The 2018 Forrester Wave™: Product Information Management Solutions, Q2 2018
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This holiday season, your brand faces a battleground on the digital shelf. Consumers are spending more and more around the holidays and that growth is largely happening online across major retailers like Amazon, Walmart, and Macy's. Holiday retail sales grew $33B last year and $16B of that growth came from ecommerce.
Capturing a larger slice of this growth than your competition requires careful planning well before the holiday chaos unfolds. This guide will walk through the four major steps brands should take as soon as possible to get their entire business ready for the holidays.
Download this practical guide to learn the best ways to:
Product Experience Management
Salsify’s Product Experience Management (PXM) platform combines the power of product content management, a broad commerce ecosystem, and actionable analytics to orchestrate a compelling product experience across your digital touchpoints. According to Forrester, the product experience management function is “the proverbial workbench for product managers and merchandisers to enrich content and create product experiences.”
Forrester Research, Vendor Landscape: Product Information Management (PIM), Q3 2017
Our platform provides product information management (PIM), digital asset management (DAM), digital catalog features, and action-driven workflows. These capabilities enable you to import content from anywhere and then efficiently merge and manage it to drive products to market fast.
Our retailer ecosystem is the broadest in the industry. We keep you up to date with every endpoint’s requirements, transform your content to meet them, and syndicate it in the most efficient method available. We also connect to your entire commerce ecosystem, including ERP and MDM systems, reviews sites, translations partners, as well as other analytics and commerce platforms.
The right product page content changes as fast as the consumer does. We use machine learning across our database of 27+ million products to deliver insights on product page performance, brand compliance, and SEO recommendations. We drive actionable insights into your workflow to measurably improve product discovery and sales.
Salsify is an intuitive tool that allows a company to create a central repository for all product information. When properly used, Salsify is invaluable.
CEO, Simpli Home
Salsify was the missing link in our eCommerce content management needs.
Director, eCommerce Marketing & Media at Dr Pepper Snapple Group
We had to do this process manually before using information from 3 different systems. Now this is 'The One Version of the Truth' for us.
Senior Manager Digital Marketing, Corporate Communications and Content at Smead Manufacturing Inc.
