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      Complimentary Gartner Reports

      Gartner® Analyst Research

      Enhance your ecommerce strategy with Gartner

      Keeping up with industry trends and reports can be overwhelming. Gartner delivers actionable, objective insight to executives and their teams.

      To help you get straight to the insights, we at Salsify offer a complimentary copy of the 3 Ways Brands Use AI to Scale Digital Commerce Content Creation for Commercial Impact. We think this report is most relevant to businesses looking to take their digital shelf strategy to the next level

      Right now, gain access to the Gartner® report: 3 Ways Brands Use AI to Scale Digital Commerce Content Creation for Commercial Impact.

      This crucial report reveals how leading brands are leveraging AI to scale content creation and contribute to product visibility and unlock commercial advantages. What you could gain:

      • Understand why traditional SEO is expanding into AI platform visibility, making human- and AI-friendly content formatting (AEO/GEO) mandatory to stay discoverable.
      • How to handle the skyrocketing demand for channel-specific content (D2C vs. retail partners) without exponentially increasing your overhead.
      • How organizations manage linguistic and cultural nuances across global digital channels by combining AI efficiency with human oversight.

      Don't miss this opportunity to understand the new rules of product discovery and how it’s shaping the future of digital commerce - access the report now!

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      “Answer engine optimization (AEO) and generative engine optimization (GEO) represent the next frontier in product discovery, moving beyond traditional SEO to address visibility in Al platforms like ChatGPT, Google Al mode and Perplexity. As digital commerce strategies increasingly depend on human- and Al-driven product discovery to drive sales, brands must transition their SEO-optimized content into Al-friendly formats.”


      Ant Duffin | Gartner Analyst, 3 Ways Brands Use AI to Scale Digital Commerce Content Creation for Commercial Impact.

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      Gartner, Gartner Analyst, 3 Ways Brands Use AI to Scale Digital Commerce Content Creation for Commercial Impact by Ant Duffin , 1 June 2026
      Gartner is a trademark of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.