AI Path to Purchase: The Next 5 Years Starts Now

Tuesday, Feb 03, 2026 | 11 AM EST

AI is transforming how consumers discover and evaluate products, rewriting the rules for content performance. 

In this webinar, Salsify and Detailpage.com will break down how to build content that resonates with both humans and algorithms — from language, localization, and on-page structure to the evolving role of brand.com, non-content ranking factors, and the shift from retail arbitrage to elasticity. 

What we’ll cover:

• The Foundation of Performance: Moving beyond simple text, we'll explore the critical elements of content structure, including on-page organization, schema markup, and other technical SEO factors that feed AI-driven search results.

• Language and Localization Mastery: Learn how to tailor product descriptions, feature callouts, and brand messaging to meet the nuanced demands of global markets and specialized search queries (localization), ensuring your content is understood and prioritized by diverse AIs.

• The Evolving Role of Brand.com: Discover how your direct-to-consumer (DTC) site is shifting from a simple sales channel to a powerful center of gravity for AI-driven discovery and content authority. We will outline strategies to maximize the influence of your owned digital properties.

You’ll leave with clear guidance to future-proof your content strategy for GEO, AEO, and AI-driven growth.

You don’t want to miss this event!