Salsify Ecommerce Blog

Ecommerce Technology

|

10 minute read

How To Bridge the AI Trust Gap Within Your Organization

While leaders are racing to implement AI, employees are more hesitant about the potential impact on their work and livelihoods.

Read More

Ecommerce Marketing

|

7 minute read

Top 5 B2B Ecommerce Trends in 2026: Modern Intelligence, Trust, and Buying

The global business-to-business (B2B) ecommerce market is rapidly growing and is projected to reach $62.2 trillion by 2030, according to Capital One Shopping.

Read More

Retailers

|

2 minute read

Distributors: Stop Trying to Fix Your Suppliers — Here’s What to Do Instead

Read More

Ecommerce Research and Data

|

8 minute read

How Much Time Do Shoppers Spend in the Consumer Buying Journey?

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...

Read More

Artificial Intelligence

|

14 minute read

What It Takes To Build Shopper Trust in AI Agents and Agentic Commerce

Agentic commerce isn’t a futuristic concept floating around innovation decks and keynotes anymore.

Read More

Ecommerce Technology

|

11 minute read

How the Right B2B Ecommerce Solutions Can Drive Digital Transformation

The line between ecommerce and brick-and-mortar stores is blurring.Consumers now expect a hybrid in-store experience that combines the see-it, touch-it, try-it benefits of...

Read More

Ecommerce Technology

|

9 minute read

Picture Imperfect: The Threat of Deepfakes and How To Protect Your Brand

Deepfakes are realistic pieces of content, such as videos, audio, or text, that have been generated or manipulated by AI.

Read More

Ecommerce Technology

|

8 minute read

How To Do Generative Engine Optimization (GEO) for Ecommerce

Google handles more than 8 billion searches per day, according to Exploding Topics. That’s a whopping 96,000 searches each second — a volume that shows why search engine...

Read More

Product Page Optimization

|

9 minute read

How To Do Answer Engine Optimization (AEO) for Ecommerce

Today’s search engines are fielding questions about your brand, your products, your return policy, and a range of other details — often before customers ever visit your...

Read More

Ecommerce Leadership and Teams

|

3 minute read

Salsify Certification Program: Foundations Training Path for Partners and Customers

The Salsify Foundations Certification is an introduction to Salsify, its features, and how Salsify helps customers win on the digital shelf. It’s designed for customers,...

Read More

Ecommerce Marketing

|

25 minute read

What Are the Most Important Retail Holidays and Ecommerce Events in 2026?

Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...

Read More

Ecommerce Trends

|

12 minute read

Cross-Border Ecommerce: How Third-Party Validation, Reviews, and Transparent Policies Drive Consumer Confidence

Buying from a brand you already know is easy. Buying from a merchant you’ve never heard of in another country, operating under different rules, time zones, and expectations,...

Read More

Product Page Optimization

|

25 minute read

8 Brand Story Examples From Leading Brands

Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values —...

Read More

Salsify

|

15 minute read

Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Read More

Ecommerce Trends

|

9 minute read

The Latest in Comparison Shopping: What Comes After AI-Powered Shopping Guides?

Comparison shopping was once an “all too human” exercise. Shoppers searched, contrasted specs, scanned reviews, and weighed tradeoffs before settling on the right product.

Read More

Ecommerce Marketing

|

12 minute read

How Brands Can Use Digital Product Passports To Promote Sustainable Commerce and Build Consumer Trust

This year, Digital Product Passports (DPPs) will become mandatory across the European Union, initially rolling out to categories such as apparel, electronics, batteries, and...

Read More

Omnichannel Commerce Strategy

|

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Read More

Ecommerce Trends

|

9 minute read

How the Pantone Color of the Year Affects Brand Strategy

Our color preferences subconsciously — and consciously — shape our worldview, influence our choices, and tinge our memories.

Read More

Ecommerce Trends

|

9 minute read

How Shoppers Determine Product Quality and Value

Considering the wide-ranging economic pressures facing online shoppers today, it’s easy to forget that most aren't simply choosing the cheapest options by default.

Read More

Ecommerce Trends

|

9 minute read

Shaping Your 2026 Social Media Strategy: Who Still Shops Social? Plus, the Latest in Influencer and Live-Shopping Trends

According to Precedence Research , the social commerce market is expected to reach nearly $27 trillion by 2034. This makes social media still one of the most effective...

Read More

Artificial Intelligence

|

11 minute read

How AI Shopping Is Affecting B2B Buying Behavior and Loyalty Across Audience Groups

AI is big business, and offers an opportunity for B2B brands — if they can get it right.

Read More

Ecommerce Trends

|

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Read More

Ecommerce Trends

|

13 minute read

The Top 10 Consumer Trends To Watch in 2026

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Read More

Ecommerce Marketing

|

16 minute read

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Read More

Omnichannel Commerce Strategy

|

13 minute read

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

Read More

Ecommerce Trends

|

10 minute read

How Legacy Brands Can Appeal to New Audiences

Legacy brands begin with advantages that most companies would kill for: name recognition, built-in trust, and a proven history of delivering on customer expectations.

Read More

Ecommerce Leadership and Teams

|

3 minute read

Salsify Certification Program: Syndication Training

The Salsify Syndication Certification offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information...

