SKU Onboarding Increased 4 Times Year-Over-Year
“We were able to achieve this milestone without additional personnel, demonstrating efficiency gains purely through process optimization and organizational alignment,” Clough says.
SKUs Meeting Data Standards Grew From 0 to 15,000 in the First Year
“This was a remarkable achievement given the complexity of generating digital assets and adapting to evolving retailer requirements,” Clough says.
Teams Achieved Alignment on the Importance of Complete and Accurate Product Data
“Shipping weight — which was previously filled in for only about 15% of our 140,000 products — is now completed for over 80%,” Clough says. “This highlights a successful shift in mentality around product data within the company.”
Continual Business Improvements and Lasting Digital Shelf Performance
ABG also established a cross-functional team that meets twice monthly to review progress, implement adjustments, and proactively address potential challenges.
With these processes and governance structures in place, ABG has laid the foundation for the future of its product data management.
By standardizing workflows and centralizing ownership, the company is now positioned to leverage its product data more effectively in an ever-changing digital environment.
This flexibility enables ABG to adapt quickly to evolving retailer requirements, expand into new channels, and continue delivering accurate, complete product experiences at scale.
“With Salsify, we’ve been able to see major business improvements both in our process and our performance on the digital shelf,” Clough says. “We’re thrilled.”
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