Decoded: Contemporary Commerce - The Salsify Marketing Blog

Exclusive Research: Online Shopping Behavior Changes Over the Holidays

What does it take to build the perfect product page?

5 Ways to Optimize Product Feeds to Reach More Customers

How I Did It: Califia Farms grows ecommerce sales with better content on its DTC site

How leading brands juggle changing data requirements

4 ways your toy brand can win this holiday season

Reliable product data syndication is key to your brand’s success

Three simple ways B2B companies can grow sales

How to get products discovered on Amazon

How eBags Built a Winning Flash Sale Strategy

How to Calculate Product Information Management Software ROI

How to win at digital-first commerce: Engage your retail partners

How to win at digital-first commerce: Centralize your content

How do brands win with today’s digital-first shopper?

Getting on Walmart’s Digital Shelves in 4 Quick Steps

3 Simple Rules to Take Control of Your Hardlines Product Data

How to avoid ecommerce pitfalls in the beauty industry

How to Build a Digital Transformation Team

How I did it: Emser Tile makes sales efficiency easy

What brand suppliers need to know about Walmart’s ecommerce strategy

Amazon Prime Day was a record breaker. Now what?

Prepare Your Brand for Today's Mobile Commerce Experience

5 Reasons to Invest in Your Retailer Mobile Experience

How I did it: Escalade Sports won back time and gained transparency

7 Questions Shoppers Ask While In-Store Mobile Shopping

Build a Strategy the Serves Today's Omnichannel Shopping Trends

7 Ways PIM Software Can Improve Your SEO Strategy

5 ecommerce lessons from Dorel Juvenile Group

Is your brand ready for Amazon Prime Day?

How I did it: CRKT grows brand footprint with engaging product content

How to get started with ecommerce after you’ve already started

5 must-read lessons from #IRCE17

Learning from Best Buy’s Turnaround: 5 Tactics

4 important trends from 2017 Internet Trends Report

Top 5 IRCE 2017 Sessions to Attend

How to create the perfect product page

How I did it: 4 Lessons from a Brand CIO

What digital means to your brand's future

Improve your ROI with a better product content process

Community, Culture, Collaboration...and Cycling?

How to build strong shopping experiences

The 4 pillars to becoming a top-performing digital brand

PCM vs. PIM: 5 takeaways from the Forrester PIM Wave report

5 key insights on how busy parents shop and why they buy

4 key takeaways about Google Manufacturer Center

What your CPG brand needs to know about SmartLabel

How to protect your brand identity

How mobile is changing your customer's shopper journey

PIM 2.0 - What is PIM and Where is it Going?

How Millennials Think About Your Product Content

What does it take to have the best furniture product content on Amazon?

New research: Digital influence of furniture and home goods purchases is at a critical point.

Prepare your content for the age of voice-powered shopping

New Research: Consumers tell us what's driving the future of shopping

Getting Luxury E-Commerce Right

Google’s giving you product page feedback. Now what?

Where else will your customers shop?

Three major lessons from Shoptalk 2017

5 Top Quotes from ‘Product Content Management: What Brands Need to Thrive in the Age of the Customer’

Find out how your product data is performing on Amazon

Our picks for 'must-attend' sessions at #Shoptalk17

Online Grocery Shopping’s Future is Bright. Are You Ready?

What is the best workflow for ecommerce?

The Keys to Building Consumer Trust: Content and Consistency

What does it really take to get product content market-ready?

Ensure your brand is easy to find online

How to market in an age of personal branding

The 5 questions to ask before launching a direct-to-consumer channel for your brand

What's unified commerce and how can it improve your sales?

Elevate your customer experience online and off

Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel

New data on how brands and retailers are tackling distributed commerce [ebook]

How product content can help fuel faster-than-ever delivery expectations

How Rawlings readied its 130-year old brand for ecommerce

The high-touch tactics that are winning over customers

Our $30M Series C news and retrospective

From the front lines of #NRF17: Moving from uncertainty to certainty

How well does your UX support your mobile product content?

What’s your consumer relationship status? How to improve loyalty after the sale

The Rising Tide of Phygital Retail

Helping shoppers buy: Reducing consumer cold feet

Top E-commerce Trends for 2017

2017 Super Serious Predictions

Want to Maximize Holiday Ecommerce Sales? Look to Your Product Content.

