Ecommerce Trends
    |
    9 minute read

    Consumer Spending Trends: How Much Will Holiday Shoppers Spend in 2025?

    2024 ecommerce holiday spending broke records — with Cyber Week alone hitting $314.9 billion, and total global ecommerce spending hitting $1.2 trillion, according to ...
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    Ecommerce Trends
    |
    7 minute read

    Ecommerce Trends: 5 High-Impact Commerce Trends To Prepare for in the Back Half of 2025

    The back half of 2025 has arrived, and ecommerce trends are still changing. From artificial intelligence (AI) to omnichannel expansions to trade tensions, it can be difficult...
    Read More
    Artificial Intelligence
    |
    10 minute read

    Could AI in Retail Reduce Post-Holiday Returns?

    Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday...
    Read More
    Holiday Strategy
    |
    4 minute read

    Is Your Product Content Ready for Holiday Ecommerce? Last-Minute Checklist

    Brands must have engaging, complete, and thorough product experiences to meet holiday shopping demands.
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    Product Page Optimization
    |
    5 minute read

    How To Build a Winning Amazon Strategy for the Holidays

    Believe it or not, the holidays are (almost!) almost here for brands. A successful holiday shopping season requires early planning — and if you’re not starting now, you’re...
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    Ecommerce Marketing
    |
    25 minute read

    What Are the Most Important Retail Holidays and Ecommerce Events in 2025?

    Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...
    Read More
    Digital Shelf Summit 2025
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    8 minute read

    Content Automation Strategies: PepsiCo and Kids2 Share Scalable Tactics To Speed Content Creation and Drive Sales

    At Salsify’s 2025 Digital Shelf Summit (DSS) in New Orleans, ecommerce leaders from across the globe gathered to discuss keeping up with the ever-growing demands of the...
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    Holiday Strategy
    |
    6 minute read

    What Is the Best Ecommerce Team Structure for the Holiday Season?

    Speed is an essential factor in driving holiday sales. Why? Every single moment during the holiday shopping season is a potential sales opportunity.
    Read More
    PIM
    |
    7 minute read

    When PIM and DAM Meet: Streamlining Product Content for Speed and Scale

    The adage “a picture is worth a thousand words” has never been truer in ecommerce. Images capture the consumer’s attention and allow them to connect with the product...
    Read More
    Product Page Optimization
    |
    8 minute read

    Building the AI-Ready Product Experience: From PDPs to Personalized Journeys

    Consumers become more comfortable using artificial intelligence (AI) in their shopping experiences. According to Salsify’s “2025 Consumer Research,” 28% of shoppers find AI...
    Read More
    Digital Shelf Summit 2025
    |
    6 minute read

    Ecommerce Leaders: PepsiCo Shares Strategies for Leading Transformation and Growth

    Consumers remain largely optimistic about the economy but still plan to spend less across many discretionary categories, according to McKinsey & Company.
    Read More
    Artificial Intelligence
    |
    11 minute read

    Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

    Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.
    Read More
    Artificial Intelligence
    |
    3 minute read

    Beyond Keywords: How AI Is Transforming Product Discovery and Why Brands Must Adapt [DOWNLOAD]

    Rob Gonzalez, chief strategy officer and innovation officer at Salsify, wrote a guide to help brand leaders position themselves for the future of artificial intelligence (AI)...
    Read More
    Artificial Intelligence
    |
    10 minute read

    AI in Ecommerce: Why Your Brand.com Site Should Be Your AI Training Center

    Every time a shopper searches for a product, clicks a recommendation, or chats with a virtual assistant, there’s a good chance artificial intelligence (AI) is working behind...
    Read More
    Ecommerce Operations
    |
    10 minute read

    Digital Commerce Strategies: The Kraft Heinz Company and DCG Share Zero-Cost Tactics To Boost Sales and Profitability

    Everyone wants profitable ecommerce growth. But how can brands maximize it without torching their budget?
    Read More
    Omnichannel Commerce Strategy
    |
    9 minute read

    Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy

    If you thought Gen Z was hard to keep up with, meet Gen Alpha, the newest generation of shoppers influencing everything from what snacks end up in the cupboard to which...
    Read More
    Ecommerce Operations
    |
    3 minute read

    Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]

