AI in Salsify: A Practical Playbook for Agentic Commerce Readiness - Europe
Join experts from Salsify as we take you through the key steps in preparing your product content for agentic-powered commerce experiences. In this three-part series, you’ll learn how to establish a stable foundation with centralised product content, act on that content to streamline your workflows, and ready your data for seamless syndication to AI agents and European or global retailers alike.
Why this series matters
We’ve entered the era of agentic commerce - one where searching for, discovering, and purchasing products will increasingly be led by agents and AI systems that are fundamentally shifting the way consumers shop. To stay ahead, brands must adapt their e-commerce strategies to meet this shift.
The challenge is that AI agents require significantly more data than ever before, often looking for deep contextual information that does not traditionally live on a standard product record. This means your team needs to be able to create and manage contextual insights right alongside your usual product data workflows.
Don’t get left behind. Register for this three-part series to get a concrete framework and tactical playbook that brands like yours can use to prepare their organisations, evolve their operations, and take advantage of the agentic opportunity.
Series Agenda
Part 1:
Expanding the Foundation
TUESDAY July 28 11:00 AM GMT
In this session, we’ll cover why agentic commerce readiness needs to start with the right foundation and bring it down to earth with a practical, in-platform demo and real-world customer story.
Without high quality data, clear processes, and strong PDPs, the agents will not have the information necessary to serve your products up to your potential customers.
Join to learn how to set that strong foundation and what new content (and context) is required for agents and how to leverage your existing data to quickly scale product content that’s specially designed for AI agents
Part 2:
Accelerating Work and Productivity
TUESDAY, September 1, 2026 | 11:00 AM GMT
To build on the foundation, your team will need to establish a new level of operational speed to keep up with the pace of modern commerce. Rethinking your workflows will be essential. Leveraging AI tools will help, but understanding where to start and what to ask is half the battle.
In this session, we’ll show you through a live demo and customer story how to accelerate every day work using integrated AI assistants, improve your prompt engineering skills, and drive consistent, high-quality AI outputs
Part 3:
Powering Agentic Experiences
WEDNESDAY, September 30, 2026 | 11:00 AM GMT
Agentic commerce is fundamentally changing the way consumers shop. AI agents condense the purchasing funnel from broad search pages with hundreds of listings down to three or four highly personalised recommendations specifically tuned to that customer’s unique needs.
An excellent foundation and fast internal processes will not get you far without an understanding of how these agents source and evaluate your product data. To win, brands must be able to securely federate their product data to these AI platforms and shopping bots so their products are understood and recommended.
Join this final session in the series to get the full picture and optimise your content performance by ensuring your products reach the right people at the right time.
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