The 2018 Forrester Wave™: Product Information Management Solutions, Q2 2018
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After implementing an Enterprise Resource Platform, The Gerson Companies, a seasonal and home decor company, found themselves faced with expensive licenses and an inability to access and move product data. These factors hindered digital sales growth and global communication.
Joined by Salsify’s EVP of Customer Success, Lee Feigenbaum, Orin Borgelt, Gerson's Chief Technology & Sales Officer, will provide deeper insight into his vision to better organize product market data, how he and his team outpaced category growth and continue to find innovate ways to utilize Salsify to enhance product experiences across retailers
You will learn:
Product Experience Management
Salsify’s Product Experience Management (PXM) platform combines the power of product content management, a broad commerce ecosystem, and actionable analytics to orchestrate a compelling product experience across your digital touchpoints. According to Forrester, the product experience management function is “the proverbial workbench for product managers and merchandisers to enrich content and create product experiences.”
Forrester Research, Vendor Landscape: Product Information Management (PIM), Q3 2017
Our platform provides product information management (PIM), digital asset management (DAM), digital catalog features, and action-driven workflows. These capabilities enable you to import content from anywhere and then efficiently merge and manage it to drive products to market fast.
Our retailer ecosystem is the broadest in the industry. We keep you up to date with every endpoint’s requirements, transform your content to meet them, and syndicate it in the most efficient method available. We also connect to your entire commerce ecosystem, including ERP and MDM systems, reviews sites, translations partners, as well as other analytics and commerce platforms.
The right product page content changes as fast as the consumer does. We use machine learning across our database of 27+ million products to deliver insights on product page performance, brand compliance, and SEO recommendations. We drive actionable insights into your workflow to measurably improve product discovery and sales.
Salsify is an intuitive tool that allows a company to create a central repository for all product information. When properly used, Salsify is invaluable.
CEO, Simpli Home
Salsify was the missing link in our eCommerce content management needs.
Director, eCommerce Marketing & Media at Dr Pepper Snapple Group
We had to do this process manually before using information from 3 different systems. Now this is 'The One Version of the Truth' for us.
Senior Manager Digital Marketing, Corporate Communications and Content at Smead Manufacturing Inc.
