Ecommerce marketing

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

6 minute read

Beyond the Basics: Mastering Amazon Premium A+ Interactive Hotspots

Ecommerce teams hear it all the time: Better product pages need “more.” More multimedia, more copy, more features, more detail.

Product Page Optimization

6 minute read

Amazon’s New Brand Elevation Rule: 5 Things Brands Must Know

For years, selling on Amazon meant bracing for impact. You would spend weeks perfecting your brand messaging, only for an unauthorized third-party seller or a rogue algorithm...

Ecommerce Marketing

11 minute read

Winning the Digital Shelf: Your Holiday Reddit Strategy

Nobody ever wants to do homework during the holidays. And yet, the internet — forever the meanest teacher in the school — somehow managed to assign it anyway.

Product Page Optimization

8 minute read

Marketing to Baby Boomers and Their Shopping Habits: What Do They Want From Brands?

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...

Ecommerce Marketing

7 minute read

Top 5 B2B Ecommerce Trends in 2026: Modern Intelligence, Trust, and Buying

The global business-to-business (B2B) ecommerce market is rapidly growing and is projected to reach $62.2 trillion by 2030, according to Capital One Shopping.

Ecommerce Technology

9 minute read

Generative Engine Optimization 101: How To Do GEO for Ecommerce

Google handles more than 16 billion global searches per day, according to Exploding Topics. That’s more than 180,000 searches each second — a volume that shows why search...

Ecommerce Marketing

25 minute read

What Are the Most Important Retail Holidays and Ecommerce Events in 2026?

Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...

Ecommerce Marketing

12 minute read

How Brands Can Use Digital Product Passports To Promote Sustainable Commerce and Build Consumer Trust

This year, Digital Product Passports (DPPs) will become mandatory across the European Union, initially rolling out to categories such as apparel, electronics, batteries, and...

Ecommerce Marketing

16 minute read

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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