Seamless Integration for Maximum Impact
With a vast product portfolio and a growing number of retail partners, content accuracy and speed-to-market are essential. To meet this challenge, Kids2 partnered with It’sRapid and Salsify to fully automate the creation of branded sell sheets.
The combination of Salsify’s robust PXM capabilities with It’sRapid’s creative automation platform proved transformational. Kids2 saved tens of thousands of hours per year while increasing the quality and consistency of its sell sheets.
Over 50,000 Hours Saved: Faster Content, Fewer Bottlenecks, Better Alignment
Kids2 estimates that they’ve saved over 50,000 hours annually by eliminating manual editing across teams — a massive time savings. Additionally, because all product content originates in Salsify, sell sheets generated via It’sRapid are always based on a single source of truth, supporting data accuracy at scale.
With real-time updates and ready-to-send PDFs, sales teams can get updated product info to retail partners within minutes, not days, meaning faster content distribution.
Marketing and sales operations teams are no longer overwhelmed by document requests and last-minute changes, leading to reduced operational bottlenecks and salespeople who can now spend more time building relationships and less time managing assets.
Scalable Product Content for Global Teams
By integrating Salsify and It’sRapid, Kids2 has created a modern, scalable solution for product content distribution. The manual bottlenecks are gone, the sell sheet process is fully automated, and teams across the organization are aligned around a single source of truth.
For Kids2, this isn’t just about selling faster — it’s about empowering internal teams to do more, with less effort, and deliver a better experience to retail partners worldwide.
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