Business Metrics Improve Across the Board
The Amy’s Kitchen team has realized many business performance improvements since implementing Salsify, including an estimated 1% lift in sales from enhanced content syndication and another 1% lift due to improved content quality for their top five retailers.
They also feel the brand is stronger due to their ability to quickly update content within a retailer’s required time frames.
Leveraging the Salsify Global Data Synchronization Network (GDSN) Data Pool, the team has been able to maintain the accuracy of their GDSN data. With GDSN information tied directly to the source-of-truth PIM, all teams can work off of one established and complete data set.
Amy’s Kitchen’s sales teams now have direct access to digital catalogs, which they can self-serve, as the team is confident that the data in the catalogs is current and ready to be shared with retailers and prospects. This has improved efficiency for their sales teams, saving thousands of dollars per month.
Regulatory teams also have easier access to the product information they need. It previously took one to two days for these teams to retrieve detailed product data due to multiple data sources. Today, it takes minutes using a simple search in Salsify.
Workflows have added another level of automation, saving time and increasing data quality.
“Now that we have an established source of truth, we have more confidence in our data and our processes have gotten easier and faster,” Todd says. “There’s a trust component that has been established between teams, and there's transparency for everyone on the product information process. The next step is to consider how we can level up our integrations with Salsify. There’s constant opportunity to optimize, and we keep uncovering more ways to take advantage of the Salsify system.”
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