Read More

Ecommerce Trends

|

12 minute read

5 Tips To Help Brands Reach Increasingly Budget-Conscious Shoppers

Shoppers aren’t spending like they used to, and it’s not because they don’t want to.

Read More

Artificial Intelligence

|

5 minute read

2026 Consumer Research Report Reveals AI Trust Gap, Gen Alpha Trends, and Product Preferences

Salsify publishes its 2026 consumer research report — a survey of nearly 3,000 respondents in the U.S., U.K., and Canada — spotlighting consumer behavior toward brands,...

Read More

Consumer Research 2026

|

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Read More

Product Page Optimization

|

10 minute read

Why Do Shoppers Consider Images and Videos the Most Important Product Page Elements?

Shoppers’ brains weren’t designed to make purchasing decisions from a handful of pixelated thumbnails. But in 2026, a surprising number of customer journeys still expect...

Read More

Social Commerce

|

10 minute read

Curated Commerce: How Shopping Apps Can Boost Sales

You already have to choose what’s for dinner every night (for the rest of your life), and sometimes the thought of making one more decision — even a small one — can cause...

Read More

Ecommerce Trends

|

13 minute read

The State of Secondhand Shopping: Circular Commerce Trends and Consumer Insights

If it feels like everyone you know is suddenly more careful with their spending, it’s because they are. Shoppers are feeling the ripple effects of global trade shifts, and...

Read More

Ecommerce Trends

|

9 minute read

How To Kick Shopping Cart Abandonment to the Curb

Customer attention is difficult to grab and harder to keep, so it’s no surprise that many brands fall at the final hurdle.

Read More

Ecommerce Trends

|

6 minute read

Gen Alpha Trends: How the Next Generation Influences Buying Behavior and Decisions

Gen Alpha, the generation born between 2010 and 2024, is the largest generation ever at 2 billion strong, according to science news outlet PsyPost.

Read More

Artificial Intelligence

|

6 minute read

Do Brands Need Social Media Influencers In The Age of AI?

Thanks to the emergence of AI tools, shoppers are now routinely engaging in behavior that would've sounded straight out of a sci-fi script only a short few years ago.

Read More

Ecommerce Trends

|

17 minute read

How Can Brands Align With Consumers’ New Year’s Resolutions?

New Year’s resolutions are one of the most predictable consumer behavior patterns of the year. Every January, people hit that collective “fresh start” button where they hope...

Read More

Ecommerce Marketing

|

8 minute read

5 Ecommerce Tips To Help Marketers Enter the New Year Stress-Free

From AI-powered shopping and retail media to omnicommerce, brands have explored several strategies to drive digital shelf growth this year.

Read More

Ecommerce Research and Data

|

5 minute read

How Many Digital Sales Channels Do Shoppers Review Before Purchasing Products?

Today’s shoppers aren’t exactly new to digital sales channels or the way brands use them to communicate. In fact, they’re becoming more discerning and sophisticated than ever...

Read More

Artificial Intelligence

|

9 minute read

What the Data Says About Consumer Interest in AI Shopping Agents

Imagine an AI that can shop for you because it knows what products you like and what prices fit your budget.

Read More

Ecommerce Technology

|

8 minute read

How Retailers Can Use Geolocation To Create Personalized Shopping Experiences

Consumers’ preferred shopping channels may alternate from year to year — according to Salsify’s latest survey, they primarily buy new brands and products at physical stores —...

Read More

Ecommerce Trends

|

7 minute read

3 Examples of a Personalized Shopping Experience and How To Create Them

Competition on the digital shelf is fierce, and shoppers have seemingly infinite options. If they don’t feel seen by your brand, they’ll happily take their business elsewhere.

Read More

Ecommerce Marketing

|

8 minute read

Why Companies Rebrand and How To Successfully Pivot

Are you in your glow-up era? If you’re wondering what that even means, a glow-up typically refers to transforming or elevating one’s appearance. But it’s not exclusionary to...

Read More

Artificial Intelligence

|

7 minute read

Navigating Digital Minimalism During the Rise of AI

These days, the ink spilled on AI is enough to short out your newsfeed.

Read More

Product Page Optimization

|

8 minute read

Updating Your Ecommerce Product Content During and After the Holidays

Ask any successful ecommerce company how to win the holiday season, and part of their answer will likely include preparing early.

Read More

Ecommerce Technology

|

10 minute read

AI Chatbot for Ecommerce: Conversational AI Assistants Aren't Just for Shoppers

Generative AI (GenAI) is changing the way shoppers find what they want. According to Salsify’s “ Ecommerce Pulse Report: Q4 2025 ,” 54% of customers have used an AI...

Read More

Ecommerce Trends

|

11 minute read

Why More Consumers Lean Brand Agnostic and How To Win Them Back

Salsify’s “Ecommerce Pulse Report: Q4 2025” found that 72% of shoppers have bought a product from a new brand instead of their typical go-to in the past year.

Read More

Ecommerce Technology

|

11 minute read

Defining Agentic Shopping and the New Commerce Era

Just a few years ago, the idea of an artificial intelligence (AI) tool influencing our purchases sounded very sci-fi. Today, it’s just your average Tuesday.

Read More

Ecommerce Trends

|

12 minute read

Research Spotlight: Buying Behavior Trends of Food and Beverage Online Shoppers

Buying journeys are complex, rarely moving from point A to point B without an alphabet soup of touchpoints in between.