    Pipe17, in collaboration with leading partners Salsify, izba, Slotted, Big Commerce, and Loop, presents a comprehensive playbook to help brands navigate supply chain...
    Read More
    Omnichannel Commerce Strategy
    |
    8 minute read

    Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

    Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...
    Read More
    Ecommerce Marketing
    |
    9 minute read

    Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

    The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”
    Read More
    Ecommerce Leadership and Teams
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    12 minute read

    Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

    Here’s a good question: When it comes to your organization, where does the ecommerce team belong?
    Read More
    Ecommerce Marketing
    |
    6 minute read

    How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

    Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...
    Read More
    Ecommerce Marketing
    |
    21 minute read

    Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

    Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...
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    Ecommerce Technology
    |
    10 minute read

    Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

    Calling all mindful ecommerce managers: You’re likely aware of the efficiency artificial intelligence (AI) in ecommerce can provide, leaving you and your teams more time for...
    Read More
    Artificial Intelligence
    |
    12 minute read

    Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper

    Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior,...
    Read More
    Ecommerce Marketing
    |
    5 minute read

    How To Build an Ecommerce Marketing Calendar

    For most ecommerce brands, staying ahead of top sales moments isn’t about working harder — it’s about working with intention.
    Read More
    Artificial Intelligence
    |
    11 minute read

    Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search

    Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative...
    Read More
    Ecommerce Marketing
    |
    12 minute read

    The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why

    Some purchases are carefully considered. Others, not so much.
    Read More
    Ecommerce Marketing
    |
    10 minute read

    What Does It Take To Have a Good Brand Reputation in 2025?

    Brands should have the opposite mentality of Joan Jett, who doesn’t give a damn about her reputation. Especially since 69% of shoppers cite brand reputation in their top...
    Read More
    Ecommerce Trends
    |
    11 minute read

    What Is Commerce Media — and How Can It Optimize Your Marketing Spend?

    Your product? On point. Your brand story? Snatched. But your advertising approach? Anarchy. Which means your marketing spend? Squandered.
    Read More
    Digital Shelf Summit 2025
    |
    3 minute read

    2025 Digital Shelf Summit: Building Omnichannel Growth and Future-Ready Strategies

    Day three of the 2025 Digital Shelf Summit, hosted by the Digital Shelf Institute (DSI), offered tools, trends, and tactics needed to thrive in a world full of always-on...
    Read More
    Digital Shelf Summit 2025
    |
    5 minute read

    2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues

    Day two of the 2025 Digital Shelf Summit delivered bold insights, practical strategies, and inspiring momentum to help brands win on the digital shelf.
    Read More
    Ecommerce Marketing
    |
    17 minute read

    Sales and Discounts: Research-Backed Strategies That Shoppers Can't Resist

    Let’s talk numbers for a minute because the stats behind shopper behavior say a lot.
    Read More
    Digital Shelf Summit 2025
    |
    5 minute read

    2025 Digital Shelf Summit: Lessons From Salsify Academy Day and the Digital Transformer Awards

    The 2025 Digital Shelf Summit kicked off on Monday, April 7, with actionable, hands-on training and the Digital Transformer Awards.
    Read More
    Ecommerce Trends
    |
    4 minute read

    Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q2 2025 [DOWNLOAD]

    The second quarter (Q2) lends itself to summer (Q3) promotional planning and half-yearly goal adjustments. Temperatures near you are likely heating up (hopefully within...
    Read More
    Ecommerce Technology
    |
    7 minute read

    Bridge the Product Information Gap: How a Digital Catalog Ensures Every Stakeholder Is on the Same Page

    Work grinds to a halt when you can’t find the right product data or discover that the data you’re looking at differs from what your colleague sees.
    Read More
    Artificial Intelligence
    |
    11 minute read

    AI in Product Information Management (PIM): Cut Through the Hype To Find Real Revenue Impact

    Ecommerce leaders are inundated with promises about artificial intelligence (AI).
    Read More
    Shopping Events and Holidays
    |
    6 minute read

    Beyond Amazon: Multichannel Sales Strategies for Prime Day Alternative Sales

    For years, Amazon Prime Day hogged the limelight — until one day, it suddenly had to share the red carpet.
    Read More
    Ecommerce Technology
    |
    14 minute read

