Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Collaborate with your suppliers at every stage of omnichannel commerce.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Receiving more and more GDSN requests from trade partners? Sick of ad-hoc fire drills? Still working in spreadsheets? Feel like your current process is at risk due to changes from content service providers and technology companies like IBM Sterling?
Turn your GDSN data into a strategic weapon to support stronger trade partner relations and consumer trust.
Traditional Global Data Synchronization Network (GDSN) implementations basically pipe enterprise resource planning (ERP) data straight through GDSN — sometimes making a stopover in another operational system like IBM Sterling. This approach was fine in a world where GDSN data was only used to support supply chain master data.
But it's a mistake in the modern world of ecommerce.
Macro shifts in consumer buying trends accelerated by COVID-19 have fueled both retailers and suppliers alike to rethink how they organize and manage supply chains. With the consolidation of physical and digital operations by players like Walmart to streamline item onboarding — and the adoption and promotion of GDSN standards by Amazon to fuel their global distribution ambitions — we are now seeing these traditionally siloed worlds of supply chain and ecommerce colliding.
The technology, people, and processes leveraging GDSN must now support or supplement both the online and offline shopper experiences.
Join Salsify for an on-demand webinar, where we'll walk you through using GDSN for supply chain master data and as a strategic weapon to win on the digital shelf.