'Tis the Season for Toys

Walmart's asking for better content across its top SKUs

Mobile Apps Are Soaring: Are Your Digital Plans in Place for 2017?

How ski equipment expert Tecnica drives its unique customer experience with content [Video]

When Shoppers Research: Fun and Easy Experiences Win the Sale

3D Printing in Retail | Salsify

What You Need to Know About Walmart Content Spec 3.0

Bringing “Discovery” to Shoppers

Insights for Improving Your Ecommerce Performance

Why we support #GivingTuesday

How to quickly update your Walmart.com product pages

What impact will Amazon's ban on incentivized reviews have on the marketplace?

Swipe left, Swipe right: 4 reasons why mobile engagement will require a new approach to product merchandizing

Alibaba doubles down on Singles’ Day: What e-tailers can learn from relevant themed-day success

Inside a Global Brand: How to increase customer sales with ecommerce flywheel

What DAM Capabilities Do You Need for Ecommerce?

How to Calculate the ROI of Product Content Management

Surviving the Fashion Jungle: How apparel retailers can keep up with Amazon’s new approach to fashion

4 Changes in Shopping Behavior that Could Impact Your Holiday Sales

Improve Your Consumer-First Marketing Approach

Our First Try at Improving STEM Education in Boston

New Data Confirms: Every Buyer's Journey is a Winding Road

Delivering Online: What food shopping can teach the rest of retail (Part 2)

Top 5 Takeaways from Shop.org

Publish Your Product Content with Greater Confidence

Debuting New Capabilities for Retailers to Improve Content Collaboration with Brand Manufacturers

Citizens of Salsify: Meet Director of Product Management Kristen Fortino

From supplier to partner: How to make the most of your retailer relationships

Delivering Online: What food shopping can teach the rest of retail (Part 1)

The proven path to triple-digit growth in CPG commerce

Home Meridian: How we empowered our sales teams with Sell Sheets

Three reasons to combine your product information and digital asset management

Inject SEO into your product content strategy

The path to digital mastery [Video]

Ecommerce’s $4 Trillion Challenge: Shopping Cart Abandonment Rates

Do You Have What it Takes to be a Digital Transformer?

How to write product descriptions that win sales

Why Gift Guides Work — And How to Make Yours a Success

How to Build the Perfect Strike Team

The aftermath of Amazon Prime Day: 5 things we learned

Citizens of Salsify: Meet Enterprise Account Executive David Gold

How can you unify the retail customer journey?

How to establish a product content workflow for the holiday season

5 Tips for Maximizing Product Sales This Holiday Season [Infographic]

5 ways to make your product content mobile shopping-friendly

From Typo to Triumph: My Second Year as an Intern at Salsify

From athletic apparel to top lifestyle brands

Product content teams, assemble (before Black Friday)!

The Best In-Store Digital Experiences

GTIN Management Standard: 10 new product information management rules

New ebook - 9 steps to maximize your product sales this holiday season

How to improve your Amazon product pages in time for the holidays

Citizens of Salsify: Meet Solutions Engineer, Anthony Franco

Q&A with Beam Suntory: How alcohol brands can compete in ecommerce

Back-to-school shopping: Moms' buying behaviors and product content

Does price matter? Why price comparison shopping isn't the end of retail

Amazon Prime Day, Walmart and more: Dealing with never-ending sales

Inside a global brand: How to drive sales success with product content

Are you prepared for Amazon Prime Day? 5 tips to get your product content ready

How to harness the power of customer reviews - Part II

How to harness the power of customer reviews - Part I

Introducing the new Salsify Sell Sheets

Cracking the Consumer Code: How product content drives conversion [Infographic]

Target set suppliers an image deadline: What can you do to meet it?

IRCE 2016: 5 Key Insights

The Product Content that Sells On the Digital Shelf

The importance of the digital shelf and the endless aisle

Introducing our Expanded Platform for Product Content Management

Not your father's brick-and-mortar retail

ShopTalk 2016: 6 things you might have missed

8 Takeaways from ShopTalk 2016: Preparing for Distributed Commerce

New guide - How to convert and win sales in the distributed commerce era

What types of product imagery earn ecommerce sales?

