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    Ecommerce marketing

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Marketing
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    10 minute read

    Top Ecommerce Trends To Watch in 2025

    2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...
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    Ecommerce Marketing
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    9 minute read

    Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

    Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.
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    Ecommerce Marketing
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    10 minute read

    What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

    First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...
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    Ecommerce Marketing
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    13 minute read

    New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

    There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.
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    Ecommerce Marketing
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    8 minute read

    What Is a Request for Proposal (RFP)? RFP Template for PXM Solutions [DOWNLOAD]

    You need a new partner to build out your ecommerce tech stack, so you’ve researched vendors that might offer what you need. But research can only take you so far and speaking...
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    Ecommerce Marketing
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    9 minute read

    Ecommerce Strategies for a Successful Halloween Shopping Season

    Every October, a dark, foreboding cloud falls upon the retail world as zombies, witches, and all other manners of ghouls and ghosts emerge from the nether realms to celebrate...
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    Ecommerce Marketing
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    14 minute read

    Ecommerce Budget Planning: SMART Goals for Business

    The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...
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    Ecommerce Marketing
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    8 minute read

    What Is Inclusive Marketing?

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
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    Ecommerce Marketing
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    13 minute read

    Ecommerce Budget Planning: How To Conduct In-Depth Ecommerce Competitor Analysis and Market Research

    As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...
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