    Is Your Organization Ready for PXM? 5 Signs It's Time To Evolve Beyond PIM

    Consumers’ shopping habits are changing fast and require comprehensive methods for managing product information.
    Read More
    Artificial Intelligence
    |
    6 minute read

    How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

    If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...
    Read More
    Ecommerce Technology
    |
    8 minute read

    Artificial Intelligence for Ecommerce: KPIs and Metrics Leaders Need To Track Success

    Artificial intelligence (AI) for ecommerce is here to stay. According to Statista, 55% of companies already use conversational shopping assistants driven by generative AI...
    Read More
    Ecommerce Marketing
    |
    8 minute read

    Prime Day Is Coming: A 5-Step Strategic Preparation Playbook for Brands

    Brands, start your engines ’cause it’s that time of year again. Shoppers are gearing up, retailers are rolling out promotions, and the race for consumer attention is on.
    Read More
    Ecommerce Technology
    |
    7 minute read

    Artificial Intelligence for Ecommerce: A 7-Step Implementation Road Map for Leaders

    Artificial intelligence (AI) is changing the way brands interact with buyers. According to recent survey data from McKinsey & Company, business leaders are now using...
    Read More
    Ecommerce Technology
    |
    17 minute read

    Artificial Intelligence in Ecommerce: Real-World Examples of How AI Is Transforming the Industry

    Does it feel like artificial intelligence (AI) is at the tip of everyone’s tongue lately?
    Read More
    Salsify News
    |
    3 minute read

    IDC MarketScape Names Salsify a ‘Leader’ in 2025 PIM for Commerce Report

    Salsify has been named a “Leader” in the “IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2024-2025 Vendor Assessment” report.
    Read More
    Ecommerce Technology
    |
    7 minute read

    How To Do Generative Engine Optimization (GEO) for Ecommerce

    Google handles more than 8 billion searches per day, according to Exploding Topics. That’s a whopping 96,000 searches each second — a volume that shows why search engine...
    Read More
    Artificial Intelligence
    |
    9 minute read

    What Is Generative Engine Optimization (GEO) for Ecommerce?

    Artificial intelligence (AI)-driven commerce has arrived. From improved marketing efforts to enhanced digital shelves, AI can help ecommerce brands better connect with...
    Read More
    Ecommerce Technology
    |
    11 minute read

    How To Fortify Your Ecommerce Infrastructure for Modern Shoppers

    There are currently more than 2.6 billion online shoppers globally, according to Capital One Shopping Research. That’s the equivalent of one-third of the world’s population.
    Read More
    Product Page Optimization
    |
    11 minute read

    How To Fix These Top Product Page Conversion Killers

    You may be a victim of “conversion killers” if your product pages aren’t driving sales. Common product page conversion killers include inconsistent, incomplete experiences...
    Read More
    Ecommerce Trends
    |
    6 minute read

    How Brands Can Prepare for the Digital Product Passport

    Whether you currently sell products in Europe or plan to expand there in the future, you’ll need to be aware of changes in the regulatory landscape.
    Read More
    Ecommerce Technology
    |
    18 minute read

    How To Use Generative AI in Ecommerce — and Keep Your Cool

    Disclaimer:None of this was written by generative artificial intelligence (GenAI). (Shocking, right?)
    Read More
    Ecommerce Operations
    |
    5 minute read

    What Is the Digital Product Passport?

    Every product has an origin story. Before it lands on store shelves or a consumer’s doorstep, it traverses various touch points across an increasingly complex supply chain.
    Read More
    Ecommerce Marketing
    |
    10 minute read

    Ecommerce Strategies for a Successful Valentine’s Day Shopping Season

    Valentine’s Day isn’t solely for sweethearts. It’s also a celebration of love and connection.
    Read More
    Ecommerce Trends
    |
    12 minute read

    Why Shoppers Love In-Store Mobile Shopping — and How To Make It Work for Your Brand

    You’ve heard the phrase, “The call is coming from inside the house.” You might know it as a callout of hypocrisy or inner turmoil — or perhaps recognize it for its fear...
    Read More
    Consumer Research 2025
    |
    7 minute read

    Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why

    The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsify’s "2025 Consumer Research" report.
    Read More
    Artificial Intelligence
    |
    6 minute read

