ShelterLogic’s AI-Powered Translation Breakthrough With Sitation and Salsify

Outdoor storage and shade solutions leader achieves fast and scalable product content translation.

About ShelterLogic

Founded in 1991, ShelterLogic Group is a leading manufacturer of outdoor lifestyle solutions, offering a range of high-quality shelters, garages, storage, and shade products predominately in North America, with global distribution.

With a diverse portfolio of 11 brands,including owned brands like Arrow StorageProducts and Quik Shade to licensed brandslike Tommy Bahama and Scotts Miracle-Gro,ShelterLogic serves both consumers andcommercial markets through e-commerce,retail, and wholesale channels.The company’s innovative products androbust digital presence support customerswherever they need shade and storage.

The Challenge

• Long translation lead times
• Reliance on external vendors
• Limited internal oversight
• E-commerce readiness & product launch delays
• No dedicated French speakers on the marketing team

ShelterLogic manages a diverse range of product content across its many brands and retailers, including detailed e-commerce listings, packaging, and instruction manuals. With no French speakers dedicated to translating Canadian online listings or packaging, and a heavy reliance on external agencies, translations to service the Canadian market became a recurring bottleneck, taking as long as three weeks for each round of content translations and updates.

“Translations was a pain point of us. It could take up to 3 weeks to get copy back.”

— Jennifer Carter, Vice President, Marketing, ShelterLogic Group

The Solution

ShelterLogic Seeks Solution for Efficient Content Translation & Management

Leveraging Salsify’s PIM platform and Sitation’s Managed Services, ShelterLogic was after a solution to improve both the creation and management of translations. With their upgrade to Salsify Advance, Sitation’s Draft solution was a perfect fit as a content translation tool that can integrate with their existing processes via AI-powered workflows

Empowering Multilingual Core, A+, and Graphic Text Content

Sitation partnered with ShelterLogic to activate Draft as a translation solution integrated with their Salsify PIM platform. Draft enabled the ShelterLogic team to translate existing English content for hundreds of SKUs into French Canadian and Mexican Spanish. This replaced time-consuming manual processes and eliminated the need for third-party vendor coordination. With tailored onboarding and training, Sitation helped ShelterLogic configure Draft’s AI-powered workflows to generate consistent, accurate translations across product listings, A+ content, and graphics copy. All work is managed directly within Salsify, giving the team full control and flexibility to expand as needed.

Goals

• Shorten translation timelines
• Accelerate time-to-market
• Reduce translation costs
• Eliminate manual updates
• Enhance internal control & self-serve capabilities
• Streamline translations for e-commerce & packaging content

Approach

• Enable Draft’s AI-powered translations
• Embed translation workflows into Salsify
• Replace third-party vendors with a self-serve process
• Deliver training for confident in-house use
• Configure workflows for French Canadian & Mexican Spanish

Translated Content

• Core content: product display name, color, category, material, keywords, short and long descriptions, and up to 10 feature bullets
• A+ content: DIY instructions, warranty copy, "what fits" descriptions, and up to 12 A+ bullets and headers
• Graphics content: up to 5 banners, 10 infographic text bullets, 12 feature graphics text, and 16 alt text descriptions

 

“Onboarding Draft has really helped. We're able to work faster and get what we need done more efficiently, without the back-and-forth. It is a game changer for us.”

— Jennifer Carter, Vice President, Marketing, ShelterLogic Group

The Results

• Accelerated Translation Timelines: Reduced by more than 100x, from approximately two weeks to minutes
• High-Volume Output: Over 1,600 product content components translated into French Canadian and Mexican Spanish to date
• Salsify AI-Powered Workflows: Scalability for new market and product translation needs
• Comprehensive Content Coverage: Translations span core content, A+ content, and graphic- based messaging
• Self-Serve Translation: Replaced third-party vendors with an in-house translation process
• Faster Time-to-Market: Internal teams publish complete content with fewer delays
• Cost Efficiency: Reduced translation spend and freed internal resources

ShelterLogic’s partnership with Sitation and Salsify demonstrates how in-house translation with Draft and AI- powered workflows drive meaningful improvements like reduced turnaround times, lowered costs, and increased content accuracy and consistency.

With support for French Canadian and Mexican Spanish, the company is now equipped to translate at scale and support product launches with greater speed and flexibility. This shift lays a strong foundation for future expansion into additional markets and languages.

 

“By moving translations in-house with Draft and the power of Salsify Workflows, ShelterLogic cut turnaround time by more than 100x, improving speed from 2 weeks to minutes. This shift has significantly improved our time-to-market, enabled self-serve translations, and reduced reliance on third-party vendors, freeing up resources and accelerating content readiness.”

— Wendy Hiltz, E-commerce Content Manager, ShelterLogic Group

“Translations was a pain point of us. It could take up to 3 weeks to get copy back.”

— Jennifer Carter, Vice President, Marketing, ShelterLogic Group

“Onboarding Draft has really helped. We're able to work faster and get what we need done more efficiently, without the back-and-forth. It is a game changer for us.”

— Jennifer Carter, Vice President, Marketing, ShelterLogic Group

“By moving translations in-house with Draft and the power of Salsify Workflows, ShelterLogic cut turnaround time by more than 100x, improving speed from 2 weeks to minutes. This shift has significantly improved our time-to-market, enabled self-serve translations, and reduced reliance on third-party vendors, freeing up resources and accelerating content readiness.”

— Wendy Hiltz, E-commerce Content Manager, ShelterLogic Group

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