Experience and Best Retail Experience Examples From Global Brands and Retailers
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Salsify
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7 minute read
How To Build a Winning Ecommerce Tech Stack
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Product Page Optimization
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4 minute read
How To Preserve Image Quality For Richer Product Images
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Omnichannel Commerce Strategy
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15 minute read
10 Tips for Spring Cleaning Your 2024 Ecommerce Strategy
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Salsify
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7 minute read
Recession 2024? How Shoppers Are Responding to Economic Shifts
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Product Page Optimization
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17 minute read
Behind TikTok Viral Products: Here Are the Makings of a Viral Product
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Omnichannel Commerce Strategy
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9 minute read
How To Use Amazon A+ Content to Boost Sales
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Ecommerce Marketing
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18 minute read
What You Can Learn From the Most Trusted Brands
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Artificial Intelligence
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13 minute read
AI Ecommerce: Experts Share What Makes a Winning Strategy
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PIM
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9 minute read
7 PIM Tools and Features to Look for in Your Software
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2024 Consumer Research
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8 minute read
How To Build Brand Trust From Cart to Checkout
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Salsify
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15 minute read
Augmented Reality in Retail: How (and Why) It Works
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Omnichannel Commerce Strategy
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11 minute read
3 Top Influencer Brand Partnerships
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Ecommerce Marketing
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7 minute read
Meet the ‘Goldilocks Shopper’: How ‘Just Right’ Omnichannel Experiences Can Help Brands
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Salsify
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5 minute read
How Brand Collaborations With Retailers Drive Business Results
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Ecommerce Research and Data
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7 minute read
How Much Time Do Shoppers Spend in the Consumer Buying Journey?
Read More
Salsify
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8 minute read
How To Choose the Best PIM Software
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Omnichannel Commerce Strategy
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5 minute read
Why Omnichannel Commerce Is Now Essential for Food and Beverage Brands
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Salsify News
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2 minute read
Salsify Certification Program: Customer and Partner Training
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2024 Consumer Research
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8 minute read
What Drives the Consumer Purchase Decision Process?
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Ecommerce Leadership and Teams
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9 minute read
How Every Team Benefits From a Single Source of Truth for Product Content
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Salsify News
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4 minute read
How Salsify Digital Asset Experience Improves Your Brand’s Storytelling
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Salsify
|
7 minute read
Starting a DTC Business: 4 Tips for Success
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2024 Consumer Research
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3 minute read
2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights
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Salsify
|
7 minute read
4 Winning Retail and Brand Partnership Examples
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2024 Consumer Research
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9 minute read
2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products
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Ecommerce Technology
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8 minute read
Order Tracking Suits You: Trends in Shipping and Delivery Per Shoppers
Read More
Product Page Optimization
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11 minute read
High-Converting Product Pages: How To Drive Clicks From Search
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Retailers
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7 minute read
How To Build Successful Retail Partnerships: A Step-by-Step Guide
Read More
Retailers
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11 minute read
3 of the Best Fashion Brand Collaborations
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Product Page Optimization
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10 minute read
Amazon Best Practices and Amazon Product Detail Page Best Practices
Read More
2024 Consumer Research
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6 minute read
Online Shopping vs. In Store Shopping: Why Are Shoppers Turning to Ecommerce?
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Social Commerce
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8 minute read
5 Beauty Ecommerce Brands Engaging in Social Commerce
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Salsify
|
7 minute read
First-Party vs. Second-Party vs. Third-Party Data: What’s the Difference?
Read More
GDSN Data Pool
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10 minute read
How to Set Up Retail Product Feeds
Read More
Ecommerce Research and Data
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12 minute read
Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?
Read More
Omnichannel Commerce Strategy
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6 minute read
How To Achieve Success With Salsify Workflow
Read More
Ecommerce Research and Data
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10 minute read
Consumer Buying Behavior: How Have Spending Habits Changed in 2024?
Read More
Salsify
|
10 minute read
Amazon Vendor Central: How To Become an Amazon Vendor
Read More
Salsify
|
5 minute read
Amazon B2B: The Pros and Cons of Amazon Business
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Ecommerce Marketing
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8 minute read
10 Creative Strategies for Customer Retention in Ecommerce
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Salsify
|
9 minute read
How To Win on Walmart Marketplace
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Artificial Intelligence
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9 minute read
How Are Shoppers Using Ecommerce AI Tools?
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Omnichannel Commerce Strategy
|
10 minute read
5 Brands With the Best Digital Experiences
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Salsify
|
11 minute read
Top Trends in Retail To Watch
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Ecommerce Leadership and Teams
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3 minute read
Salsify Certification Program: Foundations Training Path for Partners and Customers
Read More
Product Page Optimization
|
9 minute read
Baby Boomers’ Shopping Habits: What Do They Want From Brands?
Read More
Salsify
|
19 minute read
Steal These Emails: 8 Product Recommendation Emails That Convert
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Omnichannel Commerce Strategy
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10 minute read
10 Ecommerce Growth Hacks To Drive Online Sales, Customer Engagement, and Brand Visibility
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Ecommerce Leadership and Teams
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3 minute read
Salsify Certification Program: Syndication Training
Read More
Salsify
|
10 minute read
Amazon Influencers 101: Could They Be Valuable for Your Brand?
Read More
PIM
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14 minute read
Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM
Read More
Omnichannel Commerce Strategy
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26 minute read
Trend Forecasting: Top 10 Consumer Trends To Watch in 2024
Read More
Salsify
|
13 minute read
Top Trends in Ecommerce To Watch in 2024
Read More
Product Page Optimization
|
14 minute read
Amazon Seller Central: How To Become a Seller on Amazon
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Omnichannel Commerce Strategy
|
7 minute read
PXM vs. PIM: What Are the Differences?
Read More
Ecommerce Marketing
|
9 minute read
What Does ‘Brand Loyalty’ Mean to Modern Shoppers?
Read More
Salsify News
|
2 minute read
Forrester Names Salsify a 2023 Leader in Product Information Management (PIM)
Read More
Product Page Optimization
|
17 minute read
Click, Shoot, Sell: Product Photography Tips and Tricks
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Salsify
|
9 minute read
Top 10 Strategies To Reduce Your Shopping Cart Abandonment Rate
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Salsify
|
5 minute read
Why Is It Beneficial To Use Digital Catalogs?
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