Read More

Ecommerce Trends

|

10 minute read

The Price vs. Brand Trust Paradox: Why 87% of Shoppers Will Pay More for Trusted Brands Despite Price Sensitivity

While cost remains a top priority for consumers — 55% say they’ll choose a different brand over their go-to for a better price or promotion — Salsify’s “Ecommerce Pulse...

Read More

Ecommerce Technology

|

7 minute read

How AI Shopping Tools Influence Product Discovery and Customer Engagement

Remember when Google was a shopper’s best friend for product discovery?

Read More

Ecommerce Trends

|

11 minute read

How To Drive Brand Advocacy in the Era of Consumer Social Responsibility

Shoppers aren’t the same as they were even a few years ago. They’re more value-driven, more outspoken, and far less likely to stick with one “go-to” brand just because it’s...

Read More

Ecommerce Marketing

|

12 minute read

How To Create Personalized Shopping Experiences for a Zero-Party Data Strategy

It’s no secret that evolving data privacy rules and the (slow) phase-out of third-party cookies have made it more challenging for brands to connect with customers.

Read More

Ecommerce Technology

|

7 minute read

The Rise of Reddit? What Brands Should Know About Reddit Ecommerce and Its Impact on the New AI-Powered Buying Journey

Google used to feel like magic: type in a question, get a clean list of answers. Bada bing, bada boom.

Read More

Ecommerce Research and Data

|

8 minute read

New Consumer Research: How Will Consumer Spending Habits Change in 2026?

It’s fair to say the past few years have been anything but steady for ecommerce.

Read More

Retailers

|

9 minute read

How Frequently Do Retailer Requirements Change — and How Can Brands Keep Up?

Listing products with multiple retailers opens your business up to a wider pool of customers and increases visibility across your product range — all good things.

Read More

Ecommerce Technology

|

13 minute read

Ecommerce AI: What Does 'Google Zero' Mean for Brands?

If you’re an ecommerce-focused brand, it probably feels like artificial intelligence (AI) has pitched a tent in your home office, altering how your marketing team looks at...

Read More

Digital Shelf Summit 2025

|

8 minute read

Storyselling Across Every Channel: Nestlé and QuickFire Share Content Strategy Wins

Brand storytelling has always been part of great marketing, but a good story isn’t enough if it doesn’t sell. The process has evolved into something more practical,...

Read More

Salsify News

|

4 minute read

How To Prepare Your Brand for 2026: Key Consumer Behavior Changes Revealed

Don’t expect shoppers to be loyal in 2026 — they’re willing to switch brands to meet their needs, increasingly likely to interact with reviews, and use AI for product...

Read More

Ecommerce Technology

|

7 minute read

Generative AI in Ecommerce: How Smart Brands Are Moving Past the ‘Trough of Disillusionment’

The initial excitement for generative AI (GenAI) has cooled. And now many brands that invested in early experiments are asking a fair question: Where’s the business value...

Read More

Ecommerce Technology

|

9 minute read

AI Tools for Ecommerce Are Reshaping Product Discovery — Here's How To Keep Up

Product discovery and research have shapeshifted from infomercials and paper catalogs to a mostly online endeavor fueled by algorithms, artificial intelligence (AI), and...

Read More

Ecommerce Trends

|

6 minute read

How Spin Master Anticipates and Adapts to Consumer Behavior Changes

Ecommerce changes fast — and the changes don’t stop coming: One month, demand may show up in places you’d never expect. Next, a new channel or platform might force you to...

Read More

Digital Shelf Summit 2025

|

7 minute read

Panasonic, WD-40, and Clerdata Share How To Drive Retail Media ROI Through Incremental Measurement Strategies

Incremental return on investment (ROI) can make or break retail media sales strategies. Yet, according to eMarketer, 36% of consumer packaged goods (CPG) companies struggle...

Read More

Digital Shelf Summit 2025

|

5 minute read

Kroger Precision Marketing and Kellanova Share How To Drive Incremental Growth Through Advanced Audience Targeting

The word “incrementality” shows up in almost every retail media report. But without a clear baseline for organic growth, it’s hard to tell if a campaign actually delivered...

Read More

Digital Shelf Summit 2025

|

10 minute read

New Product Launch Evolution: BIC and Profitero Share How To Lead With Omnichannel Digital Shelf Tactics

Launching a new product has always been a high-stakes game. Get it right, and you’ve got a growth engine that can lift your entire category. Get it wrong, and you’ve sunk...

Read More

Ecommerce Marketing

|

11 minute read

Danone and Campbell’s Snacks Drive Digital Commerce With Organizational Transformation

Digital commerce is gaining market ground totally and proportionally.

Read More

Digital Shelf Summit 2025

|

5 minute read

Alcohol Ecommerce Trends and Tactics: Insights From Jack Daniel’s, Molson Coors, and Treasury Wine Estates

Tending bar is one thing. But have you ever tried to sell the hard stuff online?

Read More

Digital Shelf Summit 2025

|

6 minute read

WD-40 and Amazon Share How To Maximize Brand Growth With Amazon Ads

Your marketing team can have all the dashboards in the world, but if those dashboards are merely confirming what you already believe, they’re ultimately just expensive noise.