Digital Shopping is Changing the Furniture Market. Are you ready?

A Buyer's Journey: How to improve ecommerce conversion rates

Retail Digital Transformation: From Malls to Digital Commerce

Adobe helps usher in era of distributed commerce

Speeding content to market: Product launches and communication

5 essential takeaways from our "Turning Google Searches Into Sales" webinar

Conversational commerce: Are chatbots and AI the future of digital shopping?

New research - Online shoppers clearly say what makes them click "Buy"

Apple demonstrates seamless digital-to-physical shopping experience

Overcoming the Top E-Commerce Challenges for Brands

How Pepto-Bismol is killing it on Google search

Strap on your headsets: Lowe's goes augmented reality

What Macy's can learn from Bonobos

Rich Product Information Matters more than Ever in the Apparel Industry

Amazon has its eyes on fashion now

Upcoming Webinar: Turning Google Searches into Sales

The Rise of The Chief Digital Officer: Why You Need One and What to Look For

Fashion is getting disrupted by an unsuspecting culprit

Ad blocker popularity elevates importance of great product content

Why you need more than just images to sell your products

What CPG Companies Need to Know About SmartLabel

Vote for Salsify in BostInno's Tech Madness Bracket

Whole Foods invests in Instacart

What the buy button and Facebook articles have in common

What is rich product content?

What are Best of Brands and Retailers Doing with Product Content? (A Video Blog)

Whole Foods may offer tattoos in the near future

What's in a Name?

Alcohol brands need to do more in an on-demand ecommerce world

Click-and-collect: Nightmare or dreamy?

The 11 Rules of Product Content, Part II: A Video Blog

Goodbye Google Sidebar Ads, Hello Product Placements

How to Prepare for GDSN Major Release 3

1WorldSync Certifies Salsify for GDSN Major Release 3

Best 3 ways retailers can use return policies to their advantage

Important Update on Google Shopping Requirement

Webinar Recap: How to Create and Scale Product Content that Sells

Preserving Image Quality For Richer Product Images

New: How to Sync Your Digital Assets to Salsify from Box

The 11 Rules of Product Content, Part I: A Video Blog

Clicks meet bricks: The story of Gilt and Saks

Cadet Heat: An unlikely hero in ecommerce

The Most Important Takeaway From NRF 2016: A Video Blog

Publishing 1000+ Products to a Retailer in 1 Month - A How to Guide

Who should cover the last mile?

Webinar Alert: How to Create & Scale Product Content that Sells

What Michael Kors might be getting wrong about ecommerce

Providing Walmart with product content just got easier

To appeal to pet parents nowadays, you need rich product content

Great Product Content Drives Sales [Infographic]

Should we care about conversational commerce?

The product content lesson that the Target Canada collapse taught us

Why Amazon went brick-and-mortar

How to get your team organized around product content

Rules for product content that sells - A new ebook from Salsify

The customer has killed omnichannel. Thank god.

The need for speed - getting product content to market faster

Welcome to the convenience economy

The CGI eCommerce revolution: Why the biggest brands aren't wrong

6 coolest things we heard at NRF 16

Kroger reinvents grocery eCommerce with data

You can't out Amazon Amazon: How I spent my holiday $s

eCommerce in the age of augmented reality

In 2016, shopping patterns have reached a turning point

What technology will shape product content in 2016?

7 super serious commerce predictions for 2016

Is video a part of your product content strategy?

And the winner for the worst holiday shopping experience of 2015 is...

Salsify on the Street: Worst Holiday Shopping Experiences 0f 2015

Salsify on the Street: Best Holiday Shopping Experiences 0f 2015

What in the %$&# is a Salsify?!?

If a mobile payment app falls in the forest and no one's interested...

Internet brands going brick-and-mortar, and with good reason

Product Content Accuracy: The Struggle is Real

Make #GivingTuesday come alive

Ecommerce leaders: Secret Agents of Change

Is Black Friday Turning Gray?

#GivingTuesday - we need your help to #give!

What is product content? Thanksgiving edition

Help Yourself: The Power of Product Content Management to Speed Sales

Best of Breed Brands are Ready for the Future of Ecommerce. Are you?

