Maximize Your Prime Day: Key Consumer Research Findings

Tuesday, JUNE 24TH | 11:00 AM ET

The most massive summer sales event in our galaxy (that we know of) is imminent: Amazon Prime Day. Brands must prepare for Prime Day, other retail sales events, and subsequent promotions early and effectively — all while prioritizing mobile commerce (mcommerce). 

To better understand what deals shoppers are scoping this Prime Day and beyond and how brands can best prepare, join Lauren Livak Gilbert, ecommerce expert and Executive Director of the Digital Shelf Institute (DSI), and Yvonne Bertovich, Research Lead at Salsify and author of the ecommerce pulse report, as they dig into the latest industry insights and consumer research in this webinar, including:

• What shoppers are buying on Prime Day, including special purchases; 
• Shoppers planning to participate in Amazon, Walmart, and Target sales events; and
• How to cater to shoppers’ growing preference for certain promotions and mobile shopping.