Read More

Digital Shelf Summit 2025

|

9 minute read

Making Ecommerce a Shared Language: How To Align Teams Around Your Omnichannel Strategy

If there was one theme that echoed through the halls of the 2025 Digital Shelf Summit (DSS), it was this: Ecommerce is no longer just a channel, it’s the connective tissue of...

Read More

Ecommerce Technology

|

10 minute read

Generative AI for Ecommerce: How GenAI Works With Ecommerce Technologies (Not Against Them)

Three years ago, artificial intelligence (AI) was the big ecommerce business buzzword. Now, it’s the next iteration of these intelligent tools: generative AI (GenAI).

Read More

Salsify News

|

2 minute read

What Is the Role of Ecommerce AI in Product Experience Management? [DOWNLOAD]

Rob Gonzalez, Salsify’s chief strategy officer and innovation officer, and co-founder, wrote a whitepaper to help digital shelf leaders better understand how artificial...

Read More

Ecommerce Trends

|

12 minute read

Nestlé and Allume Share Digital Shelf Lessons for Winning Over Modern Shoppers

The pressure to adapt is already here.

Read More

Ecommerce Technology

|

8 minute read

Ecommerce SEO in the Age of AI: 5 Tips To Keep Product Pages Ranking

For decades, search engine optimization (SEO) has been a critical strategy for companies looking to boost product page rankings and convert more customers. Ecommerce gave...

Read More

Ecommerce Technology

|

13 minute read

How To Adapt Your Tech To Lean Into Consumer Trends

While some trends are short-lived (hopefully the days of mustache finger tattoos are forever behind us), others have lasting power and sway over consumers.

Read More

Ecommerce Technology

|

16 minute read

Agentic AI vs. Generative AI: How Can Brands Prepare Their Product Content for the AI Shopping Revolution?

2025: A year of always-on, “ambient shopping” and artificial intelligence (AI), and, therefore, the impetus of the AI shopping revolution.

Read More

Ecommerce Technology

|

10 minute read

AI in Ecommerce Success: How the Ubique Group Builds Foundations for Innovation and Growth

Generative artificial intelligence (GenAI) powers the next generation of ecommerce. According to McKinsey & Company, 60% of ecommerce leaders are making significant AI...

Read More

Digital Shelf Summit 2025

|

11 minute read

Omnichannel Shopper Loyalty That Lasts: firstmovr and Wellness Pet Share Strategies for Building Unbreakable Customer Bonds

At the 2025 Digital Shelf Summit, Chris Perry, chief learning officer and co-founder at firstmovr, and Jill Rourke, former director of omnichannel marketing for ecommerce at...

Read More

Food and Beverage Brands

|

6 minute read

Integrated Data Strategies: Mondelēz and PepsiCo Leaders Share How Holistic Insights Drive Omnichannel Growth

If your team is still optimizing content in a vacuum, reacting to sales weeks after they happen, or relying on spreadsheets to route supply, it may be high time for a...

Read More

Digital Shelf Summit 2025

|

5 minute read

How Helzberg Achieved Digital Transformation — and Boosted Ecommerce Results

If you’ve ever lost half a day chasing down product images buried in Dropbox folders, spreadsheets, or someone else’s inbox from 2021, you might want to read on.

Read More

Product Page Optimization

|

14 minute read

Product Content Quality: Kroger and Grainger Share Strategies To Transform Customer Experience and Drive Loyalty

Great content doesn’t just look good. It helps customers make confident buying decisions.

Read More

Salsify News

|

4 minute read

Top Predictions for 2025 Holiday Shopping Trends [DOWNLOAD]

A flurry of activity happens in the third quarter (Q3) — most notably, holiday planning and strategizing. It might be too early to let Mariah infiltrate your playlists, but...

Read More

Digital Shelf Summit 2025

|

10 minute read

Retail Media Optimization: NielsenIQ and Skai Share Strategies To Align Insights With Campaign Activation

Retail media is a top priority for brands. According to the State of Retail Media 2025 report, 92% of companies rank this marketing channel as the most important. Challenges...

Read More

Ecommerce Research and Data

|

10 minute read

Holiday Shopping Season: When Will Holiday Shoppers Start Spending?

According to Salsify’s “2025 Holiday Pulse Report,” which surveyed 1,010 consumers across generation groups on their holiday shopping behaviors in the United States (U.S.)...

Read More

Ecommerce Trends

|

10 minute read

Consumer Spending Trends: How Much Will Holiday Shoppers Spend in 2025?

2024 ecommerce holiday spending broke records — with Cyber Week alone hitting $314.9 billion, and total global ecommerce spending hitting $1.2 trillion, according to ...

Read More

Ecommerce Trends

|

7 minute read

Ecommerce Trends: Flywheel Digital Shares 5 High-Impact Commerce Trends To Prepare for What's Next In Commerce

The back half of 2025 has arrived, and ecommerce trends are still changing. From artificial intelligence (AI) to omnichannel expansions to trade tensions, it can be difficult...

Read More

Artificial Intelligence

|

10 minute read

Could AI in Retail Reduce Post-Holiday Returns?

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...

