With the increasingly multi-channel, ever-personalizable digital shelf, shoppers’ options are infinite.
But, with infinite options, it’s increasingly difficult for brands to offer engaging product experiences wherever their customers shop, making product information management (PIM) integral to a successful digital experience stack.
Salsify was just named a "Leader" in the report, "The Forrester Wave™: Product Information Management, Q4 2023 Report," written by principal analyst Chuck Gahun.
"Salsify delivers on the promise of better product performance on commerce touchpoints," the report states.
At Salsify, we now power more than 1,800 customers, including brands like L’Oreal, McCormick, and The Coca-Cola Company.
Explore a few takeaways for why Forrester named Salsify a "Leader" in PIM.
A Purpose-Built PIM To Meet Digital Shelf Demands
Our PIM is purpose-built from the ground up to help brand manufacturers manage product information with a vision centered on mastering multi-channel data management, automation, and artificial intelligence (AI).
"Salsify’s platform helps businesses reduce time to market with new products and excels at supplier data onboarding, enrichment of product information with up-to-date channel requirements, highly customizable workflows, product information visualization of below-the-fold content and ease of implementation," notes the Forrester report.
How Did Salsify Score in the PIM Wave?
Much like the infinite options available to consumers, it might seem similarly daunting for brands to choose between PIM leaders.
Salsify received the highest possible scores in 12 different Forrester Wave report criteria, including:
- Supplier onboarding portal
- Product data modeling and search
- Product data enrichment and quality
- Product information visualization
- Workflows, users, and rules
- Syndication
- API Architecture and Back-end Extensibility
- Vision
- Innovation
- Roadmap
- Adoption
- Partner ecosystem
"Salsify’s team engages heavily with existing clients to inform its annual R&D spend through the voice-of-the-customer program — a practice that is differentiated in the PIM ecosystem," notes the report.
Keep Up on the Global Digital Shelf With Salsify
Infinite options on the global digital shelf mean that anything can happen. Trusting a PIM that’s the right fit will ensure a winning performance, year after year.
"Salsify is a good fit for large enterprises looking to accurately activate their products on a multitude of global digital shelves," notes the report.
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