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    Ecommerce marketing

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    minute read

    What You Can Learn From the Most Trusted Brands

    Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee....
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    Ecommerce Marketing
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    minute read

    Meet the ‘Goldilocks Shopper’: How ‘Just Right’ Omnichannel Experiences Can Help Brands

    In the famous fairytale, Goldilocks doesn’t want just any porridge. Instead, she wants a bowl that’s “just right” — not too hot, not too cold.
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    Ecommerce Marketing
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    minute read

    10 Creative Strategies for Customer Retention in Ecommerce

    Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.
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    Product Page Optimization
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    minute read

    Baby Boomers’ Shopping Habits: What Do They Want From Brands?

    Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...
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    Omnichannel Commerce Strategy
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    minute read

    10 Ecommerce Growth Hacks To Drive Online Sales, Customer Engagement, and Brand Visibility

    Does your ecommerce strategy need some fresh energy?
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    Ecommerce Trends
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    minute read

    What Does ‘Brand Loyalty’ Mean to Modern Shoppers?

    In a world with a seemingly endless supply of choices, why do so many shoppers return to their favorite brands again and again?
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    Product Page Optimization
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    minute read

    Click, Shoot, Sell: Product Photography Tips and Tricks

    Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their...
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    Ecommerce Trends
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    minute read

    Ecommerce Holidays: What Inclusive Marketing Is (And Why It Matters)

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
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    Ecommerce Marketing
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    minute read

    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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