Read More

Holiday Strategy

|

4 minute read

Is Your Product Content Ready for Holiday Ecommerce? Last-Minute Checklist

Brands must have engaging, complete, and thorough product experiences to meet holiday shopping demands.

Read More

Product Page Optimization

|

5 minute read

How To Build a Winning Amazon Strategy for the Holidays

Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...

Read More

Digital Shelf Summit 2025

|

8 minute read

Content Automation Strategies: PepsiCo and Kids2 Share Scalable Tactics To Speed Content Creation and Drive Sales

At Salsify’s 2025 Digital Shelf Summit (DSS) in New Orleans, ecommerce leaders from across the globe gathered to discuss keeping up with the ever-growing demands of the...

Read More

Holiday Strategy

|

6 minute read

What Is the Best Ecommerce Team Structure for the Holiday Season?

Speed is an essential factor in driving holiday sales. Why? Every single moment during the holiday shopping season is a potential sales opportunity.

Read More

PIM

|

7 minute read

When PIM and DAM Meet: Streamlining Product Content for Speed and Scale

The adage “a picture is worth a thousand words” has never been truer in ecommerce. Images capture the consumer’s attention and allow them to connect with the product...

Read More

Product Page Optimization

|

8 minute read

Building the AI-Ready Product Experience: From PDPs to Personalized Journeys

Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “2025 Consumer Research,” 28% of shoppers find AI...

Read More

Digital Shelf Summit 2025

|

6 minute read

Ecommerce Leaders: PepsiCo Shares Strategies for Leading Transformation and Growth

Consumers remain largely optimistic about the economy but still plan to spend less across many discretionary categories, according to McKinsey & Company.

Read More

Artificial Intelligence

|

11 minute read

Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.

Read More

Artificial Intelligence

|

3 minute read

Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...

Read More

Artificial Intelligence

|

10 minute read

AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...

Read More

Ecommerce Operations

|

10 minute read

Digital Commerce Strategies: The Kraft Heinz Company and DCG Share Zero-Cost Tactics To Boost Sales and Profitability

Everyone wants profitable ecommerce growth. But how can brands maximize it without torching their budget?

Read More

Omnichannel Commerce Strategy

|

9 minute read

Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy

If you thought Gen Z was hard to keep up with, meet Gen Alpha, the newest generation of shoppers influencing everything from what snacks end up in the cupboard to which...

Read More

Ecommerce Operations

|

3 minute read

Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]

Pipe17, in collaboration with leading partners Salsify, izba, Slotted, Big Commerce, and Loop, presents a comprehensive playbook to help brands navigate supply chain...

Read More

Omnichannel Commerce Strategy

|

8 minute read

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...

Read More

Ecommerce Marketing

|

9 minute read

Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”

Read More

Ecommerce Leadership and Teams

|

12 minute read

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

Here’s a good question: When it comes to your organization, where does the ecommerce team belong?

Read More

Ecommerce Marketing

|

6 minute read

How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...

Read More

Ecommerce Marketing

|

21 minute read

Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...

Read More

Ecommerce Technology

|

10 minute read

Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

Calling all mindful ecommerce managers: You’re likely aware of the efficiency artificial intelligence (AI) in ecommerce can provide, leaving you and your teams more time for...

Read More

Artificial Intelligence

|

12 minute read

Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper

Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior,...

Read More

Ecommerce Marketing

|

5 minute read

How To Build an Ecommerce Marketing Calendar

For most ecommerce brands, staying ahead of top sales moments isn’t about working harder — it’s about working with intention.

Read More

Artificial Intelligence

|

11 minute read

Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search

Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative...

Read More

Ecommerce Marketing

|

12 minute read

The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why

Some purchases are carefully considered. Others, not so much.

Read More

Ecommerce Marketing

|

10 minute read

What Does It Take To Have a Good Brand Reputation in 2025?

Brands should have the opposite mentality of Joan Jett, who doesn’t give a damn about her reputation. Especially since 69% of shoppers cite brand reputation in their top...

Read More

Ecommerce Trends

|

11 minute read

What Is Commerce Media — and How Can It Optimize Your Marketing Spend?

Your product? On point. Your brand story? Snatched. But your advertising approach? Anarchy. Which means your marketing spend? Squandered.

Read More

Digital Shelf Summit 2025

|

3 minute read

2025 Digital Shelf Summit: Building Omnichannel Growth and Future-Ready Strategies

Day three of the 2025 Digital Shelf Summit, hosted by the Digital Shelf Institute (DSI), offered tools, trends, and tactics needed to thrive in a world full of always-on...

Read More

Digital Shelf Summit 2025

|

5 minute read

2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues

Day two of the 2025 Digital Shelf Summit delivered bold insights, practical strategies, and inspiring momentum to help brands win on the digital shelf.

Read More

Ecommerce Marketing

|

17 minute read

Sales and Discounts: Research-Backed Strategies That Shoppers Can't Resist

Let’s talk numbers for a minute because the stats behind shopper behavior say a lot.

Read More

Digital Shelf Summit 2025

|

5 minute read

2025 Digital Shelf Summit: Lessons From Salsify Academy Day and the Digital Transformer Awards

The 2025 Digital Shelf Summit kicked off on Monday, April 7, with actionable, hands-on training and the Digital Transformer Awards.

