VitrA Saves 280 Hours of Manual Work With Salsify Catalog Sites

The bathroom fixture and furniture company automates catalog creation, driving increased efficiency, data accuracy, and team collaboration.

About VitrA

Türkiye’s first and largest producer and exporter of ceramic sanitary ware, Eczacıbaşı Building Products, began producing VitrA-branded ceramic sanitary ware in 1958; faucets in 1983; bathroom furniture, bathtubs, and shower trays in 1991; and bathroom accessories in 1995.

Its plant in Bozüyük, Türkiye, is one of the world’s largest under one roof, with a production capacity of 5.6 million units per year. The company designs many of these products in-house and collaborates with renowned international designers and studios.

The international sales network serves approximately 21,000 retail sales points — including sub-dealers — and 150 exclusive showrooms in major international markets.

The Challenge

VitrA faced challenges in managing and distributing its “product launch kits,” a catalog that aggregates product data and images. The reliance on Excel spreadsheets to create these kits and dispersed data ownership across the VitrA teams created bottlenecks and increased the risk of outdated or incomplete information being included.

For example, without a data governance process in place, product codes could be added to the launch kits before items were fully ready to sell, which risked the sharing of incorrect or non-orderable information with customers.

“We prepare about 25 kits per year and estimate about 280 hours, or 35 days, were spent just on creating them,” says Kübra Bülbül, master data manager at VitrA. “That did not include time spent having to chase down and correct any errors. The process was extremely time-consuming and inefficient.”

“We prepare about 25 Kits per year and estimate about 280 hours, or 35 days, were spent just on creating them. That did not include time spent having to chase down and correct any errors. The process was extremely time-consuming and inefficient.”

— Kübra Bülbül, Master Data Manager, VitrA

The Solution

VitrA, already a Salsify Product Experience Management (PXM) customer, decided to adopt the Salsify Catalog Sites solution to automate the product launch kit process.

Now, the launch kits are automatically generated and can only be shared after an “approver” confirms that the product data has been finalized and is ready for use, ensuring accuracy and completeness.

VitrA also updated its user permissions to allow sales teams to access real-time, digital launch kits directly via Salsify links, eliminating the need to share any Excel files manually.

Decentralized content ownership was also established, with each team now responsible for uploading and maintaining their content directly in Salsify, streamlining the process and clarifying data ownership.

Finally, any product data updates are made directly in Salsify by the appropriate teams, significantly reducing the risk of outdated or missed information.

“With Catalog Sites, we can create a launch kit in just one hour, including all of the required data and visual assets. On a yearly basis, that’s a savings of 35 days’ worth of manual work.”

— Kübra Bülbül, Master Data Manager, VitrA

The Results

By leveraging Salsify Catalog Sites, VitrA transformed its product launch kit process, achieving greater efficiency, accuracy, and collaboration. This digital transformation not only improved internal workflows but also enhanced the overall customer experience.

The implementation of Salsify Catalog Sites yielded substantial benefits across Eczacıbaşı Building Products’ brands.

Significant Time Savings

The time required to create a launch kit has been drastically reduced.

“With Catalog Sites, we can create a launch kit in just one hour, including all of the required data and visual assets,” Kübra says. “On a yearly basis, that’s a savings of 35 days’ worth of manual work.”

Improved Launch Readiness and Customer Satisfaction

By ensuring complete and accurate product data before launch kit generation, VitrA has seen customer satisfaction increase.

“We no longer spend time going back and forth with customers after accidentally sending them incorrect data,” Kübra says. “They have more confidence when placing orders with us.”

Better Collaboration

Sales teams now access real-time digital launch kits, significantly reducing the time and effort previously spent on manual data compilation.
The centralization of content ownership and more streamlined workflows has driven efficiency and scalability, benefiting multiple teams at VitrA.

— Kübra Bülbül, Master Data Manager, VitrA

“With Catalog Sites, we can create a launch kit in just one hour, including all of the required data and visual assets. On a yearly basis, that’s a savings of 35 days’ worth of manual work.”

— Kübra Bülbül, Master Data Manager, VitrA

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VitrA Saves 280 Hours of Manual Work With Salsify Catalog Sites

About VitrA

The Challenge

The Solution

The Results

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