    What Is an AI Chatbot? (And More on AI Shopping Assistants)

    Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...
    Read More
    Ecommerce Leadership and Teams
    |
    8 minute read

    Strategic Planning Secrets Every Ecommerce Leader Should Know

    Strategic planning is animportantcornerstone for successful organizations, but getting started isn’t always easy.
    Read More
    Ecommerce Trends
    |
    10 minute read

    Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

    The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...
    Read More
    Ecommerce Trends
    |
    10 minute read

    Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent

    The 2024 holiday season has come and gone.
    Read More
    Ecommerce Marketing
    |
    10 minute read

    Top Ecommerce Trends To Watch in 2025

    2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
    Read More
    Ecommerce Trends
    |
    10 minute read

    How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales

    It’s hard to imagine what a product will look like in real life when shopping online. You can’t see it, you can’t touch it, and you certainly can’t try it on. Live stream...
    Read More
    Ecommerce Trends
    |
    7 minute read

    67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why

    For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldn’t scroll to the next page. But that line of...
    Read More
    Product Page Optimization
    |
    14 minute read

    Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales

    If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...
    Read More
    Ecommerce Trends
    |
    5 minute read

    2025 Consumer Research Report Unpacks Crucial Shopper Insights

    Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...
    Read More
    Ecommerce Marketing
    |
    18 minute read

    Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

    Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...
    Read More
    Salsify
    |
    14 minute read

    How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

    Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.
    Read More
    Social Commerce
    |
    19 minute read

    How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

    Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
    Read More
    Ecommerce Trends
    |
    23 minute read

    Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

    According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”
    Read More
    Ecommerce Trends
    |
    8 minute read

    The Top 10 Consumer Trends To Watch in 2025

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
    Read More
    Ecommerce Marketing
    |
    9 minute read

    Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

    Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.
    Read More
    Ecommerce Marketing
    |
    10 minute read

    What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

    First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...
    Read More
    Consumer Research 2025
    |
    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
    Read More
    Ecommerce Marketing
    |
    13 minute read

    New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

    There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.
    Read More
    Salsify
    |
    7 minute read

    The Future of Household Spending: New Data Shows Who Controls and Influences Budgets

    At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too...
    Read More
    Ecommerce Technology
    |
    10 minute read

    What Are the Most Exciting Innovations Reshaping Grocery Retail?

    The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.
    Read More
    Salsify
    |
    13 minute read

    10 Creative Tactics To Maximize Ecommerce Profitability

    All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their...
    Read More
    Salsify
    |
    8 minute read

    What Are Inclusive Design Products?

    From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages...
    Read More
    Artificial Intelligence
    |
    7 minute read

    How Could AI Support Pricing, Demand Forecasting, and Inventory Planning?

    Artificial intelligence (AI) has made the move to mainstream. What began as proof-of-concept now underpins familiar functions such as predictive text and TV show...
    Read More
    Product Page Optimization
    |
    11 minute read

    What Are the Benefits of Complete Product Content?

    The most important part of ecommerce? It’s a no-brainer: product content. It’s how your shoppers connect with your brand. But it’s not enough to write a couple of sentences...
    Read More
    Ecommerce Marketing
    |
    8 minute read

    What Is a Request for Proposal (RFP)? RFP Template for PXM Solutions [DOWNLOAD]

    You need a new partner to build out your ecommerce tech stack, so you’ve researched vendors that might offer what you need. But research can only take you so far and speaking...
    Read More
    Enhanced Content
    |
    11 minute read

    What Are the Proven Best Practices for Complete Product Content?

    Remember the thrill of getting straight As on your report card? (Or maybe you were a rebel who doctored your grades before showing your parents.)
    Read More
    Salsify
    |
    3 minute read

    Ecommerce Pulse Report Shares Top Consumer Research, Expert Insights, and Milestones for Q4 2024 [DOWNLOAD]

    Put lightly, the fourth quarter (Q4) is busy for brands, retailers, and consumers. The holiday season can make or break brands (and really anyone in this trio) in numerous...
    Read More
    Ecommerce Marketing
    |
    9 minute read

    Ecommerce Strategies for a Successful Halloween Shopping Season

    Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate...
    Read More
    Ecommerce Leadership and Teams
    |
    7 minute read