Read More

Ecommerce Trends

|

4 minute read

Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q2 2025 [DOWNLOAD]

The second quarter (Q2) lends itself to summer (Q3) promotional planning and half-yearly goal adjustments. Temperatures near you are likely heating up (hopefully within...

Read More

Ecommerce Technology

|

7 minute read

Bridge the Product Information Gap: How a Digital Catalog Ensures Every Stakeholder Is on the Same Page

Work grinds to a halt when you can’t find the right product data or discover that the data you’re looking at differs from what your colleague sees.

Read More

Artificial Intelligence

|

11 minute read

AI in Product Information Management (PIM): Cut Through the Hype To Find Real Revenue Impact

Ecommerce leaders are inundated with promises about artificial intelligence (AI).

Read More

Shopping Events and Holidays

|

6 minute read

Beyond Amazon: Multichannel Sales Strategies for Prime Day Alternative Sales

For years, Amazon Prime Day hogged the limelight — until one day, it suddenly had to share the red carpet.

Read More

Ecommerce Technology

|

14 minute read

Is Your Organization Ready for PXM? 5 Signs It's Time To Evolve Beyond PIM

Consumers’ shopping habits are changing fast and require comprehensive methods for managing product information.

Read More

Artificial Intelligence

|

6 minute read

How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...

Read More

Ecommerce Technology

|

8 minute read

Artificial Intelligence for Ecommerce: KPIs and Metrics Leaders Need To Track Success

Artificial intelligence (AI) for ecommerce is here to stay. According to Statista, 55% of companies already use conversational shopping assistants driven by generative AI...

Read More

Ecommerce Marketing

|

8 minute read

Prime Day Is Coming: A 5-Step Strategic Preparation Playbook for Brands

Brands, start your engines ’cause it’s that time of year again. Shoppers are gearing up, retailers are rolling out promotions, and the race for consumer attention is on.

Read More

Ecommerce Technology

|

7 minute read

AI Impact on Ecommerce: A 7-Step Navigation Road Map for Leaders

Artificial intelligence (AI) is changing the way brands interact with buyers. According to recent survey data from McKinsey & Company, business leaders are now using...

Read More

Ecommerce Technology

|

17 minute read

Artificial Intelligence in Ecommerce: Real-World Examples of How AI Is Transforming the Industry

Does it feel like artificial intelligence (AI) is at the tip of everyone’s tongue lately?

Read More

Salsify News

|

3 minute read

IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report

Salsify has been named a “Leader” in the “IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2024-2025 Vendor Assessment” report.

Read More

Artificial Intelligence

|

9 minute read

What Is Generative Engine Optimization (GEO) for Ecommerce?

Artificial intelligence (AI)-driven commerce has arrived. From improved marketing efforts to enhanced digital shelves, AI can help ecommerce brands better connect with...

Read More

Ecommerce Technology

|

11 minute read

How To Fortify Your Ecommerce Infrastructure for Modern Shoppers

There are currently more than 2.6 billion online shoppers globally, according to Capital One Shopping Research. That’s the equivalent of one-third of the world’s population.

Read More

Product Page Optimization

|

11 minute read

How To Fix These Top Product Page Conversion Killers

You may be a victim of “conversion killers” if your product pages aren’t driving sales. Common product page conversion killers include inconsistent, incomplete experiences...

Read More

Ecommerce Trends

|

6 minute read

How Brands Can Prepare for the Digital Product Passport

Whether you currently sell products in Europe or plan to expand there in the future, you’ll need to be aware of changes in the regulatory landscape.

Read More

Ecommerce Technology

|

18 minute read

How To Use Generative AI in Ecommerce — and Keep Your Cool

Disclaimer:None of this was written by generative artificial intelligence (GenAI). (Shocking, right?)

Read More

Ecommerce Operations

|

5 minute read

What Is the Digital Product Passport?

Every product has an origin story. Before it lands on store shelves or a consumer’s doorstep, it traverses various touch points across an increasingly complex supply chain.

Read More

Ecommerce Marketing

|

10 minute read

Ecommerce Strategies for a Successful Valentine’s Day Shopping Season

Valentine’s Day isn’t solely for sweethearts. It’s also a celebration of love and connection.

Read More

Ecommerce Trends

|

12 minute read

Why Shoppers Love In-Store Mobile Shopping — and How To Make It Work for Your Brand

You’ve heard the phrase, “The call is coming from inside the house.” You might know it as a callout of hypocrisy or inner turmoil — or perhaps recognize it for its fear...

Read More

Artificial Intelligence

|

6 minute read

What Is an AI Chatbot? (And More on AI Shopping Assistants)

Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...

Read More

Ecommerce Leadership and Teams

|

8 minute read

Strategic Planning Secrets Every Ecommerce Leader Should Know

Strategic planning is animportantcornerstone for successful organizations, but getting started isn’t always easy.

Read More

Ecommerce Trends

|

10 minute read

Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent

The 2024 holiday season has come and gone.

Read More

Ecommerce Marketing

|

10 minute read

Top Ecommerce Trends To Watch in 2025

2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...

Read More

Ecommerce Trends

|

10 minute read

How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales

It’s hard to imagine what a product will look like in real life when shopping online. You can’t see it, you can’t touch it, and you certainly can’t try it on. Live stream...

Read More

Ecommerce Trends

|

7 minute read

67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why

For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldn’t scroll to the next page. But that line of...

