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    Ecommerce marketing

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Ecommerce Marketing
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    12 minute read

    How Brands Can Use Digital Product Passports To Promote Sustainable Commerce and Build Consumer Trust

    This year, Digital Product Passports (DPPs) will become mandatory across the European Union, initially rolling out to categories such as apparel, electronics, batteries, and...
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    Ecommerce Marketing
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    16 minute read

    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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    Ecommerce Marketing
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    8 minute read

    5 Ecommerce Tips To Help Marketers Enter the New Year Stress-Free

    From AI-powered shopping and retail media to omnicommerce, brands have explored several strategies to drive digital shelf growth this year.
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    Ecommerce Marketing
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    8 minute read

    Why Companies Rebrand and How To Successfully Pivot

    Are you in your glow-up era? If you’re wondering what that even means, a glow-up typically refers to transforming or elevating one’s appearance. But it’s not exclusionary to...
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    Ecommerce Marketing
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    12 minute read

    How To Create Personalized Shopping Experiences for a Zero-Party Data Strategy

    It’s no secret that evolving data privacy rules and the (slow) phase-out of third-party cookies have made it more challenging for brands to connect with customers.
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    Ecommerce Technology
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    7 minute read

    The Rise of Reddit? What Brands Should Know About Reddit Ecommerce and Its Impact on the New AI-Powered Buying Journey

    Google used to feel like magic: type in a question, get a clean list of answers. Bada bing, bada boom.
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    Ecommerce Marketing
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    11 minute read

    Danone and Campbell’s Snacks Drive Digital Commerce With Organizational Transformation

    Digital commerce is gaining market ground totally and proportionally.
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    Ecommerce Marketing
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    25 minute read

    What Are the Most Important Retail Holidays and Ecommerce Events in 2025?

    Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...
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    Ecommerce Marketing
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    9 minute read

    Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

    The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”
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