#SinglesDay says: Game on, Cyber Monday. Game. On.

New Research E-book: Are Brands ready for the future of ecommerce?

4 Key Takeaways for Brands from the new Mobile Mom Survey

Ready, Set, Print: 3D Printing and Instant Ecommerce

"It's not the size of your shop. It's the size of your imagination."

Google’s New Shopping Insights Tool: It Ain’t Just for Retailers

Jet.com: How You Treat Your Suppliers Matters

Case Study: Simpli Home Quadrupling SKU Counts Powered by Salsify

Salsify named "Transformative Technology" by Ventana Research

New White Paper: 3 Points of Strategic Alignment for Brands to Own Their Digital Footprint

Meeting Walmart’s Content Spec 2.0 Deadline: Was it Worth It?

10 Key Takeaways from the Walmart Webinar

Who should "own" GDSN data in your organization?

Trend: Real-world Retailers Gaining on Amazon

Introducing Quicksheets: The Simple Way to Get Your Product Content to The Home Depot

Walmart Content Spec 2.0: Are You Walmart-ready for the Holidays?

Busting the Myth: Why Consistent Content in eCommerce Won’t Kill Your SEO

5 Essential Tools for E-Commerce Success: How One eCommerce Leader Is Attacking the Product Content Challenge

Simplifying the Process: Salsify's Channel Readiness Report

Walmart's New Product Content Specification

The Google Effect: Seizing the Product Content Opportunity

How To Become a Good Person in Only Nine Days: An Intern's View of the Salsify Culture

Top brand questions: How much product content is enough?

New Data: Detailed Product Information is the #1 Criteria for Buying

Are Brands Taking Advantage of the Omni-Opportunity?

3 Steps to Using Product Categories to Drive Multi-Channel Sales

Is Your Product's Packaging a Brick & Mortar Shop-Block?

Brand Crush: 5 Reasons To Love Rainbow Sandals

The 3 Pillars of Consumer Confidence

Are You Shop-Blocking Your Customers?

Rebecca Minkoff's Amazing "Store of the Future"

Mind Your Millennials: 7 Reasons I Abandon My Online Shopping Cart

How Many Hands Create Omnichannel Product Content? [Infographic]

Is the Retail Supply Chain Diluting Your Brand?

Salsify Stellar Shopping Salute: 8 Reasons ASOS Reigns Supreme

Mind Your Millennials: The Unspoken Cause of Retail's "Winter of Death"

5 Ways Kroger is Improving the Grocery Store Shopping Experience

How GS1's New Guidelines Will Change Fashion's Fur Game Forever

Why A Technically Superior Shopping Experience Couldn't Save Piperlime

Mind Your Millennials: How 3 Online Brands Earned My Money & My Trust

Is Dialect Affecting Your Sales? Walmart & the SCC say Yes.

What The History of the Barcode Teaches Us About Contemporary Commerce

Extended Attributes Helped Me Find Lululemon Quality at Half the Price

Macy's Newest Commercial is Omnichannel Perfection

Salsify Stellar Shopping Salute: Wayfair, You Really Nailed It!

Quest for the Perfect Product Page: Using the 5 Senses

Quest for the Perfect Product Page: Establishing Your Voice

The Quest for the Perfect Product Page

Failure to Adapt to Technology: 5 Key Case Studies

Has Omnichannel Shopping Made Cyber Monday Obsolete?

Mind Your Millennials: This is How We Shop, Omnichannel Style

Why Optimized Onboarding is the Key to a Profitable Holiday Season

Why E-Commerce is Moving to the Traditional Storefront

Salsify Stellar Shopping Salute: Reformation & Extended Attributes

4 Ancient Retail Innovations We Still Use Today

Salsify Stellar Shopping Salute: Well played, Urban Outfitters

6 Things We're Looking Forward to at the RVCF Annual Fall Conference

Why creating superior product information is a key supplier strategy

Our customer Marbles: The Brain Store will double online sales in 2015

Sorry Subway, I'm Not Buying It.

What Are Extended Attributes?

Mind your Millennials: Why the Shop Spring App is Good for your Brand

Are you ready for Extended Attributes?

Sorry Ugg Australia, I'm not buying it.