Read More

Product Page Optimization

|

14 minute read

Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales

If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...

Read More

Ecommerce Trends

|

5 minute read

2025 Consumer Research Report Unpacks Crucial Shopper Insights

Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...

Read More

Ecommerce Marketing

|

18 minute read

Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...

Read More

Salsify

|

14 minute read

How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.

Read More

Social Commerce

|

19 minute read

How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

Read More

Ecommerce Trends

|

23 minute read

Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”

Read More

Ecommerce Marketing

|

9 minute read

Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.

Read More

Ecommerce Marketing

|

10 minute read

What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...

Read More

Consumer Research 2025

|

14 minute read

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...

Read More

Ecommerce Marketing

|

13 minute read

New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.

Read More

Salsify

|

7 minute read

The Future of Household Spending: New Data Shows Who Controls and Influences Budgets

At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too...

Read More

Ecommerce Technology

|

10 minute read

What Are the Most Exciting Innovations Reshaping Grocery Retail?

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

Read More

Salsify

|

13 minute read

10 Creative Tactics To Maximize Ecommerce Profitability

All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their...

Read More

Salsify

|

8 minute read

What Are Inclusive Design Products?

From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages...

Read More

Artificial Intelligence

|

7 minute read

How Could AI Support Pricing, Demand Forecasting, and Inventory Planning?

Artificial intelligence (AI) has made the move to mainstream. What began as proof-of-concept now underpins familiar functions such as predictive text and TV show...

Read More

Product Page Optimization

|

11 minute read

What Are the Benefits of Complete Product Content?

The most important part of ecommerce? It’s a no-brainer: product content. It’s how your shoppers connect with your brand. But it’s not enough to write a couple of sentences...

Read More

Ecommerce Marketing

|

8 minute read

What Is a Request for Proposal (RFP)? RFP Template for PXM Solutions [DOWNLOAD]

You need a new partner to build out your ecommerce tech stack, so you’ve researched vendors that might offer what you need. But research can only take you so far and speaking...

Read More

Enhanced Content

|

11 minute read

What Are the Proven Best Practices for Complete Product Content?

Remember the thrill of getting straight As on your report card? (Or maybe you were a rebel who doctored your grades before showing your parents.)

Read More

Salsify

|

3 minute read

Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q4 2024 [DOWNLOAD]

Put lightly, the fourth quarter (Q4) is busy for brands, retailers, and consumers. The holiday season can make or break brands (and really anyone in this trio) in numerous...

Read More

Ecommerce Marketing

|

9 minute read

Ecommerce Strategies and Halloween Marketing Ideas for a Successful Shopping Season

Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate...

Read More

Ecommerce Leadership and Teams

|

7 minute read

How To Navigate Common Challenges in Joint Business Planning for Ecommerce Success

Joint business plans are “the connection of both the sales and marketing teams at brand and retailer to come together and deliver on collective goals or strategic plans,”...

Read More

Ecommerce Leadership and Teams

|

17 minute read

Ecommerce Budget Planning: Budget Allocation Across Channels and Activities

Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.

Read More

Salsify

|

5 minute read

Exploring PIM vs. PXM Solutions? Expert Tips for Choosing the Best Option

Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.

Read More

Ecommerce Marketing

|

14 minute read

Ecommerce Budget Planning: SMART Goals for Business

The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...

Read More

Ecommerce Leadership and Teams

|

8 minute read

Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan

It’s a good news/not-so-great news situation for many ecommerce brands and retailers.

Read More

Ecommerce Marketing

|

8 minute read

What Is Inclusive Marketing?

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...

Read More

Ecommerce Marketing

|

13 minute read

Ecommerce Budget Planning: How To Conduct In-Depth Ecommerce Competitor Analysis and Market Research

As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...

Read More

Product Page Optimization

|

15 minute read

What Is a PDP? A Breakdown and Best Practices for Ecommerce

Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.

Read More

Ecommerce Marketing

|

9 minute read

5 Winning Ecommerce Customer Acquisition Strategies for Brands

No buyers = no business.

Read More

Ecommerce Marketing

|

26 minute read

Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...

Read More

PIM

|

5 minute read

PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...

Read More

Salsify

|

8 minute read

‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are...

Read More

Product Page Optimization

|

8 minute read

Essential Product Page Optimization Strategies To Drive Digital Shelf Success

Ever taken a guided historical tour?

Read More

Ecommerce Marketing

|

7 minute read

How To Manage Marketing Spend and Conduct an Ecommerce ROI Analysis

For ecommerce brands to succeed, effective ecommerce marketing spend is a must.

Read More

Omnichannel Commerce Strategy

|

14 minute read

5 Successful Ecommerce Strategies and Back-to-School Marketing Ideas

As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in...

Read More

Digital Shelf Summit 2024

|

5 minute read

Summit Spotlight: How To Unlock B2B Revenue Growth Through a Connected Ecosystem

When three celestial bodies line up — for example, the sun, the moon, and Earth — the results can be pretty amazing, ranging from high tides to eclipses. Scientists have a...

Read More

Digital Shelf Summit 2024

|

3 minute read

Summit Spotlight: How To Advance Data Quality and Organizational Governance

When an organization wants to sell across markets and continents, disparate local data management strategies aren’t going to cut it.Instead, organizations need strong data...

