1P vs. 3P: How Does Product Content Syndication Work?

Maximizing Your Product Content Strategy Across 1P and 3P Sales Channels
Product content syndication varies significantly between first-party ( 1P) versus third-party (3P) ecommerce models, impacting how brands connect with consumers and manage their digital shelf presence.

In 1P selling, brands provide content to retailers who control the product listings on their own websites, requiring established partnerships for API integration. This traditional approach creates additional steps between brands and customers, and offers greater retailer control.

By contrast, 3P selling empowers brands to manage their product content directly within marketplace systems like Amazon. While 3P models provide more direct customer relationships, they present unique compliance challenges across different regions without retailer partnerships.

If you are searching for a content syndication provider, be sure to consider both their 1P and 3P delivery methods to ensure you can distribute consistent, high-quality product information across all of your sales channels, creating seamless shopping experiences while strengthening your brand integrity.

Salsify 1P vs 3P Ecommerce - Infographic

Guide

What Is Product Content Syndication? A Digital Shelf Guide | Salsify

What is product content syndication? Discover what’s behind it and how you can select the right ...

site page

Product Content Syndication | Salsify

A powerful product content syndication solution unified with PIM software to help brands create ...

site page

Syndication Network | Salsify

Learn how Salsify’s Syndication Network connects product content to any retailer endpoint.