Handbag, Purse, Pocketbook? Why Your Product Classification Matters

This KFC commercial is the best ad on TV: Here's Why

Mind your Millennials: How to Convert with Instagram

6 Pivotal Steps for epic product images

It's Not Easy Seeing Green: How Retail Buyers Can Use Tech to Flourish

How Marbles: The Brain Store Mastered Item Onboarding (Case Study)

Forget Paper Catalogs; Digitally Showcase and Share Your Product Information

3 Reasons to Use Product Videos

Bringing Sell Sheets to the 21st Century

3 Reasons Why Product Content Exchange Should Be Your #1 Priority

When It Comes to Product Information Management, Envision a River, Not a Lake

Why Well-Oiled Product Information Machines are Vital for E-Commerce

How to Budget Time for an Animated Marketing Video in Just 3 Days

The Root Cause of Bad Ecommerce Site Search, and How the Company Behind the Humble Barcode is Trying to Help

The Future of Ecommerce is in the Cloud

Why Getting Great Product Content is HARD and What You Can Do About It

The Ultimate Toolkit for Creating an Animated Marketing Video For $100 or Less

3 Free, Web-Based Tools For Awesome Graphic Design in Under 30 Minutes

Analytics + Software = Marketing!

Infographic: The Evolution of the Barcode

How GPC and GDSN Can Unlock Better Communication With Other Companies

Sail on to success: how a cloud-based data repository can save millions and protect your brand integrity during new product launches

Infographic: How to Exchange Product Data with Other Companies and the Marketplace

Exchanging product data feeds with other companies and the marketplace

How Inconsistent Product Descriptions Can Hurt Your Brand Image - A Revlon Example

Infographic: Decoding the Technical Alphabet of E-Commerce Systems

Pricing Your Products: How Apple can charge a whopping $69 for an iPad case (and get away with it)

Conversations, Recommendations and $190,000 Hovercrafts: Talking Social Shopping with Nathan Stoll

The Key to Great Product Marketing: A Specific and Supported Target Persona

Infographic: Research Online, Purchase Offline

Whitepaper: Why Product Content is the Secret Ingredient in Health and Beauty Marketing

Why Cosmetics Brands Must Embrace Age Group Marketing

Infographic: How Product Content Moves through E-Commerce

The Secret to Successful Packaging in an E-Commerce World

3 Things Health and Beauty Manufacturers Should Know About the Changing World of Cosmetics Regulations

How To Balance Personalized Packaging and Brand Identity

How The Beauty 2.0 Awards Cements The Digital Revolution in Beauty

Walgreens and Digital Retail: The Surprisingly Innovative Partnership

How To Spend More Time Populating Your Digital Channels With Quality Content

How Great Cosmetics Packaging Copy Can Increase Sales

CPG Packaging: Getting it Right the First Time

3 Tactics For Cleaning Up Your Cosmetics Brand's Digital Presence

The Void Online Retailers Are Still Trying To Fill

The Most Common SEO Mistake Retailers Make

We've raised $8M from Matrix and North Bridge

Curating Product Content with Microsoft Excel

9 Examples of Successful Companies that Bring the In-Store Experience Online

3 Product Content Challenges That Health and Beauty Distributors Face

Why PIM Is Essential For Future Business Growth: The Family Planning Analogy

Can Trendy Health and Beauty Sites Avoid The Social Shopping Trend?

Quote Hunting: Great Original Product Content for SEO

What Makes a Health and Beauty E-Commerce Site Work?

How Consistent Are The Dog Food Product Details Online?

Can You Buy Running Shoes Online Like You Do In-Store?

How Health and Beauty Mobile Sites Compare to Online

Are Drugstore Mobile Apps Useful?

Marketing Doesn't Sell Products

4 Tips for Courting the Blogosphere for E-Commerce

Instagram Content Marketing for E-Commerce by the Numbers

3 Ways to Get Started with Personalization in E-Commerce

User Generated Content for E-commerce Marketing: Photos

Taking a Collaborative Approach to Product Information

The Cold Start Problem: good product recommendations before sales

Using advanced segments to measure your site's searchability

Commerce has Become Marketing...

Other People's Blogs: A New Kind of Content for E-Commerce Marketing

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