Read More

GDSN Data Pool

|

5 minute read

Summit Spotlight: GDSN Data Pool Best Practices To Drive Success

The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often...

Read More

Holiday Strategy

|

10 minute read

Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year?

Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred...

Read More

Enhanced Content

|

4 minute read

Summit Spotlight: How Enhanced Content Engages Customers and Drives Sales

How much of a difference does enhanced content make to product detail page (PDP) performance? According to ecommerce leaders, quite a lot.

Read More

Holiday Strategy

|

9 minute read

Where Do Holiday Shoppers Turn for Gift Inspiration — and What Do They Plan To Buy This Year?

It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential...

Read More

Holiday Strategy

|

5 minute read

Holiday Shopping Season: When Will Holiday Shoppers Start Spending?

To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps...

Read More

Holiday Strategy

|

13 minute read

Holiday Shopping Insights: Why 61% of Shoppers Plan To Treat Themselves This Season

We might be a few months away from the holiday season, but with 27% of shoppers starting to buy their holiday gifts as early as October, according to Salsify’s “2024 Holiday...

Read More

Enhanced Content

|

16 minute read

What Is Amazon A+ Content?

An Amazon product detail page (PDP) that lacks enhanced content is equivalent to leaving the house in a state of undress. People will look at your PDP — and then quickly...

Read More

Holiday Strategy

|

11 minute read

How To Build a Winning Amazon Advertising Strategy for Prime Day

Massively boosting your brand’s revenue in just one day — mid-summer, no less — sounds like any ecommerce professional’s “Oh, I am dreaming about work again” dream, but a...

Read More

Omnichannel Commerce Strategy

|

14 minute read

What Are the Different Holiday Shopper Styles?

The holidays — and holiday shoppers — are coming, whether you’re ready or not.

Read More

Product Page Optimization

|

5 minute read

Amazon Prime Day 2024: How To Get Your Product Content Ready

Sometimes, good ideas need time to catch on — or at least a bit of tinkering right out of the box. Take Amazon’s first Prime Day in 2015: While initially touted as a blowout...

Read More

Holiday Strategy

|

7 minute read

Consumer Spending Trends: How Much Will Holiday Shoppers Spend This Year?

2023 saw strong consumer holiday spending. As noted by the National Retail Federation, retail sales in the U.S. hit a record-high $964.4 billion last year. Worldwide...

Read More

Food and Beverage Brands

|

11 minute read

Crash Course: Breaking Down FDA Labeling Requirements for Grocery Brands

Consumer food spending is at its highest level in more than four decades. According to the U.S. Department of Agriculture (USDA), U.S. consumers spent 11.3% of their...

Read More

Ecommerce Marketing

|

8 minute read

How To Prepare Your Products To Sell on Google

Launched in 1998, Google has become the world’s largest and most popular search engine. According to Statcounter Global Stats, Google has 80.74% of the desktop search engine...

Read More

Ecommerce Marketing

|

5 minute read

How Amazon Wins Consumer Trust

People, places, and things — that’s what makes a noun. A noun and pronoun if there ever was one: Amazon.

Read More

Salsify

|

6 minute read

What Is the Importance of Curating Your Own Brand Story?

Nobody knows your brand better than you. You’re the expert on your products, history, and who you serve — so why would you get a third party to write your brand story? In...

Read More

Holiday Strategy

|

3 minute read

Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]

On the nice-to-know list for the upcoming holiday shopping season: Nearly two-thirds of shoppers plan to shop on Black Friday and spend the same as last year — some...

Read More

Ecommerce Marketing

|

6 minute read

7 Creative Black Friday Marketing Strategies for Brands

If you’re a fan of the Olympics, you know just how exciting it can be when the starting pistol points to the sky. The air is heavy with anticipation among track stars on the...

Read More

Salsify

|

10 minute read

What Is Rich Product Content?

Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep...

Read More

Product Page Optimization

|

7 minute read

Summit Spotlight: Infusing AI Into the DNA of Your Content Strategy

Infusing artificial intelligence (AI) into your content strategy can shorten workflows, save hundreds of hours of manual labor, and improve time to market.

Read More

Digital Shelf Summit 2024

|

4 minute read

Summit Spotlight: Tech Stack Consolidation Potential Through Retail Network Expansion Acceleration

Can you consolidate your tech stack, reach new and current retailers more effectively, and provide better customer experiences simultaneously?

Read More

Product Page Optimization

|

10 minute read

What Is a Brand Story? (With a Brand Story Template)

As more and more consumers head online, it’s increasingly important for brands to foster relationships with shoppers instead of relegating themselves to faceless entities —...

Read More

Digital Shelf Summit 2024

|

6 minute read

Summit Spotlight: Aligning Business Priorities With Executional Strategy To Advance Your Digital Program

A proposed digital transformation may receive some resistance in your organization, but it’s necessary to remain aligned with your consumers’ needs and expectations.

Read More

Ecommerce Research and Data

|

9 minute read

Navigating Regulatory Compliance: The Essential Role of Accurate Product Information in Grocery Retail

The U.S. grocery retail market remains strong, with in-store sales topping $880 billion in 2023, and e-retail revenue crossing the $920 million mark, according to Statista.

Read More