Beyond DTC vs. Retail: Winning with a Hybrid Commerce Strategy

Salsify’s 2025 Consumer Report shows that shoppers these days are moving seamlessly between brand sites, retailer platforms, and physical stores. As a result, just choosing DTC or retail isn’t the answer. 

Instead, we’ve seen that success comes from a hybrid commerce strategy that integrates both channels into a unified omnichannel shopping experience.

Salsify joins leading dermocosmetics leader NAOS and Mikmak to discuss: 

• DTC vs retail trends

• Hybrid commerce opportunities in combining DTC and retail channels

• NAOS’ success story and omnichannel approach  

• Recommendations to strengthen your commerce marketing strategy

Watch now to learn how to accelerate growth and deliver measurable results with a DTC and retail hybrid commerce strategy.