    How To Navigate Common Challenges in Joint Business Planning for Ecommerce Success

    Joint business plans are “the connection of both the sales and marketing teams at brand and retailer to come together and deliver on collective goals or strategic plans,”...
    Read More
    Ecommerce Leadership and Teams
    |
    17 minute read

    Ecommerce Budget Planning: Budget Allocation Across Channels and Activities

    Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.
    Read More
    Salsify
    |
    5 minute read

    Exploring PIM vs. PXM Solutions? Expert Tips for Choosing the Best Option

    Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.
    Read More
    Ecommerce Marketing
    |
    14 minute read

    Ecommerce Budget Planning: SMART Goals for Business

    The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...
    Read More
    Ecommerce Leadership and Teams
    |
    8 minute read

    Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan

    It’s a good news/not-so-great news situation for many ecommerce brands and retailers.
    Read More
    Ecommerce Marketing
    |
    8 minute read

    What Is Inclusive Marketing?

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
    Read More
    Ecommerce Marketing
    |
    13 minute read

    Ecommerce Budget Planning: How To Conduct In-Depth Ecommerce Competitor Analysis and Market Research

    As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...
    Read More
    Product Page Optimization
    |
    15 minute read

    What Is a PDP? A Breakdown and Best Practices for Ecommerce

    Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.
    Read More
    Ecommerce Marketing
    |
    9 minute read

    5 Winning Ecommerce Customer Acquisition Strategies for Brands

    No buyers = no business.
    Read More
    Ecommerce Marketing
    |
    26 minute read

    Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

    The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...
    Read More
    PIM
    |
    5 minute read

    PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

    At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...
    Read More
    Salsify
    |
    8 minute read

    ‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

    An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are...
    Read More
    Product Page Optimization
    |
    8 minute read

    Essential Product Page Optimization Strategies To Drive Digital Shelf Success

    Ever taken a guided historical tour?
    Read More
    Ecommerce Marketing
    |
    7 minute read

    How To Manage Marketing Spend and Conduct an Ecommerce ROI Analysis

    For ecommerce brands to succeed, effective ecommerce marketing spend is a must.
    Read More
    Omnichannel Commerce Strategy
    |
    14 minute read

    5 Successful Ecommerce Strategies and Back-to-School Marketing Ideas

    As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in...
    Read More
    Digital Shelf Summit 2024
    |
    5 minute read

    Summit Spotlight: How To Unlock B2B Revenue Growth Through a Connected Ecosystem

    When three celestial bodies line up — for example, the sun, the moon, and Earth — the results can be pretty amazing, ranging from high tides to eclipses. Scientists have a...
    Read More
    Digital Shelf Summit 2024
    |
    3 minute read

    Summit Spotlight: How To Advance Data Quality and Organizational Governance

    When an organization wants to sell across markets and continents, disparate local data management strategies aren’t going to cut it.Instead, organizations need strong data...
    Read More
    GDSN Data Pool
    |
    5 minute read

    Summit Spotlight: GDSN Data Pool Best Practices To Drive Success

    The idea behind the Global Data Synchronization Network (GDSN) is powerful, promising efficiency and synchronization across all organizations. The reality, however, has often...
    Read More
    Holiday Strategy
    |
    10 minute read

    Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year?

    Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred...
    Read More
    Enhanced Content
    |
    4 minute read

    Summit Spotlight: How Enhanced Content Engages Customers and Drives Sales

    How much of a difference does enhanced content make to product detail page (PDP) performance? According to ecommerce leaders, quite a lot.
    Read More
    Holiday Strategy
    |
    9 minute read

    Where Do Holiday Shoppers Turn for Gift Inspiration — and What Do They Plan To Buy This Year?

    It’s not exactly breaking news that the holiday shopping season remains the most important time of the year for brands and retailers — with consistently growing potential...
    Read More
    Holiday Strategy
    |
    5 minute read

    Holiday Shopping Season: When Will Holiday Shoppers Start Spending?

    To a child who learns about the world primarily from cartoons, it’s easy to mistakenly conclude that encounters with quicksand, falling anvils, and mysterious treasure maps...
    Read More
    Holiday Strategy
    |
    13 minute read

    Holiday Shopping Insights: Why 61% of Shoppers Plan To Treat Themselves This Season

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