As the Cyber 5 and holiday shopping season quickly approach, consumers will be turning to Wayfair to stock up on all of the items they need to spruce up their homes.
In order to capitalize on this increased traffic, brands need to start preparing their product detail pages (PDPs) now in order to stand out on Wayfair and win more sales.
In order to bring the organization on the digital journey it is important that executive leadership communicates the overall goals and importance of digital in the greater ecosystem.
This starts with understanding at the highest level and also includes engagement at all levels of the organization.
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